{"id":11045,"date":"2016-09-05T12:36:46","date_gmt":"2016-09-05T12:36:46","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=11045"},"modified":"2016-09-09T12:41:55","modified_gmt":"2016-09-09T12:41:55","slug":"funiber-pme-importancia-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/09\/05\/funiber-pme-importancia-redes-sociais","title":{"rendered":"As PME n\u00e3o d\u00e3o import\u00e2ncia a suas redes sociais"},"content":{"rendered":"<h2>As empresas devem reconhecer as redes sociais como um canal de comunica\u00e7\u00e3o e vendas<\/h2>\n<p>Os celulares est\u00e3o mudando as regras do jogo nos neg\u00f3cios. As novas gera\u00e7\u00f5es est\u00e3o cada vez mais conectadas \u00e0s redes sociais atrav\u00e9s dos celulares e o contato com as marcas \u00e9 cada vez mais influenciado pela informa\u00e7\u00e3o que pode ser encontrada nas redes. Mas as empresas n\u00e3o est\u00e3o avan\u00e7ando no mesmo ritmo que o mundo digital.<!--more--><\/p>\n<p>Os grandes neg\u00f3cios e as PME n\u00e3o podem ignorar a influ\u00eancia que estas comunidades virtuais\u00a0t\u00eam atualmente nos neg\u00f3cios e nas vendas. Muitas empresas n\u00e3o est\u00e3o prestando aten\u00e7\u00e3o em sua presen\u00e7a nas redes sociais, in\u00fameros <strong>propriet\u00e1rios de neg\u00f3cios n\u00e3o d\u00e3o import\u00e2ncia ao conte\u00fado que est\u00e3o compartilhando<\/strong>\u00a0e encarregam a gest\u00e3o de suas redes a um familiar que conhe\u00e7a um pouco de tecnologia.<\/p>\n<p>Um estudo realizado pelo\u00a0<a href=\"http:\/\/www.thealternativeboard.com\/\">The Alternative Board (TAB)<\/a>\u00a0indica que <strong>duas de cada tr\u00eas pessoas que s\u00e3o respons\u00e1veis por pequenas empresas considera que as redes sociais n\u00e3o s\u00e3o essenciais para seu neg\u00f3cio;<\/strong> 67% dos pesquisados indicou que se encontra na fase inicial do desenvolvimento de suas redes sociais e <strong>18% n\u00e3o tinha presen\u00e7a nas redes.<\/strong><\/p>\n<p>Atrav\u00e9s das redes sociais, as empresas poderiam ampliar seu mercado e estabelecer novas rela\u00e7\u00f5es ou fidelizar seus clientes atuais, mas para conseguir isso a empresa deveria estabelecer uma estrat\u00e9gia de comunica\u00e7\u00f5es efetiva, que permita obter dados dos clientes e administrar as vendas de forma imediata.<\/p>\n<p>A pesquisa revela que 38% dos empres\u00e1rios seleciona o LinkedIn como a rede social mais efetiva, superando redes como Facebook ou Twitter, o que demonstra que suas empresas teriam uma estrat\u00e9gia equivocada na \u00e1rea de redes sociais. Outro grupo de empres\u00e1rios tem suas redes sociais esquecidas; <strong>22% dos pesquisados indicou que comprovam o que estavam dizendo uma ou duas vezes ao ano,<\/strong> enquanto <strong>64% indicou que fiscalizava as mensagens publicadas uma ou duas vezes por semana.<\/strong><\/p>\n<p>As redes sociais s\u00e3o a principal ferramenta para manter uma estrat\u00e9gia de marketing digital saud\u00e1vel, entretanto as empresas ainda n\u00e3o t\u00eam clara sua estrat\u00e9gia no mundo digital. A presen\u00e7a em redes sociais n\u00e3o \u00e9 apenas uma quest\u00e3o para as grandes marcas, todas as empresas deveriam ter presen\u00e7a na rede e aplicar uma estrat\u00e9gia efetiva no contexto digital.<\/p>\n<p>Os estudantes da \u00e1rea de <a href=\"http:\/\/www.funiber.org\/maestrias-empresas-derecho\/\">Empresas<\/a>\u00a0da\u00a0<a href=\"http:\/\/www.funiber.org\/\">FUNIBER<\/a>\u00a0recebem uma forma\u00e7\u00e3o especializada, sobre a base de ferramentas digitais que lhes permite entender a import\u00e2ncia de contar com uma estrat\u00e9gia digital para as organiza\u00e7\u00f5es.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/www.inc.com\/john-brandon\/new-survey-59-of-entrepreneurs-dont-view-social-media-as-essential.html\">Inc<\/a><\/p>\n<p>Foto CC:\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/21986855@N07\/7607705630\/sizes\/z\/\">greyweed\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As empresas devem reconhecer as redes sociais como um canal de comunica\u00e7\u00e3o e vendas Os celulares est\u00e3o mudando as regras do jogo nos neg\u00f3cios. As novas gera\u00e7\u00f5es est\u00e3o cada vez mais conectadas \u00e0s redes sociais atrav\u00e9s dos celulares e o contato com as marcas \u00e9 cada vez mais influenciado pela informa\u00e7\u00e3o que pode ser encontrada [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":11046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1683,285,408,172,272,248,911,87,671,79,641,255,271,377,61],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As PME n\u00e3o d\u00e3o import\u00e2ncia a suas redes sociais<\/title>\n<meta name=\"description\" content=\"As empresas devem reconhecer as redes sociais como um canal de comunica\u00e7\u00e3o e vendas\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As PME n\u00e3o d\u00e3o import\u00e2ncia a suas redes sociais\" \/>\n<meta property=\"og:description\" content=\"As empresas devem reconhecer as redes sociais como um canal de comunica\u00e7\u00e3o e vendas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/09\/05\/funiber-pme-importancia-redes-sociais\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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