{"id":15454,"date":"2018-03-10T14:28:04","date_gmt":"2018-03-10T14:28:04","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=15454"},"modified":"2018-03-07T14:29:54","modified_gmt":"2018-03-07T14:29:54","slug":"funiber-china-marcas","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2018\/03\/10\/funiber-china-marcas","title":{"rendered":"A transforma\u00e7\u00e3o do \u201cMade in China\u201d"},"content":{"rendered":"<h2>Governo Chin\u00eas e marcas chinesas apostam em oferecer mais qualidade do que quantidade e para conquistar novos consumidores de seus produtos<\/h2>\n<p>O Governo da China est\u00e1 apostando no XIII Plano Quinquenal Made in China 2025 pela reestrutura\u00e7\u00e3o da ind\u00fastria para passar da era quantidade para a era de qualidade e efici\u00eancia na produ\u00e7\u00e3o.<!--more--><\/p>\n<p>Os interc\u00e2mbios comerciais na China em 2016 foram de <a href=\"https:\/\/es.portal.santandertrade.com\/analizar-mercados\/china\/cifras-comercio-exterior\">37% do PIB<\/a> e exportaram produtos por mais de 2,06 trilh\u00f5es de d\u00f3lares.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/carlossentis\/\">Carlos Sent\u00eds<\/a>, conselheiro da consultora <a href=\"http:\/\/spainchinaproject.com\/\" target=\"_blank\" rel=\"noopener\">Henkuai e Spain China Project<\/a>, uma plataforma desenvolvida para posicionar a Espanha na China, explica que o setor p\u00fablico e o privado da China est\u00e3o impulsionando iniciativas orientadas ao desenvolvimento de novas tecnologias renov\u00e1veis, rob\u00f3tica, ind\u00fastria aeroespacial e telecomunica\u00e7\u00f5es, entre outras.<\/p>\n<p>A proposta principal das marcas chinesas \u00e9 combinar a inova\u00e7\u00e3o com a rela\u00e7\u00e3o qualidade e pre\u00e7o. Por exemplo, segundo o estudo <a href=\"http:\/\/www.millwardbrown.com\/brandz\/reports\/chinese-global-brand-builders\" target=\"_blank\" rel=\"noopener\">BrandZ Chinese Global Brand\u00a0 Builders<\/a> a empresa <a href=\"https:\/\/www.dji.com\/where-to-buy\/flagship\">DJI<\/a>, da cidade de Shenzhen, domina o mercado dos drones. A marca <a href=\"http:\/\/www.huawei.com\/en\/?ic_medium=direct&amp;ic_source=surlent\" target=\"_blank\" rel=\"noopener\">Huawei<\/a>, em apenas cinco anos, posicionou-se como a terceira empresa tecnol\u00f3gica maior do setor. Outro exemplo, \u00e9 a marca a China <a href=\"https:\/\/www3.lenovo.com\/es\/es\/laptops\/c\/LAPTOPS?cid=es:sem|se|google|845751236|ES+-+Branded+-+Lenovo+Pure+-+E|G+-+ES+-+EMEA+-+Lenovo+-+PS+-+B+-+Brand+%28Pure%29|690104094&amp;s_kwcid=AL!4562!3!236193061655!e!!g!!lenovo&amp;ef_id=WnHTNAAAAHAyZiKh:20180226153750:s\" target=\"_blank\" rel=\"noopener\">Lenovo<\/a>, o maior fabricante de computadores do mundo em envios. Para os jovens de todo o mundo, as empresas chinesas s\u00e3o inovadoras, o que est\u00e1 fazendo que adquiram for\u00e7a.<\/p>\n<p>Nesta mesma linha, est\u00e3o tamb\u00e9m as empresas chinesas de videogames <a href=\"http:\/\/www.yoozoo.com\/aboutEn\" target=\"_blank\" rel=\"noopener\">Youzu<\/a>\u00a0e <a href=\"http:\/\/en.elex-tech.com\/\">Elex<\/a>\u00a0 que continuam ganhando seguidores e aumentando seus ganhos nos mercados estrangeiros.<\/p>\n<p>Por sua vez, a empresa <a href=\"https:\/\/es.kantar.com\/\" target=\"_blank\" rel=\"noopener\">Kantar<\/a>, analista em dados e estat\u00edstica, sustenta a partir do estudo anterior que as empresas chinesas devem procurar posicionar-se como marca, quebrar com o estere\u00f3tipo de que fabricam produtos de baixa qualidade, gerando assim confian\u00e7a e interiorizando que uma das chaves do \u00eaxito, fazendo um importante investimento para compreender tanto ao mercado local como a seus consumidores.<\/p>\n<p>Por sua vez, a <a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\" rel=\"noopener\">FUNIBER<\/a> promove o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-negocios-com-a-china-e-asia-pacifico\" target=\"_blank\" rel=\"noopener\">Mestrado em Neg\u00f3cios com a China e \u00c1sia-Pac\u00edfico<\/a>, considerando que a China j\u00e1 \u00e9 a primeira pot\u00eancia econ\u00f4mica (no PIB-PPA) e o pa\u00eds com maiores transa\u00e7\u00f5es comerciais. O Mestrado concentra na pr\u00e1tica da realidade empresarial da China: o com\u00e9rcio exterior, o direito mercantil e as oportunidades de investimento, sem evitar o conhecimento profundo do pa\u00eds para poder entender o mercado local e seus consumidores.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/tendencias\/made-in-china-atrae-al-publico-joven\" target=\"_blank\" rel=\"noopener\">El \u201cMade in China\u201d atrae al p\u00fablico joven<\/a><\/p>\n<p>Foto: Todos os diretos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Governo Chin\u00eas e marcas chinesas apostam em oferecer mais qualidade do que quantidade e para conquistar novos consumidores de seus produtos O Governo da China est\u00e1 apostando no XIII Plano Quinquenal Made in China 2025 pela reestrutura\u00e7\u00e3o da ind\u00fastria para passar da era quantidade para a era de qualidade e efici\u00eancia na produ\u00e7\u00e3o.<\/p>\n","protected":false},"author":10,"featured_media":15459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[669,2539,855,285,408,172,119,2925,248,911,3634,87,363,671,79,641,255,362,1437],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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