{"id":11925,"date":"2016-12-10T12:40:09","date_gmt":"2016-12-10T12:40:09","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=11925"},"modified":"2016-12-09T12:49:25","modified_gmt":"2016-12-09T12:49:25","slug":"funiber-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/12\/10\/funiber-inteligencia-artificial","title":{"rendered":"Intelig\u00eancia artificial no atendimento ao cliente"},"content":{"rendered":"<h2><strong>Como o desenvolvimento da Intelig\u00eancia Artificial pode mudar a comunica\u00e7\u00e3o digital com os clientes<\/strong><\/h2>\n<p>Os aplicativos de intelig\u00eancia artificial j\u00e1 chegaram at\u00e9 nossos celulares. Aplicativos como Siri, Cortana ou Echo j\u00e1 aproveitam a pot\u00eancia da intelig\u00eancia artificial para interagir com o p\u00fablico, e embora ainda se encontrem em fase inicial de desenvolvimento, j\u00e1 apontam o caminho para os aplicativos que modificar\u00e3o a forma na que as empresas interagem com seus clientes.<!--more--><\/p>\n<p>Neste momento, a maneira que as empresas costumam conectar-se de forma automatizada com seus clientes s\u00e3o os bots. Os rob\u00f4s secret\u00e1rias eletr\u00f4nicas, ou bots, s\u00e3o programas que t\u00eam certo n\u00edvel de intelig\u00eancia e podem \u201csustentar uma conversa coerente\u201d com um humano. Certamente, ainda falta melhorar seu funcionamento, mas na \u00e1rea de aten\u00e7\u00e3o ao cliente esta ferramenta tecnol\u00f3gica foi incorporada com \u00eaxito. Certamente, surgem diversas d\u00favidas sobre o que significaria para as empresas avan\u00e7ar para um sistema automatizado de atendimento ao cliente.<\/p>\n<p>Julio Prada, Diretor Geral da Inbenta na Espanha, destaca que os bots t\u00eam certas vantagens em compara\u00e7\u00e3o com os trabalhadores humanos, porque n\u00e3o precisam de f\u00e9rias, trabalham 24 horas por dia, podem sustentar di\u00e1logos em diferentes idiomas e n\u00e3o respondem \u00e0s emo\u00e7\u00f5es.<\/p>\n<p>Julio prev\u00ea que poderia surgir uma ind\u00fastria dedicada apenas \u00e0 produ\u00e7\u00e3o de automatiza\u00e7\u00e3o das tarefas de um call center e substituir as atividades das pessoas que atualmente trabalham em centros de aten\u00e7\u00e3o ao cliente, substituindo esses postos de trabalho por outros que requerem maior qualifica\u00e7\u00e3o e poderiam receber maior remunera\u00e7\u00e3o. O executivo estima que no ano 2020 os agentes de call center desapareceriam, pois no momento as m\u00e1quinas podem gerar processos automatizados que substituem o homem nessa fun\u00e7\u00e3o.<\/p>\n<p>Certamente, o avan\u00e7o da tecnologia levanta algumas perguntas, como, por exemplo, at\u00e9 que ponto a automatiza\u00e7\u00e3o de opera\u00e7\u00f5es beneficia uma empresa? O desenvolvimento da intelig\u00eancia artificial sup\u00f5e uma amea\u00e7a para muitos postos de trabalho? Apenas o tempo nos mostrar\u00e1 as respostas a estas perguntas.<\/p>\n<p>Os estudantes da \u00e1rea de <a href=\"http:\/\/www.funiber.org\/maestrias-empresas-derecho\/\">Empresas<\/a>\u00a0da\u00a0<a href=\"http:\/\/www.funiber.org\/\">FUNIBER<\/a>\u00a0procuram identificar as tecnologias que proporcionar\u00e3o vantagens competitivas a suas empresas.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/punto-de-vista\/la-columna\/chatbots-futuro-la-atencion-al-cliente-julio-prada\">Marketingdirecto<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como o desenvolvimento da Intelig\u00eancia Artificial pode mudar a comunica\u00e7\u00e3o digital com os clientes Os aplicativos de intelig\u00eancia artificial j\u00e1 chegaram at\u00e9 nossos celulares. Aplicativos como Siri, Cortana ou Echo j\u00e1 aproveitam a pot\u00eancia da intelig\u00eancia artificial para interagir com o p\u00fablico, e embora ainda se encontrem em fase inicial de desenvolvimento, j\u00e1 apontam o [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":11926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1991,1479,285,408,172,248,911,609,671,79,641,255,1907],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intelig\u00eancia artificial no atendimento ao cliente<\/title>\n<meta name=\"description\" content=\"Como o desenvolvimento da Intelig\u00eancia Artificial pode mudar a comunica\u00e7\u00e3o digital com os clientes\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelig\u00eancia artificial no atendimento ao cliente\" \/>\n<meta property=\"og:description\" content=\"Como o desenvolvimento da Intelig\u00eancia Artificial pode mudar a comunica\u00e7\u00e3o digital com os clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/12\/10\/funiber-inteligencia-artificial\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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