{"id":13838,"date":"2017-08-10T12:28:59","date_gmt":"2017-08-10T12:28:59","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=13838"},"modified":"2017-08-11T08:03:06","modified_gmt":"2017-08-11T08:03:06","slug":"funiber-propaganda-alimentos","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/saude-e-nutricao\/2017\/08\/10\/funiber-propaganda-alimentos","title":{"rendered":"Na Espanha, estudo alerta sobre propaganda de alimentos anti\u00e9tica"},"content":{"rendered":"<h2>Pesquisadores espanh\u00f3is analisaram as propagandas emitidas em cinco canais de\u00a0televis\u00e3o e revelam descumprimento das empresas com o c\u00f3digo de prote\u00e7\u00e3o\u00a0\u00e0 obesidade e sobrepeso infantil<\/h2>\n<p>As propagandas de bebidas e alimentos emitidas pelas televis\u00f5es na Espanha n\u00e3o cumprem com os compromissos \u00e9ticos, segundo pesquisadores espanh\u00f3is. De acordo com os resultados do estudo, 88% dos an\u00fancios vulnera o <a href=\"http:\/\/www.aecosan.msssi.gob.es\/AECOSAN\/docs\/documentos\/nutricion\/Nuevo_Codigo_PAOS_2012_espanol.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3digo de Autoregula\u00e7\u00e3o da Publicidade de Alimentos Dirigida a Menores (PAOS)<\/a>, criado em 2005. O documento foi assinado por empresas da ind\u00fastria aliment\u00edcia e empresas de televis\u00e3o.<!--more--><\/p>\n<p>Os pesquisadores destacam que a maioria dos an\u00fancios n\u00e3o cumpre com mais de um dos 25 compromissos assinados no c\u00f3digo. Entre as normas violadas, uma das mais recorrentes \u00e9 a inclus\u00e3o de personagens de fic\u00e7\u00e3o e famosos nos an\u00fancios destinados aos menores.<\/p>\n<p>Por exemplo, os autores citam o uso de personagens do Star Wars, em produtos da Nestl\u00e9, e com os pinguins do filme Madagascar, nos biscoitos da marca Cu\u00e9tara.<\/p>\n<p>O trabalho analisou os an\u00fancios emitidos por tr\u00eas canais infantis e dois canais gerais durante sete dias da semana, entre as oito horas da manh\u00e3 e \u00e0 meia-noite. Os an\u00fancios estudados foram emitidos entre janeiro e abril de 2012, mas os resultados foram revelados recentemente na <a href=\"http:\/\/www.publichealthjrnl.com\/article\/S0033-3506(17)30193-2\/fulltext\" target=\"_blank\" rel=\"noopener noreferrer\">revista especializada Public Health<\/a>.<\/p>\n<p>O diretor da pesquisa, <a href=\"http:\/\/isciii.academia.edu\/Miguel%C3%81ngelRoyoBordonada\" target=\"_blank\" rel=\"noopener noreferrer\">Miguel \u00c1ngel Royo-Bordonada<\/a>, \u00e9 pesquisador da Escola Nacional de Sa\u00fade P\u00fablica, em Madri. Ele afirma que estes novos dados mostram \u201cque os c\u00f3digos de regula\u00e7\u00e3o volunt\u00e1ria n\u00e3o funcionam e t\u00eam que ser os governos que estabele\u00e7am as normas\u201d.<\/p>\n<p><strong>Os compromissos \u00e9ticos<\/strong><\/p>\n<p>Dos 2.582 an\u00fancios analisados, 64% era de bebidas e alimentos com alto teor de sal, a\u00e7\u00facar ou gordura. Os autores destacaram tamb\u00e9m que nos hor\u00e1rios com maior prote\u00e7\u00e3o de propaganda infantil imperam os reclames de bebidas como sucos, refrescos e batidos.<\/p>\n<p>Um estudo, tamb\u00e9m desenvolvido pelo pesquisador e publicado no ano passado, r<a href=\"https:\/\/elpais.com\/elpais\/2016\/06\/07\/ciencia\/1465320240_011602.html\" target=\"_blank\" rel=\"noopener noreferrer\">evelou que menores de 12 anos assistem a uns 25 an\u00fancios de comidas e bebidas por dia<\/a>, sendo que dois ter\u00e7os destes an\u00fancios oferecem produtos sem valor nutritivo.<\/p>\n<p>Considerando o aumento de obesidade infantil em todo o mundo, com n\u00fameros tamb\u00e9m relevantes na Espanha, a propaganda de alimentos na televis\u00e3o deveria ser considerada relevante para os programas do governo no controle da nutri\u00e7\u00e3o infantil.<\/p>\n<p>Questionado, o Minist\u00e9rio de Sa\u00fade, entretanto, afirma que a an\u00e1lise feita segue aspectos subjetivos para avaliar se estas publicidades cumprem ou n\u00e3o com o pacto. Consideram que \u201cn\u00e3o h\u00e1 objetivamente dados que indiquem o descumprimento\u201d.<\/p>\n<p>O pesquisador, defensor de normativas mais restritas, defende afirmando que h\u00e1 algum componente subjetivo no estudo, mas que em algumas situa\u00e7\u00f5es, como a presen\u00e7a de personagens famosos, \u201ch\u00e1 pouca margem para a subjetividade\u201d.<\/p>\n<p>Os profissionais interessados na nutri\u00e7\u00e3o infantil e obesidade podem optar pelo\u00a0<a href=\"http:\/\/www.funiber.org.br\/mestrado-internacional-em-nutricao-e-dietetica\">Mestrado Internacional em Nutri\u00e7\u00e3o e Diet\u00e9tica<\/a>, patrocinado pela <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a>.<\/p>\n<p>Fonte: \u00a0<a href=\"https:\/\/elpais.com\/elpais\/2017\/07\/12\/ciencia\/1499861701_571336.html\" target=\"_blank\" rel=\"noopener noreferrer\">Nueve de cada diez anuncios de la tele incumplen el c\u00f3digo para proteger a los ni\u00f1os de la obesidad<\/a><\/p>\n<p>Estudo:\u00a0<a href=\"http:\/\/www.publichealthjrnl.com\/article\/S0033-3506(17)30193-2\/fulltext\" target=\"_blank\" rel=\"noopener noreferrer\">Evaluation of compliance with the Spanish Code of self-regulation of food and drinks advertising directed at children under the age of 12 years in Spain, 2012<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisadores espanh\u00f3is analisaram as propagandas emitidas em cinco canais de\u00a0televis\u00e3o e revelam descumprimento das empresas com o c\u00f3digo de prote\u00e7\u00e3o\u00a0\u00e0 obesidade e sobrepeso infantil As propagandas de bebidas e alimentos emitidas pelas televis\u00f5es na Espanha n\u00e3o cumprem com os compromissos \u00e9ticos, segundo pesquisadores espanh\u00f3is. De acordo com os resultados do estudo, 88% dos an\u00fancios vulnera [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3],"tags":[67,1242,855,285,408,119,248,911,671,57,63,641,255,1665],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Na Espanha, estudo alerta sobre propaganda de alimentos anti\u00e9tica<\/title>\n<meta name=\"description\" content=\"Pesquisadores espanh\u00f3is analisaram as propagandas emitidas em cinco canais de televis\u00e3o e revelam descumprimento das empresas com o c\u00f3digo de prote\u00e7\u00e3o \u00e0 obesidade e sobrepeso infantil\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na Espanha, estudo alerta sobre propaganda de alimentos anti\u00e9tica\" \/>\n<meta property=\"og:description\" content=\"Pesquisadores espanh\u00f3is analisaram as propagandas emitidas em cinco canais de televis\u00e3o e revelam descumprimento das empresas com o c\u00f3digo de prote\u00e7\u00e3o \u00e0 obesidade e sobrepeso infantil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/saude-e-nutricao\/2017\/08\/10\/funiber-propaganda-alimentos\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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