{"id":10036,"date":"2016-04-25T09:30:28","date_gmt":"2016-04-25T09:30:28","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=10036"},"modified":"2016-04-25T12:37:56","modified_gmt":"2016-04-25T12:37:56","slug":"funiber-usuarios-mudam-habito-ver-televisao","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/04\/25\/funiber-usuarios-mudam-habito-ver-televisao","title":{"rendered":"Os usu\u00e1rios mudam o h\u00e1bito de ver televis\u00e3o"},"content":{"rendered":"<h2>A televis\u00e3o j\u00e1 n\u00e3o monopoliza a aten\u00e7\u00e3o da audi\u00eancia, a Internet e os celulares a deslocaram.<\/h2>\n<p>Uma pesquisa realizada pelo Deloitte revela que 90% dos consumidores realizam diferentes tarefas enquanto assistem televis\u00e3o. Em especial os <em>millenials<\/em>, um segmento da popula\u00e7\u00e3o muito jovem e ativo com as novas tecnologias, que admite realizar at\u00e9 quatro atividades enquanto olham a tela pequena, em especial navegar na Internet, usar mensagens instant\u00e2neas e usar as redes sociais.<!--more--> Confirmou-se que um ter\u00e7o dos espectadores est\u00e1 acostumado a navegar na Internet enquanto assiste televis\u00e3o. Neste contexto, h\u00e1 oportunidade para trabalhar uma vincula\u00e7\u00e3o entre conte\u00fado on-line e a programa\u00e7\u00e3o da TV.<\/p>\n<p>A televis\u00e3o vai perdendo for\u00e7a e cada vez s\u00e3o mais relevantes os canais de publicidade n\u00e3o tradicionais. 75% dos <em>millenials<\/em> assegura que as recomenda\u00e7\u00f5es em redes sociais tem maior impacto que os an\u00fancios de televis\u00e3o, enquanto que 71% indica que as avalia\u00e7\u00f5es de produtos on-line tem grande influ\u00eancia.<\/p>\n<p>Est\u00e1 aumentando o h\u00e1bito de ver s\u00e9ries e filmes por <em>streaming<\/em> a partir de diferente dispositivos como <em>tablets<\/em>,<em> laptops<\/em> ou televisores, acessando o conte\u00fado individualizado. Sendo quase um h\u00e1bito entre 70% dos usu\u00e1rios fazer maratonas para ver v\u00e1rios cap\u00edtulos de uma s\u00e9rie ao menos uma vez por semana.<\/p>\n<p>A tend\u00eancia indica que entre os usu\u00e1rios est\u00e1 incrementando a disponibilidade para contratar servi\u00e7os que proporcionem conte\u00fados que podem ser acessados em qualquer momento e desde m\u00faltiplos dispositivos.<\/p>\n<p>Os estudantes da \u00e1rea de <a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/organizacao-empresarial-desenvolvimento-diretivo-rh-e-cooperativismo\/\" target=\"_blank\">Empresas<\/a>\u00a0da<a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\">\u00a0<strong>FUNIBER<\/strong><\/a>\u00a0mant\u00eam-se atentos \u00e0s mudan\u00e7as nas tend\u00eancias dos consumidores para aumentar a rentabilidade dos neg\u00f3cios.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte:<a href=\"http:\/\/www.puromarketing.com\/18\/26750\/casi-nadie-television-sin-navegar-internet-chate-utilizar-movil-simultaneamente.html\">\u00a0puro marketing<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A televis\u00e3o j\u00e1 n\u00e3o monopoliza a aten\u00e7\u00e3o da audi\u00eancia, a Internet e os celulares a deslocaram. Uma pesquisa realizada pelo Deloitte revela que 90% dos consumidores realizam diferentes tarefas enquanto assistem televis\u00e3o. Em especial os millenials, um segmento da popula\u00e7\u00e3o muito jovem e ativo com as novas tecnologias, que admite realizar at\u00e9 quatro atividades enquanto [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[422,571,285,408,1368,172,248,911,180,86,671,1367,641,255,26,791,51],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os usu\u00e1rios mudam o h\u00e1bito de ver televis\u00e3o<\/title>\n<meta name=\"description\" content=\"A televis\u00e3o j\u00e1 n\u00e3o monopoliza a aten\u00e7\u00e3o da audi\u00eancia, a Internet e os celulares a deslocaram.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os usu\u00e1rios mudam o h\u00e1bito de ver televis\u00e3o\" \/>\n<meta property=\"og:description\" content=\"A televis\u00e3o j\u00e1 n\u00e3o monopoliza a aten\u00e7\u00e3o da audi\u00eancia, a Internet e os celulares a deslocaram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/25\/funiber-usuarios-mudam-habito-ver-televisao\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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