{"id":12799,"date":"2017-03-25T08:57:46","date_gmt":"2017-03-25T08:57:46","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=12799"},"modified":"2017-03-27T09:03:06","modified_gmt":"2017-03-27T09:03:06","slug":"funiber-data-marketing-tecnologico","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2017\/03\/25\/funiber-data-marketing-tecnologico","title":{"rendered":"O uso do Data no marketing tecnol\u00f3gico"},"content":{"rendered":"<h2><strong>Estudo confirma a crescente invers\u00e3o das empresas de marketing na administra\u00e7\u00e3o e an\u00e1lise de Data atrav\u00e9s do marketing tecnol\u00f3gico<\/strong><\/h2>\n<p>Atualmente, as \u00e1reas de marketing investem na an\u00e1lise de dados, ou tamb\u00e9m chamado marketing tecnol\u00f3gico, porque confiam que os sistemas automatizados de data oferecem frutos; assim afirma um relat\u00f3rio do <a href=\"http:\/\/www.walkersands.com\/\" target=\"_blank\">Walker Sands<\/a>.<!--more--><\/p>\n<p><strong>Marketing tecnol\u00f3gico<\/strong><\/p>\n<p>Os especialistas do setor est\u00e3o adotando rapidamente as novas t\u00e1ticas de marketing tecnol\u00f3gico, pois lhes permitem melhorar sua gest\u00e3o de dados. Hoje em dia, os consumidores navegam durante v\u00e1rias horas por dia na internet, deixando uma grande quantidade de informa\u00e7\u00e3o sobre quem s\u00e3o, quais s\u00e3o seus interesses, com quem se relacionam, onde compram, etc.<\/p>\n<p>O marketing tecnol\u00f3gico apresenta-se como uma ferramenta para otimizar esta informa\u00e7\u00e3o e predizer as necessidades dos clientes ao fazer uso das estrat\u00e9gias que o marketing tradicional disp\u00f5e, referentes \u00e0 publicidade.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/duaneschulz\/\" target=\"_blank\">Duane Schulz<\/a>, CEO de Marketing na <a href=\"https:\/\/www.xerox.es\/\" target=\"_blank\">Xerox<\/a>, indica que os profissionais do setor dever\u00e3o \u201carticular um novo modelo de marketing tecnol\u00f3gico que permita que o Data influencie a experi\u00eancia de compra, em vez de que simplesmente nos mostre o que queremos saber depois de conhecer o fato\u201d.<\/p>\n<p>Portanto, a implementa\u00e7\u00e3o do marketing tecnol\u00f3gico est\u00e1 relacionada \u00e0 gest\u00e3o de dados que permitir\u00e1 personalizar a publicidade constante a que somos submetidos. Com esta tecnologia, ser\u00e3o criados perfis extremamente precisos dos consumidores para focar as mensagens publicit\u00e1rias segundo interesses reais.<\/p>\n<p>Este novo enfoque ainda est\u00e1 margeado de confus\u00e3o e incertezas, pelo que, para cumprir com os objetivos do neg\u00f3cio, o grande desafio ser\u00e1 aprender a administrar toda a informa\u00e7\u00e3o que pode ser obtida e centrar os esfor\u00e7os nos dados realmente relevantes.<\/p>\n<p>Al\u00e9m disso, uma vez analisados os dados, ser\u00e1 necess\u00e1rio saber o que fazer com a informa\u00e7\u00e3o obtida e concretizar a\u00e7\u00f5es que permitam aumentar as vendas ou melhorar os servi\u00e7os. A ideia \u00e9 entender melhor o cliente e desenvolver estrat\u00e9gias que gerem algum tipo de vantagem competitiva.<\/p>\n<p>No <a href=\"http:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a>\u00a0que a\u00a0<a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\">FUNIBER<\/a> patrocina, oferece-se aos estudantes uma disciplina referente \u00e0s novas tecnologias e implementa\u00e7\u00e3o destas no planejamento estrat\u00e9gico da \u00e1rea.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/personalizacion-data-2-pilares-marketing-hoy\" target=\"_blank\">Personalizaci\u00f3n y Data, los 2 pilares del marketing de hoy<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo confirma a crescente invers\u00e3o das empresas de marketing na administra\u00e7\u00e3o e an\u00e1lise de Data atrav\u00e9s do marketing tecnol\u00f3gico Atualmente, as \u00e1reas de marketing investem na an\u00e1lise de dados, ou tamb\u00e9m chamado marketing tecnol\u00f3gico, porque confiam que os sistemas automatizados de data oferecem frutos; assim afirma um relat\u00f3rio do Walker Sands.<\/p>\n","protected":false},"author":10,"featured_media":12800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[241,2033,1242,412,2319,2320,855,285,408,172,119,248,911,440,87,2318,671,79,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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