{"id":11191,"date":"2016-09-26T10:19:17","date_gmt":"2016-09-26T10:19:17","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=11191"},"modified":"2016-09-26T11:12:20","modified_gmt":"2016-09-26T11:12:20","slug":"funiber-comerciantes-fraudes","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2016\/09\/26\/funiber-comerciantes-fraudes","title":{"rendered":"Redes sociais ajudam comerciantes na preven\u00e7\u00e3o de fraudes"},"content":{"rendered":"<h2>Comerciantes comprovam, atrav\u00e9s\u00a0das redes sociais, dados dos clientes para garantir\u00a0compras online seguras<\/h2>\n<p>De acordo com o gerente geral da <a href=\"http:\/\/pt.worldpay.com\/global\" target=\"_blank\">Worldpay<\/a> para a Am\u00e9rica Latina, Juan D\u2019Antiochia, os comerciantes j\u00e1 utilizam os dados dispon\u00edveis nas redes sociais para ter mais seguran\u00e7a nas compras online.<!--more--><\/p>\n<p>Com o aumento do e-commerce atrav\u00e9s das plataformas digitais como s\u00e3o os dispositivos m\u00f3veis, uma preocupa\u00e7\u00e3o dos compradores \u00e9 a seguran\u00e7a relacionada \u00e0s compras feitas por internet. Estes equipamentos podem conter mais facilmente aplicativos maliciosos que reencaminham os dados pessoais para fraudadores, considerando que muitos destes aparelhos n\u00e3o possuem antiv\u00edrus.<\/p>\n<p>De acordo com uma pesquisa realizada pelo Worldplay, <strong>67% dos entrevistados afirmaram realizar compras em dispositivos eletr\u00f4nicos da mesma maneira que realizaria em um computador.<\/strong><\/p>\n<p>Por isso, muitos comerciantes buscam uma maior seguran\u00e7a nas transa\u00e7\u00f5es utilizando os dados dispon\u00edveis em redes sociais para conhecer os clientes. Segundo Juan D\u2019Antiochia, 60% deles conferem as informa\u00e7\u00f5es nos processos de revis\u00e3o de compras e 52% afirmaram estar \u201cinteressados em fazer melhor uso\u201d das redes sociais.<\/p>\n<p>Outra estrat\u00e9gia, \u00e9<strong> o uso de Big Data para a preven\u00e7\u00e3o de fraudes e a avalia\u00e7\u00e3o de riscos em tempo real<\/strong>, mas \u201cainda assim, comerciantes acreditam que n\u00e3o exploram todo o potencial desta ferramenta\u201d, analisa.<\/p>\n<p>Entre os cursos da \u00e1rea de TI, da <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\"><strong>FUNIBER<\/strong><\/a>, o <a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/tecnologias-da-informacao\/mestrado-em-direcao-estrategica-em-tecnologias-da-informacao\" target=\"_blank\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica em Tecnologias da Informa\u00e7\u00e3o<\/a> fornece o conhecimento necess\u00e1rio para compreender o papel das novas ferramentas tecnol\u00f3gicas para as organiza\u00e7\u00f5es e para a sociedade.<\/p>\n<p>Fonte: <a href=\"http:\/\/fnbr.es\/3jk\">http:\/\/fnbr.es\/3jk<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comerciantes comprovam, atrav\u00e9s\u00a0das redes sociais, dados dos clientes para garantir\u00a0compras online seguras De acordo com o gerente geral da Worldpay para a Am\u00e9rica Latina, Juan D\u2019Antiochia, os comerciantes j\u00e1 utilizam os dados dispon\u00edveis nas redes sociais para ter mais seguran\u00e7a nas compras online.<\/p>\n","protected":false},"author":10,"featured_media":11192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[1242,1737,1739,1736,222,285,408,1738,248,911,180,79,61,88],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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