{"id":11893,"date":"2016-12-06T12:45:40","date_gmt":"2016-12-06T12:45:40","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=11893"},"modified":"2016-12-05T12:50:59","modified_gmt":"2016-12-05T12:50:59","slug":"funiber-facebook-creative-hub","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/12\/06\/funiber-facebook-creative-hub","title":{"rendered":"Facebook apresenta o Creative Hub"},"content":{"rendered":"<h2><strong>As empresas que j\u00e1 utilizam meios digitais contar\u00e3o com um espa\u00e7o no Facebook no qual poder\u00e3o provar, criar e se inspirar para gerar novos an\u00fancios<\/strong><\/h2>\n<p>Se sua empresa j\u00e1 investe em publicidade nos meios digitais, j\u00e1 deve saber que o Facebook \u00e9 neste momento um dos principais meios para anunciar. O Facebook sabe que as empresas t\u00eam grande desejo de chegar a seus consumidores, por isso colocou \u00e0 disposi\u00e7\u00e3o das organiza\u00e7\u00f5es uma ampla gama de formatos para an\u00fancios, e com a finalidade de fazer que as empresas anunciem utilizando mais formatos, o Facebook apresentou o\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/creativehub\/gallery\/\">Creative Hub<\/a>, um espa\u00e7o no qual as empresas poder\u00e3o criar, provar e inspirar-se com as cria\u00e7\u00f5es de outras empresas, compartilhando tudo em um espa\u00e7o especial.<!--more--><\/p>\n<p>Por algum tempo, a ferramenta Creative Hub esteve dispon\u00edvel apenas para empresas relacionadas \u00e0 publicidade e marketing, mas agora todas as empresas poder\u00e3o procurar inspira\u00e7\u00e3o e fazer testes dos an\u00fancios criados para telefones celulares. V\u00eddeos, Canvas, v\u00eddeos em 360\u00b0, apresenta\u00e7\u00f5es, sequ\u00eancias e fotos s\u00e3o os formatos que est\u00e3o dispon\u00edveis para que as empresas possam criar novos an\u00fancios.<\/p>\n<p>A estrat\u00e9gia do Facebook com o lan\u00e7amento do Creative Hub se direciona \u00e0 melhora do rendimento da publicidade dos anunciadores e lhes animar a provar novos formatos, sem o temor de que o an\u00fancio possa ter erros nas plataformas de celulares. Dessa forma, os anunciadores conseguiriam melhorar o rendimento de seus an\u00fancios.<\/p>\n<p>Ao gerar uma plataforma que serve como reposit\u00f3rio de an\u00fancios, os novos anunciadores conseguir\u00e3o ter contato com milhares de an\u00fancios que poder\u00e3o servir de inspira\u00e7\u00e3o para a cria\u00e7\u00e3o de seus an\u00fancios, promovendo a cria\u00e7\u00e3o de novas ideias para aumentar a produ\u00e7\u00e3o de an\u00fancios.<\/p>\n<p>Os estudantes da \u00e1rea de <a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/organizacao-empresarial-desenvolvimento-diretivo-rh-e-cooperativismo\/\" target=\"_blank\">Empresas\u00a0<\/a>da\u00a0<strong><a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\">FUNIBER<\/a><\/strong>\u00a0capacitam-se em um entorno digital que lhes coloca em contato com a tecnologia e lhes prepara para conhecer os princ\u00edpios do funcionamento dos entornos digitais para que possam participar da gest\u00e3o de campanhas de comunica\u00e7\u00e3o digital.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/creativehub\/formats\/\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Foto:\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/creativehub\/gallery\/\" target=\"_blank\">Captura de tela do Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As empresas que j\u00e1 utilizam meios digitais contar\u00e3o com um espa\u00e7o no Facebook no qual poder\u00e3o provar, criar e se inspirar para gerar novos an\u00fancios Se sua empresa j\u00e1 investe em publicidade nos meios digitais, j\u00e1 deve saber que o Facebook \u00e9 neste momento um dos principais meios para anunciar. O Facebook sabe que as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":11894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[792,1242,1984,855,285,172,119,593,87,79,641,255,26,51],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook apresenta o Creative Hub<\/title>\n<meta name=\"description\" content=\"As empresas que j\u00e1 utilizam meios digitais contar\u00e3o com um espa\u00e7o no Facebook no qual poder\u00e3o provar, criar e se inspirar para gerar novos an\u00fancios\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook apresenta o Creative Hub\" \/>\n<meta property=\"og:description\" content=\"As empresas que j\u00e1 utilizam meios digitais contar\u00e3o com um espa\u00e7o no Facebook no qual poder\u00e3o provar, criar e se inspirar para gerar novos an\u00fancios\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/12\/06\/funiber-facebook-creative-hub\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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