{"id":15386,"date":"2018-03-01T11:53:07","date_gmt":"2018-03-01T11:53:07","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=15386"},"modified":"2018-03-01T10:28:05","modified_gmt":"2018-03-01T10:28:05","slug":"funiber-negocio-familiar","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar","title":{"rendered":"\u00c9 hora de internacionalizar o neg\u00f3cio familiar"},"content":{"rendered":"<h2>O desenvolvimento tecnol\u00f3gico e a globaliza\u00e7\u00e3o afeta empresas grandes e pequenas de qualquer setor, incluindo as empresas familiares<\/h2>\n<p>A globaliza\u00e7\u00e3o aumentou a necessidade das empresas espanholas em buscar mercados no exterior. Mesmo as empresas familiares buscam ampliar seus horizontes. Por essa raz\u00e3o, \u00e9 fundamental contar com uma boa estrat\u00e9gia de expans\u00e3o da empresa.<!--more--><\/p>\n<p>A internacionaliza\u00e7\u00e3o das empresas familiares requer um bom conhecimento do mercado de destino e ter um plano de entrada, que pode consistir na cria\u00e7\u00e3o de parcerias com empresas locais ou na gest\u00e3o de novas sedes no exterior. Al\u00e9m disso, devem ser implementadas estrat\u00e9gias de marketing nas vendas, produ\u00e7\u00e3o e distribui\u00e7\u00e3o do produto, mirando um p\u00fablico mais internacional.<\/p>\n<p>Uma das caracter\u00edsticas de uma empresa familiar \u00e9 que n\u00e3o centra suas prioridades no crescimento do neg\u00f3cio e, por isso, n\u00e3o assumem riscos ligados a expans\u00e3o internacional. Por\u00e9m, as empresas familiares tem como vantagem o fato de conhecer perfeitamente o neg\u00f3cio e possuem um maior compromisso em atingir a melhor qualidade de seus produtos e um melhor servi\u00e7o para os usu\u00e1rios. A mudan\u00e7a consiste na expans\u00e3o de sua especialidade e dedica\u00e7\u00e3o do local para o global.<\/p>\n<p>Os gerentes e associados das empresas familiares possuem a exigente tarefa de entender como funcionam os processos de internacionaliza\u00e7\u00e3o e quais s\u00e3o as estrat\u00e9gias para aumentar as possibilidades de \u00eaxito no exterior. Por isso, no <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-empresas-familiares\" target=\"_blank\" rel=\"noopener\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Empresas Familiares<\/a>\u00a0patrocinado pela\u00a0<a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\" rel=\"noopener\">FUNIBER<\/a>\u00a0\u00e9 promovido conhecimentos e ferramentas modernas da \u00e1rea de gest\u00e3o das Empresas Familiares para enfrentarem os novos desafios da globaliza\u00e7\u00e3o e desenvolvimento tecnol\u00f3gico.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.eaeprogramas.es\/empresa-familiar\/internacionalizacion-de-la-empresa-familiar-como-afrontarla\" target=\"_blank\" rel=\"noopener\">Retos de la empresa familiar<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O desenvolvimento tecnol\u00f3gico e a globaliza\u00e7\u00e3o afeta empresas grandes e pequenas de qualquer setor, incluindo as empresas familiares A globaliza\u00e7\u00e3o aumentou a necessidade das empresas espanholas em buscar mercados no exterior. Mesmo as empresas familiares buscam ampliar seus horizontes. Por essa raz\u00e3o, \u00e9 fundamental contar com uma boa estrat\u00e9gia de expans\u00e3o da empresa.<\/p>\n","protected":false},"author":10,"featured_media":15387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,3540,855,285,408,172,237,119,248,911,79,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9 hora de internacionalizar o neg\u00f3cio familiar<\/title>\n<meta name=\"description\" content=\"O desenvolvimento tecnol\u00f3gico e a globaliza\u00e7\u00e3o afeta empresas grandes e pequenas de qualquer setor, incluindo as empresas familiares\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9 hora de internacionalizar o neg\u00f3cio familiar\" \/>\n<meta property=\"og:description\" content=\"O desenvolvimento tecnol\u00f3gico e a globaliza\u00e7\u00e3o afeta empresas grandes e pequenas de qualquer setor, incluindo as empresas familiares\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-01T11:53:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-01T10:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2018\/02\/funiber-empresas-familiar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"\u00c9 hora de internacionalizar o neg\u00f3cio familiar\",\"datePublished\":\"2018-03-01T11:53:07+00:00\",\"dateModified\":\"2018-03-01T10:28:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Bolsas\",\"dire\u00e7\u00e3o estrat\u00e9gia\",\"Doutorado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Empresas Familiares\",\"Estudos\",\"Funiber\",\"FUNIBER Opini\u00f5es\",\"Negocios\",\"Opini\u00e3o FUNIBER\",\"Opini\u00f5es Funiber\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar\",\"name\":\"\u00c9 hora de internacionalizar o neg\u00f3cio familiar\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2018-03-01T11:53:07+00:00\",\"dateModified\":\"2018-03-01T10:28:05+00:00\",\"description\":\"O desenvolvimento tecnol\u00f3gico e a globaliza\u00e7\u00e3o afeta empresas grandes e pequenas de qualquer setor, incluindo as empresas familiares\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/03\/01\/funiber-negocio-familiar#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9 hora de internacionalizar o neg\u00f3cio familiar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - 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