{"id":12267,"date":"2017-01-23T10:00:59","date_gmt":"2017-01-23T10:00:59","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=12267"},"modified":"2017-01-13T15:02:31","modified_gmt":"2017-01-13T15:02:31","slug":"chief-data-officer-posto-importante-empresas","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2017\/01\/23\/chief-data-officer-posto-importante-empresas","title":{"rendered":"Chief Data Officer, um posto importante nas empresas"},"content":{"rendered":"<h2>O posto de <strong>Chief Data Officer (CDO)<\/strong> ganha import\u00e2ncia nas empresas nos \u00faltimos tempos. Sua fun\u00e7\u00e3o consiste em extrair o m\u00e1ximo valor dos dados da organiza\u00e7\u00e3o em que trabalha<br \/>\n<!--more--><\/h2>\n<p>Segundo dados retirados de um artigo publicado no blog computing.es, o CDO de uma empresa pode utilizar diferentes recursos para analisar os dados de sua empresa e distribu\u00ed-los entre os departamentos correspondentes para tirar o m\u00e1ximo rendimento. Recursos interessantes para os CDO seriam \u201cportais de <strong><em>customer-facing<\/em><\/strong>, aplicativos anal\u00edticos a grande escala ou <strong>business intelligence<\/strong> incorporado a outros aplicativos empresariais. Pelo que, conforme a figura do CDO se amplie, ir\u00e3o surgindo projetos de maiores dimens\u00f5es nos quais a informa\u00e7\u00e3o \u00e9 administrada e compartilhada a n\u00edvel interdepartamental e, inclusive, <em>extramuro<\/em>, o que ser\u00e1 revertido em uma melhor monetiza\u00e7\u00e3o dos dados, um custo mais baixo de dado por usu\u00e1rio e um valor de neg\u00f3cio mais alto por unidade de dado.\u201d<\/p>\n<p>Segundo o artigo do jornal econ\u00f4mico Cinco D\u00edas: \u201cSer digital exige novas formas de administrar o talento\u201d, o consultor Alberto Magro define este cargo da seguinte maneira:<\/p>\n<p>Chief Digital Officer: \u201cO estrategista digital respons\u00e1vel por liderar a defini\u00e7\u00e3o da <strong>estrat\u00e9gia de digitaliza\u00e7\u00e3o da companhia<\/strong> e impulsionar o correto desdobramento da mesma\u201d.<\/p>\n<p>Em um mundo cada vez mais interconectado e com mais dados, a gest\u00e3o e an\u00e1lise da informa\u00e7\u00e3o \u00e9 cada vez mais cr\u00edtica. Por isso, organiza\u00e7\u00f5es como a <a href=\"https:\/\/www2.deloitte.com\/uy\/es\/pages\/deloitte-analytics\/articles\/the-chief-data-officer.html\" target=\"_blank\">Deloitte<\/a> prev\u00eaem que o cargo do Chief Data Officer ir\u00e1 se transformando em um papel mais similar ao de um Chief Strategy Officer.<\/p>\n<p>De fato, neste \u00faltimo ano de 2016, mais de 300 profissionais em monetizar os dados estiveram presentes na segunda edi\u00e7\u00e3o do <a href=\"http:\/\/www.chiefdataday.com\/\" target=\"_blank\"><u>Chief data Officer Day<\/u><\/a>. Um encontro no qual empresas como Telef\u00f4nica, Orange, Banco Santander, Grupo IFA, Iberia Express, BBVA ou Mapfre estiveram presentes para explicar as \u00faltimas tend\u00eancias digitais para tirar valor dos dados de uma companhia. A pr\u00f3xima edi\u00e7\u00e3o ser\u00e1 realizada em Madri (Espanha), em 26 de setembro de 2017.<\/p>\n<p><strong>Fontes:<\/strong><\/p>\n<p><a href=\"http:\/\/cincodias.com\/cincodias\/2016\/08\/26\/sentidos\/1472234328_025833.html\" target=\"_blank\">Cinco D\u00edas<\/a><\/p>\n<p><a href=\"http:\/\/www.computing.es\/mundo-digital\/informes\/1094622046601\/como-gestionaran-las-empresas-su-informacion-en-2017.1.html\" target=\"_blank\">\u00bfC\u00f3mo gestionar\u00e1n las empresas su informaci\u00f3n en 2017?<\/a><\/p>\n<p><a href=\"http:\/\/www.chiefdataday.com\/\" target=\"_blank\">Chief data Officer Day<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O posto de Chief Data Officer (CDO) ganha import\u00e2ncia nas empresas nos \u00faltimos tempos. Sua fun\u00e7\u00e3o consiste em extrair o m\u00e1ximo valor dos dados da organiza\u00e7\u00e3o em que trabalha<\/p>\n","protected":false},"author":15,"featured_media":12268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[161,2031,2144,412,571,285,408,172,248,911,671,641,255,26,51],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chief Data Officer, um posto importante nas empresas<\/title>\n<meta name=\"description\" content=\"O posto de Chief Data Officer (CDO) ganha import\u00e2ncia nas empresas nos \u00faltimos tempos. 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