{"id":14144,"date":"2017-09-24T13:08:00","date_gmt":"2017-09-24T13:08:00","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=14144"},"modified":"2017-09-22T13:14:55","modified_gmt":"2017-09-22T13:14:55","slug":"funiber-base-dados-eficiente","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2017\/09\/24\/funiber-base-dados-eficiente","title":{"rendered":"Base de dados eficiente"},"content":{"rendered":"<h2>Quatro passos b\u00e1sicos para administrar uma base de dados eficiente\u00a0e ordenar os dados de contato dos potenciais clientes<\/h2>\n<p>Conhecer os clientes e registr\u00e1-los em um sistema \u00e9 uma premissa fundamental para os especialistas em marketing. Para\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/pedroeltercer\/\" target=\"_blank\" rel=\"noopener\">Pedro \u00c1lvarez<\/a>, respons\u00e1vel de Consultoria de Business Intelligence na empresa <a href=\"https:\/\/www.arvato.com\/es-en.html\" target=\"_blank\" rel=\"noopener\">Arvato Services<\/a>, a miss\u00e3o da base de dados \u00e9 \u201cser a mem\u00f3ria da sua organiza\u00e7\u00e3o quanto ao que se deve saber sobre os clientes para a melhor gest\u00e3o poss\u00edvel\u201d.<!--more--><\/p>\n<p>Por isso, recomenda-se que as empresas sigam quatro passos que lhes permitir\u00e3o elaborar uma boa base de dados de clientes:<\/p>\n<p><strong>Organiza\u00e7\u00e3o da informa\u00e7\u00e3o<\/strong><\/p>\n<p>Ainda que seja importante obter informa\u00e7\u00e3o dos clientes, \u00e9 ainda mais primordial administrar essa informa\u00e7\u00e3o e manter a organiza\u00e7\u00e3o das informa\u00e7\u00f5es que realmente s\u00e3o necess\u00e1rios para analisar incid\u00eancias ou medir impacto, rendimento ou custos\/tempos de implanta\u00e7\u00e3o. Por essa raz\u00e3o, \u00e9 importante ter uma base de dados, mas que responda \u00e0 pergunta \u201cpara que uso?\u201d.<\/p>\n<p><strong>Plataforma unificada<\/strong><\/p>\n<p>Existem empresas que t\u00eam informa\u00e7\u00e3o em diferentes suportes, de Excel a programas computacionais ou e-mails e agendas, por isso \u00e9 priorit\u00e1ria a centraliza\u00e7\u00e3o de toda a informa\u00e7\u00e3o em uma base unificada.<\/p>\n<p><strong>Considerar acessibilidade<\/strong><\/p>\n<p>Deve haver um respons\u00e1vel pela base de dados, que seja uma esp\u00e9cie de guardi\u00e3o, como \u00e9 o caso de\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jordi-alhambra-7b26416\/\" target=\"_blank\" rel=\"noopener\">Jordi Alhambra<\/a>, respons\u00e1vel pela base de dados da\u00a0<a href=\"http:\/\/www.globalestrategias.es\/\" target=\"_blank\" rel=\"noopener\">Global Estrategias<\/a>, que restringe o uso desta aos demais funcion\u00e1rios com a finalidade de \u201ctomar precau\u00e7\u00f5es para evitar o erro humano\u201d.<\/p>\n<p><strong>Elabora\u00e7\u00e3o pr\u00f3pria<\/strong><\/p>\n<p>Os especialistas recomendam \u00e0s empresas criar suas pr\u00f3prias bases para que adequem \u00e0s suas necessidades e, para isso, podem acessar as p\u00e1ginas oficiais de Registros p\u00fablicos de seu pa\u00eds e elaborar uma, a partir desse modelo.<\/p>\n<p>Os alunos da\u00a0<a href=\"https:\/\/www.funiber.org\/mestrados-empresas\" target=\"_blank\" rel=\"noopener\">\u00e1rea de Empresas<\/a>, patrocinada pela\u00a0<a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener\">FUNIBER<\/a>, cursam disciplinas referentes a Marketing e internacionaliza\u00e7\u00e3o e Produ\u00e7\u00e3o e novas tecnologias, que lhes permitam administrar bases de dados eficientemente.<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/www.emprendedores.es\/gestion\/como-hacer-una-base-de-datos-de-clientes\" target=\"_blank\" rel=\"noopener\">C\u00f3mo hacer una base de datos de clientes<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quatro passos b\u00e1sicos para administrar uma base de dados eficiente\u00a0e ordenar os dados de contato dos potenciais clientes Conhecer os clientes e registr\u00e1-los em um sistema \u00e9 uma premissa fundamental para os especialistas em marketing. Para\u00a0Pedro \u00c1lvarez, respons\u00e1vel de Consultoria de Business Intelligence na empresa Arvato Services, a miss\u00e3o da base de dados \u00e9 \u201cser [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":14145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[2957,1242,1213,855,285,408,1976,172,119,248,911,86,671,79,413,641,255,26],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Base de dados eficiente<\/title>\n<meta name=\"description\" content=\"Quatro passos b\u00e1sicos para administrar uma base de dados eficiente\u00a0e ordenar os dados de contato dos potenciais clientes\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Base de dados eficiente\" \/>\n<meta property=\"og:description\" content=\"Quatro passos b\u00e1sicos para administrar uma base de dados eficiente\u00a0e ordenar os dados de contato dos potenciais clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2017\/09\/24\/funiber-base-dados-eficiente\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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