{"id":14240,"date":"2017-10-07T13:34:33","date_gmt":"2017-10-07T13:34:33","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=14240"},"modified":"2017-10-06T13:38:09","modified_gmt":"2017-10-06T13:38:09","slug":"funiber-pmes-internet","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2017\/10\/07\/funiber-pmes-internet","title":{"rendered":"A presen\u00e7a das PMEs na Internet n\u00e3o \u00e9 suficiente"},"content":{"rendered":"<p><a href=\"https:\/\/es.linkedin.com\/in\/albertoalcocerrodriguez\" target=\"_blank\" rel=\"noopener\"><strong>Alberto Alcocer<\/strong><\/a><strong>, diretor da <\/strong><a href=\"http:\/\/www.societicbusinessonline.com\/\" target=\"_blank\" rel=\"noopener\"><strong>SocieTIC Business Online<\/strong><\/a><strong>, destacou que a presen\u00e7a na Internet de uma empresa \u00e9 o primeiro passo para sua transforma\u00e7\u00e3o digital. No entanto, o especialista ressaltou que n\u00e3o basta criar um site ou um perfil nas redes sociais. \u00c9 preciso tamb\u00e9m que as empresas assumam uma profunda mudan\u00e7a de mentalidade para ser rent\u00e1veis na rede<\/strong><\/p>\n<p>Nesse sentido, Alcocer garante que n\u00e3o \u00e9 suficiente a implanta\u00e7\u00e3o de estrat\u00e9gias de marketing digital. \u201cNossas compet\u00eancias digitais t\u00eam que ser ao mesmo tempo globais (estrat\u00e9gias, enfoque em vendas, lideran\u00e7a, corporativas\u2026) e espec\u00edficas, pois devemos atacar onde realmente somos fortes\u201d, conclui o espanhol.<!--more--><\/p>\n<p>Dessa forma, Alcocer destacou algumas compet\u00eancias digitais b\u00e1sicas para as PMEs. Primeiramente, destacou que a empresa deve entender que \u201cn\u00e3o se vende produtos ou servi\u00e7os, e sim que se atende as necessidades de um cliente\u201d. Al\u00e9m disso, na opini\u00e3o do profissional, a comunica\u00e7\u00e3o empresarial deve se adaptar \u00e0 linguagem do Google. Apenas desta forma o buscador tornar\u00e1 sua empresa vis\u00edvel aos potenciais clientes.<\/p>\n<p>Nesse sentido, Alcocer recomendou trabalhar a marca pessoal do CEO. Segundo o especialista, \u201cuma boa marca pessoal de um CEO ou dirigente \u00e9 uma das maiores qualidades de uma empresa na internet, pois gera grande confian\u00e7a em rela\u00e7\u00e3o \u00e0 comunica\u00e7\u00e3o realizada e a empresa por tr\u00e1s disso\u201d.<\/p>\n<p>Por isso, no <a href=\"http:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a> patrocinado pela <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener\">FUNIBER <\/a>os alunos interiorizam as ferramentas necess\u00e1rias para ser capazes de aplicar todas as potencialidades das novas tecnologias da comunica\u00e7\u00e3o em entornos empresariais.<\/p>\n<p>Alcocer tamb\u00e9m colocou o foco na brecha entre as grandes corpora\u00e7\u00f5es e as PMEs. Dessa forma, enquanto as primeiras desenvolveram as funcionalidades das TIC, muitas das segundas ainda n\u00e3o conseguiram ser produtivas na Internet.<\/p>\n<p>Fonte: <a href=\"https:\/\/www.marketingdirecto.com\/punto-de-vista\/la-columna\/transformacion-digital-competencias-digitales-directivas-los-must-una-pyme-actual-alberto-alcocer\" target=\"_blank\" rel=\"noopener\">Transformaci\u00f3n digital y competencias digitales directivas, los &#8220;must&#8221; de una pyme actual<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alberto Alcocer, diretor da SocieTIC Business Online, destacou que a presen\u00e7a na Internet de uma empresa \u00e9 o primeiro passo para sua transforma\u00e7\u00e3o digital. No entanto, o especialista ressaltou que n\u00e3o basta criar um site ou um perfil nas redes sociais. \u00c9 preciso tamb\u00e9m que as empresas assumam uma profunda mudan\u00e7a de mentalidade para ser [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":14241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,855,285,408,172,119,248,911,86,87,671,79,641,255,2680,377,3010,26],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A presen\u00e7a das PMEs na Internet n\u00e3o \u00e9 suficiente<\/title>\n<meta name=\"description\" content=\"Alberto Alcocer, diretor da SocieTIC Business Online, destacou que a presen\u00e7a na Internet de uma empresa \u00e9 o primeiro passo para sua transforma\u00e7\u00e3o digital. No entanto, o especialista ressaltou que n\u00e3o basta criar um site ou um perfil nas redes sociais. \u00c9 preciso tamb\u00e9m que as empresas assumam uma profunda mudan\u00e7a de mentalidade para ser rent\u00e1veis na rede\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2017\/10\/07\/funiber-pmes-internet\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A presen\u00e7a das PMEs na Internet n\u00e3o \u00e9 suficiente\" \/>\n<meta property=\"og:description\" content=\"Alberto Alcocer, diretor da SocieTIC Business Online, destacou que a presen\u00e7a na Internet de uma empresa \u00e9 o primeiro passo para sua transforma\u00e7\u00e3o digital. 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