{"id":13801,"date":"2017-08-05T12:12:45","date_gmt":"2017-08-05T12:12:45","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=13801"},"modified":"2017-08-04T13:12:03","modified_gmt":"2017-08-04T13:12:03","slug":"funiber-big-data-marketing","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing","title":{"rendered":"A import\u00e2ncia do Big Data no marketing de atribui\u00e7\u00e3o"},"content":{"rendered":"<h2>A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing<\/h2>\n<p>Como parte da confer\u00eancia <a href=\"http:\/\/www.marketingdirectoeventos.com\/evento\/atribucion-el-nuevo-reto-del-marketing-intelligence\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAtribui\u00e7\u00e3o: O novo desafio do marketing inteligente<\/a>\u201d, que foi realizado no fim do m\u00eas de junho com o ausp\u00edcio da ag\u00eancia tecnol\u00f3gica <a href=\"https:\/\/web.neural.one\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neural.One<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/elenavizcaino\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elena Vizca\u00edn<\/a>, especialista do canal de Internet do Wizink, compartilhou a partir de sua experi\u00eancia qual \u00e9 a import\u00e2ncia de integrar as ferramentas de vendas on-line e off-line.<!--more--><\/p>\n<p>O <a href=\"https:\/\/www.wizink.es\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Wizink<\/a> \u00e9 um banco especializado em solu\u00e7\u00f5es de cr\u00e9dito e de economia, que por meio de produtos b\u00e1sicos permite uma gest\u00e3o simples do dinheiro empregado diariamente. Nesse sentido, Vizca\u00edn analisa como se aplica uma estrat\u00e9gia de atribui\u00e7\u00e3o do big data na empresa onde trabalha.<\/p>\n<p><strong>Modelo misto<\/strong><\/p>\n<p>Diante da necessidade de contar com a maior quantidade de dados, o banco Wizink aposta por um modelo que lhes permita tomar decis\u00f5es sobre investimentos sem muita margem de erro, por isso trabalham com um modelo misto que permita obter o custo por aquisi\u00e7\u00e3o, incluindo informa\u00e7\u00e3o em fun\u00e7\u00e3o ao canal pelo qual \u00e9 realizada a venda ou pelo produto vendido.<\/p>\n<p>\u00c9 assim que o modelo de atribui\u00e7\u00e3o que apenas mede o \u00faltimo click ou a \u00faltima intera\u00e7\u00e3o n\u00e3o soma em seu trabalho de capta\u00e7\u00e3o, por exemplo. Isto porque o seu principal desafio \u00e9 focar o cliente a buscar novos m\u00e9todos que lhes permitam destacar a variedade de op\u00e7\u00f5es dispon\u00edveis para os clientes no mercado e escolher isso.<\/p>\n<p><strong>Marketing inteligente<\/strong><\/p>\n<p>Finalmente Vizca\u00edn, aprofunda-se no futuro do marketing gra\u00e7as \u00e0s contribui\u00e7\u00f5es da intelig\u00eancia artificial, porque afirma que cada vez existem mais ferramentas que permitem afinar os diferentes canais de chegada aos clientes, assim como na integra\u00e7\u00e3o de informa\u00e7\u00e3o que permite obter conclus\u00f5es que n\u00e3o apenas est\u00e1 baseada em volumes de vendas.<\/p>\n<p>Os profissionais da <a href=\"http:\/\/www.funiber.org.br\/mestrados-empresas-direito\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e1rea de Empresas<\/a> que a <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina, conhecem a rela\u00e7\u00e3o do trabalho que realizam as equipes de Marketing e de Tecnologia.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/inteligencia-artificial-integracion-solidez-secreto-del-futuro-del-marketing-atribucion\" target=\"_blank\" rel=\"noopener noreferrer\">Inteligencia artificial, integraci\u00f3n y solidez: el secreto del futuro del marketing de atribuci\u00f3n<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing Como parte da confer\u00eancia \u201cAtribui\u00e7\u00e3o: O novo desafio do marketing inteligente\u201d, que foi realizado no fim do m\u00eas de junho com o ausp\u00edcio da ag\u00eancia tecnol\u00f3gica Neural.One,\u00a0Elena Vizca\u00edn, especialista do canal [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8,6],"tags":[161,1242,412,855,285,408,172,119,2529,248,911,87,671,79,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A import\u00e2ncia do Big data no marketing de atribui\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia do Big data no marketing de atribui\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-05T12:12:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-04T13:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2017\/08\/funiber-big-data-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"A import\u00e2ncia do Big Data no marketing de atribui\u00e7\u00e3o\",\"datePublished\":\"2017-08-05T12:12:45+00:00\",\"dateModified\":\"2017-08-04T13:12:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Big Data\",\"Bolsas\",\"Dados\",\"Doutorado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Estudos\",\"Ferramentas tecnol\u00f3gicas\",\"Funiber\",\"FUNIBER Opini\u00f5es\",\"Marketing\",\"mestrado\",\"Negocios\",\"Opini\u00e3o FUNIBER\",\"Opini\u00f5es Funiber\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\",\"Tecnologias TIC\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing\",\"name\":\"A import\u00e2ncia do Big data no marketing de atribui\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2017-08-05T12:12:45+00:00\",\"dateModified\":\"2017-08-04T13:12:03+00:00\",\"description\":\"A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A import\u00e2ncia do Big Data no marketing de atribui\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - FUNIBER\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\",\"name\":\"FuniBlogs - FUNIBER\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"contentUrl\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"width\":1,\"height\":1,\"caption\":\"FuniBlogs - FUNIBER\"},\"image\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/funiber\",\"https:\/\/twitter.com\/FUNIBER\",\"https:\/\/www.instagram.com\/funiber_becas\",\"https:\/\/www.youtube.com\/user\/funiber\",\"https:\/\/www.linkedin.com\/company\/funiber\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\",\"name\":\"Michelle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g\",\"caption\":\"Michelle\"},\"url\":\"https:\/\/www.funiber.blog\/pt\/author\/michelle-moreira\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A import\u00e2ncia do Big data no marketing de atribui\u00e7\u00e3o","description":"A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"pt_BR","og_type":"article","og_title":"A import\u00e2ncia do Big data no marketing de atribui\u00e7\u00e3o","og_description":"A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing","og_url":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing","og_site_name":"FuniBlogs - FUNIBER","article_publisher":"https:\/\/www.facebook.com\/funiber","article_published_time":"2017-08-05T12:12:45+00:00","article_modified_time":"2017-08-04T13:12:03+00:00","og_image":[{"width":650,"height":450,"url":"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2017\/08\/funiber-big-data-marketing.jpg","type":"image\/jpeg"}],"author":"Michelle","twitter_card":"summary_large_image","twitter_creator":"@FUNIBER","twitter_site":"@FUNIBER","twitter_misc":{"Escrito por":"Michelle","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing#article","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing"},"author":{"name":"Michelle","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d"},"headline":"A import\u00e2ncia do Big Data no marketing de atribui\u00e7\u00e3o","datePublished":"2017-08-05T12:12:45+00:00","dateModified":"2017-08-04T13:12:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing"},"wordCount":387,"publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"keywords":["Big Data","Bolsas","Dados","Doutorado","Educa\u00e7\u00e3o","Educa\u00e7\u00e3o a Dist\u00e2ncia","Empresas","Estudos","Ferramentas tecnol\u00f3gicas","Funiber","FUNIBER Opini\u00f5es","Marketing","mestrado","Negocios","Opini\u00e3o FUNIBER","Opini\u00f5es Funiber"],"articleSection":["Empresas, Dire\u00e7\u00e3o e RH","Tecnologias TIC"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing","url":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing","name":"A import\u00e2ncia do Big data no marketing de atribui\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/#website"},"datePublished":"2017-08-05T12:12:45+00:00","dateModified":"2017-08-04T13:12:03+00:00","description":"A experi\u00eancia do Wizink, no setor banc\u00e1rio, permite que seu especialista fale sobre a import\u00e2ncia do big data e da intelig\u00eancia artificial no marketing","breadcrumb":{"@id":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2017\/08\/05\/funiber-big-data-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blogs.funiber.org\/pt"},{"@type":"ListItem","position":2,"name":"A import\u00e2ncia do Big Data no marketing de atribui\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/blogs.funiber.org\/pt\/#website","url":"https:\/\/blogs.funiber.org\/pt\/","name":"FuniBlogs - FUNIBER","description":"","publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blogs.funiber.org\/pt\/#organization","name":"FuniBlogs - FUNIBER","url":"https:\/\/blogs.funiber.org\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","contentUrl":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","width":1,"height":1,"caption":"FuniBlogs - FUNIBER"},"image":{"@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/funiber","https:\/\/twitter.com\/FUNIBER","https:\/\/www.instagram.com\/funiber_becas","https:\/\/www.youtube.com\/user\/funiber","https:\/\/www.linkedin.com\/company\/funiber"]},{"@type":"Person","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d","name":"Michelle","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g","caption":"Michelle"},"url":"https:\/\/www.funiber.blog\/pt\/author\/michelle-moreira"}]}},"jetpack_featured_media_url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2017\/08\/funiber-big-data-marketing.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7ee1t-3AB","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/13801"}],"collection":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/comments?post=13801"}],"version-history":[{"count":3,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/13801\/revisions"}],"predecessor-version":[{"id":13805,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/13801\/revisions\/13805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media\/13802"}],"wp:attachment":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media?parent=13801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/categories?post=13801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/tags?post=13801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}