{"id":12557,"date":"2016-12-24T10:38:42","date_gmt":"2016-12-24T10:38:42","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=12557"},"modified":"2017-02-27T10:49:23","modified_gmt":"2017-02-27T10:49:23","slug":"funiber-xampu","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/meio-ambiente\/2016\/12\/24\/funiber-xampu","title":{"rendered":"Caem as vendas de xampu e a polui\u00e7\u00e3o diminui"},"content":{"rendered":"<h2>Consumidores deixam de comprar xampu\u00a0e o substituem por alternativas naturais<\/h2>\n<p>Polu\u00edmos diariamente com o que consumimos. Os <strong>detergentes, sab\u00f5es e o xampu que utilizamos diariamente s\u00e3o vertidos pelas bocas-de-lobo<\/strong> e milh\u00f5es de pessoas poluem a \u00e1gua do planeta com elementos qu\u00edmicos que rompem a tens\u00e3o superficial do l\u00edquido, causando a morte de milhares de insetos e animais a longo prazo. Agora, como parte da tend\u00eancia ecol\u00f3gica, nos Estados Unidos foi observado uma queda de vendas de xampu e esse elemento de higiene foi substitu\u00eddo por produtos alternativos, como os que s\u00e3o \u00e0 base de vinagre de ma\u00e7\u00e3 e bicarbonato de s\u00f3dio.<!--more--><\/p>\n<p><strong>Tend\u00eancia ecol\u00f3gica<\/strong><\/p>\n<p>Nos <strong>Estados Unidos, est\u00e1 crescendo rapidamente o movimento \u201cn\u00e3o xampu\u201d<\/strong>, e como consequ\u00eancia dessa tend\u00eancia, as vendas de xampu comercial est\u00e3o caindo rapidamente. Marcas como <strong>Pantene e Head &amp; Shoulders reportam quedas nas vendas pr\u00f3ximas a 8%, enquanto a Herbal Essences informou uma redu\u00e7\u00e3o nas vendas de 14,6%.<\/strong><\/p>\n<p>O uso de <strong>xampu n\u00e3o apenas representa uma amea\u00e7a para o ambiente<\/strong>, como tamb\u00e9m poderia danificar o cabelo dos usu\u00e1rios desses produtos. Recentemente, foi informado que os produtos comercializados no mercado <strong>podem conter: Lauril sulfato de am\u00f4nio (ASL), lauril sulfato de s\u00f3dio (SLS), cloreto de s\u00f3dio, polietileno glicol, parabenos, formalde\u00eddo, \u00e1lcool, dimeticona, Dietanolamina (DEA) e trietanolamina (LHA<\/strong>), entre outros elementos que podem danificar o cabelo ou a pele.<\/p>\n<p>Cada vez s\u00e3o mais usu\u00e1rios que est\u00e3o optando por alternativas naturais, alguns inclusive optam por criar suas pr\u00f3prias solu\u00e7\u00f5es em casa utilizando ingredientes naturais. \u00c9 assim, que, gra\u00e7as \u00e0s redes sociais, est\u00e1 se difundindo um movimento que convida \u00e0s pessoas a evitar o uso de xampu.<\/p>\n<p><strong>Bicarbonato de s\u00f3dio e vinagre de ma\u00e7\u00e3<\/strong><\/p>\n<p>Nos mercados de todo o mundo, inclusive nos mercados latino-americanos, come\u00e7am a aparecer alternativas naturais e pequenas feiras org\u00e2nicas onde se vendem produtos naturais com produtos que substituem a pasta dental, os sab\u00f5es e o xampu convencional.<\/p>\n<p>Mas a alternativa mais popular atualmente \u00e9 <strong>o uso de bicarbonato de s\u00f3dio e vinagre de ma\u00e7\u00e3 para o cuidado do cabelo<\/strong>. Cada vez mais os usu\u00e1rios das redes sociais compartilham os benef\u00edcios de utilizar tais ingredientes para substituir o xampu e, inclusive, organizam \u201cdesafios\u201d que animam os usu\u00e1rios a mudar seus h\u00e1bitos de consumo por um per\u00edodo de tempo.<\/p>\n<p>A tend\u00eancia parece indicar que o consumo de produtos naturais, com menor quantidade de qu\u00edmicos, est\u00e1 crescendo no mundo e novos empres\u00e1rios podem aproveitar esse segmento de mercado produzindo produtos amig\u00e1veis com o ambiente.<\/p>\n<p>Os estudantes da \u00e1rea <a href=\"http:\/\/www.funiber.org.br\/mestrados-meio-ambiente\" target=\"_blank\">Ambiental<\/a>\u00a0da\u00a0<a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\">FUNIBER<\/a>\u00a0podem assessorar os empres\u00e1rios que desejam produzir bens sem danificar o ecossistema.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/www.treehugger.com\/organic-beauty\/washing-ones-hair-shampoo-so-passe.html\" target=\"_blank\">Treehuger<\/a><\/p>\n<p>Foto CC:\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/nanpalmero\/9513691460\/sizes\/m\/\" target=\"_blank\">nan Palmero<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumidores deixam de comprar xampu\u00a0e o substituem por alternativas naturais Polu\u00edmos diariamente com o que consumimos. Os detergentes, sab\u00f5es e o xampu que utilizamos diariamente s\u00e3o vertidos pelas bocas-de-lobo e milh\u00f5es de pessoas poluem a \u00e1gua do planeta com elementos qu\u00edmicos que rompem a tens\u00e3o superficial do l\u00edquido, causando a morte de milhares de insetos [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":12558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[213,285,408,119,248,911,835,671,115,641,255,92,2223],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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