{"id":10804,"date":"2016-08-09T10:31:37","date_gmt":"2016-08-09T10:31:37","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=10804"},"modified":"2016-08-09T10:39:59","modified_gmt":"2016-08-09T10:39:59","slug":"funiber-negocio-jogos-olimpicos","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/08\/09\/funiber-negocio-jogos-olimpicos","title":{"rendered":"O neg\u00f3cio dos Jogos Ol\u00edmpicos"},"content":{"rendered":"<h2>Nem para todas as sedes dos Jogos Ol\u00edmpicos o evento resulta um bom neg\u00f3cio<\/h2>\n<p>H\u00e1 pouco come\u00e7aram\u00a0os Jogos Ol\u00edmpicos no Brasil. Ao pa\u00eds do samba chegaram\u00a0<strong>10 mil atletas para participar de 300 eventos esportivos de 28 disciplinas. <\/strong>Com<strong> 10 milh\u00f5es de ingressos \u00e0 venda e negocia\u00e7\u00f5es para a transmiss\u00e3o das competi\u00e7\u00f5es<\/strong> em \u00e2mbito mundial, esperam-se milh\u00f5es em ingressos, mas os Jogos Ol\u00edmpicos s\u00e3o realmente um bom neg\u00f3cio para a sede? Uma pesquisa publicada na revista Journal of Economic Perspectives, por Robert Baade e Victor Matheson, indica que <strong>os grandes lucros s\u00e3o uma ilus\u00e3o que se desaba sob as cifras<\/strong> reveladas pelos eventos que precederam os Jogos do Rio 2016.<!--more--><\/p>\n<p>Robert explica que se calcula que os <strong>Jogos Ol\u00edmpicos do Brasil custar\u00e3o aproximadamente 11.210 milh\u00f5es de d\u00f3lares,<\/strong> mas esses c\u00e1lculos sempre s\u00e3o superados; por exemplo, calculava-se que os Jogos de Londres de 2012 custariam 2.400 milh\u00f5es de libras esterlinas, mas ao culminar o evento foram calculados gastos de 8.770 milh\u00f5es. Inclusive os Jogos de Montreal e Sarajevo superaram em dez vezes as estimativas de custos iniciais.<\/p>\n<p>Os <strong>custos dos Jogos nem sempre s\u00e3o cobertos com os ganhos obtidos pelo evento.<\/strong> Em Londres 2012 foram arrecadados 3.200 milh\u00f5es de d\u00f3lares, mas os custos do evento foram calculados em 11.400 milh\u00f5es de d\u00f3lares. Os pesquisadores indicam que as estimativas de um impacto positivo para a sede s\u00e3o publicadas quase sempre com cifras muito otimistas.<\/p>\n<p>A demanda de emprego para os preparativos em realidade <strong>n\u00e3o aumenta o n\u00edvel de empregos,<\/strong> porque tira m\u00e3o de obra de outros projetos locais.<\/p>\n<p>Durante o evento <strong>n\u00e3o se produz um aumento do turismo<\/strong>, pois os turistas que desejam visitar o lugar por raz\u00f5es culturais ou de divers\u00e3o procurar\u00e3o evitar a aglomera\u00e7\u00e3o que o evento esportivo produz. Por exemplo, em Londres, no ano 2012, foram registrados 6.2 milh\u00f5es de turistas, enquanto no ano anterior foram registrados 6.5 milh\u00f5es de turistas no local.<\/p>\n<p>Fonte: <a href=\"http:\/\/www.nvinoticias.com\/nota\/10729\/juegos-olimpicos-gasto-o-beneficio\" target=\"_blank\">NVInoticias<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nem para todas as sedes dos Jogos Ol\u00edmpicos o evento resulta um bom neg\u00f3cio H\u00e1 pouco come\u00e7aram\u00a0os Jogos Ol\u00edmpicos no Brasil. Ao pa\u00eds do samba chegaram\u00a010 mil atletas para participar de 300 eventos esportivos de 28 disciplinas. Com 10 milh\u00f5es de ingressos \u00e0 venda e negocia\u00e7\u00f5es para a transmiss\u00e3o das competi\u00e7\u00f5es em \u00e2mbito mundial, esperam-se [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":10805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[285,408,483,248,911,1472,79,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A d\u00favida sobre o neg\u00f3cio dos Jogos Ol\u00edmpicos<\/title>\n<meta name=\"description\" content=\"Uma pesquisa publicada na revista Journal of Economic Perspectives diz que os Jogos Ol\u00edmpicos podem n\u00e3o ser um bom neg\u00f3cio para todas as sedes.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A d\u00favida sobre o neg\u00f3cio dos Jogos Ol\u00edmpicos\" \/>\n<meta property=\"og:description\" content=\"Uma pesquisa publicada na revista Journal of Economic Perspectives diz que os Jogos Ol\u00edmpicos podem n\u00e3o ser um bom neg\u00f3cio para todas as sedes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/08\/09\/funiber-negocio-jogos-olimpicos\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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