{"id":10355,"date":"2016-06-08T12:13:23","date_gmt":"2016-06-08T12:13:23","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=10355"},"modified":"2016-06-08T12:13:23","modified_gmt":"2016-06-08T12:13:23","slug":"e-commerce","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2016\/06\/08\/e-commerce","title":{"rendered":"Cresce e-commerce na Am\u00e9rica Latina"},"content":{"rendered":"<h2>Estudo aponta crescimento no setor de e-commerce na Am\u00e9rica Latina mas ressalta desafios e obst\u00e1culos na regi\u00e3o. Brasil domina o setor.<\/h2>\n<p>A Am\u00e9rica Latina \u00e9 uma regi\u00e3o que promete crescimento no mercado de e-commerce e o Brasil domina o cen\u00e1rio. De acordo com <a href=\"https:\/\/www.forrester.com\/report\/Latin+America+eCommerce+Forecast+2014+To+2019\/-\/E-RES118923\" target=\"_blank\">a consultoria Forrester<\/a>, as vendas no varejo on-line no Brasil, na Argentina e no M\u00e9xico v\u00e3o juntos alcan\u00e7ar o valor de US$30,9 bilh\u00f5es em 2020. Por\u00e9m, o estudo indica que as duras regras regulat\u00f3rias e as quest\u00f5es de infraestrutura s\u00e3o desafios para quem busca expandir o mercado digital na regi\u00e3o.<!--more--><\/p>\n<p>O Banco Mundial estima que 30% da popula\u00e7\u00e3o latino-americana \u00e9 considerada agora como classe m\u00e9dia, sendo que<strong> o Brasil conseguiu crescer este segmento em 35 milh\u00f5es de pessoas entre os anos 2000 e 2010<\/strong>. O aumento da classe m\u00e9dia representa o crescimento de consumo, e, portanto, um chamativo para o setor de e-commerce.<\/p>\n<p>Entre os pa\u00edses da regi\u00e3o, o Brasil lidera as vendas on-line que representam mais que o dobro das transa\u00e7\u00f5es comerciais feitas no M\u00e9xico e na Argentina juntos. O varejo brasileiro cresceu nos \u00faltimos anos e demonstrou, de acordo com a Forrester, sinais de maturidade no setor e-commerce. Por\u00e9m, <strong>a limita\u00e7\u00e3o do acesso \u00e0 internet que se encontra atualmente em an\u00e1lise por parlamentares brasileiros poder\u00e1 representar um retrocesso para o mercado.<\/strong><\/p>\n<p>Na Argentina, o cen\u00e1rio pol\u00edtico atual tamb\u00e9m oferece alguns obst\u00e1culos ao crescimento do e-commerce, mas varejistas locais come\u00e7am a impulsionar a\u00e7\u00f5es que poder\u00e3o acelerar o setor. De acordo com o estudo, algumas marcas presentes no mercado global est\u00e3o pouco representadas no mercado argentino.<\/p>\n<p>J\u00e1 no M\u00e9xico, a penetra\u00e7\u00e3o crescente de smartphones na classe m\u00e9dia chama a aten\u00e7\u00e3o de varejistas on-line de todo o mundo, mas <strong>h\u00e1 entraves em rela\u00e7\u00e3o \u00e0s transa\u00e7\u00f5es financeira<\/strong>s.<\/p>\n<p>O com\u00e9rcio eletr\u00f4nico ou e-commerce est\u00e1 atualmente presente em todo o entorno empresarial, e requer uma consider\u00e1vel pesquisa e planejamento, bem como o conhecimento de diferentes sistemas de seguran\u00e7a e normas para sua execu\u00e7\u00e3o. No curso\u00a0<a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/tecnologias-da-informacao\/tecnologias-da-informacao-e-commerce\" target=\"_blank\"><strong>Tecnologias da Informa\u00e7\u00e3o e-Commerce<\/strong><\/a>, da <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\"><strong>FUNIBER<\/strong><\/a>, o aluno conhece os fundamentos para desenhar uma estrat\u00e9gia de com\u00e9rcio eletr\u00f4nico, desde a concep\u00e7\u00e3o estrat\u00e9gica de uma organiza\u00e7\u00e3o inserida na sociedade do conhecimento at\u00e9 seu desdobramento organizacional sob a dire\u00e7\u00e3o da fun\u00e7\u00e3o de Sistemas e TICs, com especial \u00eanfase no marketing, na infraestrutura e na legisla\u00e7\u00e3o relacionada.<\/p>\n<p>Fontes: <a href=\"http:\/\/fnbr.es\/2zf\">http:\/\/fnbr.es\/2zf<\/a>, <a href=\"http:\/\/fnbr.es\/2zg\">http:\/\/fnbr.es\/2zg<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo aponta crescimento no setor de e-commerce na Am\u00e9rica Latina mas ressalta desafios e obst\u00e1culos na regi\u00e3o. Brasil domina o setor. A Am\u00e9rica Latina \u00e9 uma regi\u00e3o que promete crescimento no mercado de e-commerce e o Brasil domina o cen\u00e1rio. De acordo com a consultoria Forrester, as vendas no varejo on-line no Brasil, na Argentina [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[210,1479,222,285,408,248,911,180,363,671,691,641,255,26,51,198,1478],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cresce e-commerce na Am\u00e9rica Latina<\/title>\n<meta name=\"description\" content=\"Estudo aponta crescimento no setor de e-commerce na Am\u00e9rica Latina mas ressalta desafios e obst\u00e1culos na regi\u00e3o. Brasil domina o setor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2016\/06\/08\/e-commerce\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cresce e-commerce na Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Estudo aponta crescimento no setor de e-commerce na Am\u00e9rica Latina mas ressalta desafios e obst\u00e1culos na regi\u00e3o. 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