{"id":16228,"date":"2018-06-14T10:59:21","date_gmt":"2018-06-14T10:59:21","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=16228"},"modified":"2018-06-14T10:59:21","modified_gmt":"2018-06-14T10:59:21","slug":"funiber-economia-digital","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2018\/06\/14\/funiber-economia-digital","title":{"rendered":"Papel das empresas na economia digital"},"content":{"rendered":"<h2>Segundo um estudo do <a href=\"https:\/\/www.thepowermba.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ThePowerMBA<\/strong><\/a>, programa de neg\u00f3cio criado por empreendedores, <strong>70% dos empres\u00e1rios<\/strong> <strong>n\u00e3o <\/strong>encontram nenhuma diferen\u00e7a entre os modelos de neg\u00f3cio lineares e os que se apoiam no <em>E-commerce<\/em>, marketplace, aplica\u00e7\u00f5es e\/ou plataformas digitais<\/h2>\n<p>Estudos recentes da consultora <a href=\"http:\/\/www.huawei.com\/minisite\/gci\/en\/digital-spillover\/files\/gci_digital_spillover.pdf\" target=\"_blank\" rel=\"noopener\">Oxford Economics<\/a>, revelam que em 2016, a economia digital alcan\u00e7ou os 11,5 trilh\u00f5es de d\u00f3lares, o equivalente aos 15,5% do PIB mundial. Calcula-se que para o ano 2025 chegar\u00e1 a 23 trilh\u00f5es de d\u00f3lares, 24,3% do PIB mundial. N\u00fameros indicam a import\u00e2ncia de que o setor privado se envolva na economia digital.<!--more--><\/p>\n<p>Neste sentido, o estudo de ThePowerMBA revela que 46% dos empres\u00e1rios participantes de uma pesquisa, reconhecem que n\u00e3o sabem o que \u00e9 o efeito rede, conhecido como efeito Network. Al\u00e9m disso, quatro de cada dez destes empres\u00e1rios nem sequer sabem como funciona o Facebook. Uma situa\u00e7\u00e3o preocupante no setor empresarial e que compromete aos empres\u00e1rios a envolver-se no setor digital, afirma <a href=\"https:\/\/www.linkedin.com\/in\/borjaadanero\/\" target=\"_blank\" rel=\"noopener\">Borja Adanero<\/a>, co-fundador e CEO de ThePowerMBA.<\/p>\n<p><strong>Economia digital na Am\u00e9rica Latina<\/strong><\/p>\n<p>Segundo o relat\u00f3rio <a href=\"https:\/\/publications.iadb.org\/bitstream\/handle\/11319\/8701\/Economia-digital-en-America-Latina-y-el-Caribe-situacion-actual-y-recomendaciones.PDF\" target=\"_blank\" rel=\"noopener\">Economia digital na Am\u00e9rica Latina<\/a> e o Caribe do <a href=\"https:\/\/www.linkedin.com\/in\/antonio-garc%C3%ADa-zaballos-ab18745\/\" target=\"_blank\" rel=\"noopener\">Antonio Garc\u00eda Zaballos<\/a> e <a href=\"https:\/\/www.linkedin.com\/in\/eiglesiasrod\/\">Enrique Iglesias Rodr\u00edguez<\/a> do <a href=\"https:\/\/www.iadb.org\/es\" target=\"_blank\" rel=\"noopener\">Banco Interamericano de Desenvolvimento<\/a> (BID), o continente tem grandes desafios em implementar tecnologia nas empresas porque s\u00e3o poucos os pa\u00edses que est\u00e3o avan\u00e7ando no \u00e2mbito digital.<\/p>\n<p>Por exemplo, o seguinte gr\u00e1fico, tirado do relat\u00f3rio, demonstra que o \u00fanico pa\u00eds com mais cobertura digital nas empresas \u00e9 o Chile. Enquanto que em outros pa\u00edses como a Argentina, Uruguai e, inclusive, os Estados Unidos a cobertura digital \u00e9 m\u00e9dio.<\/p>\n<p><em>*Gr\u00e1fico extra\u00eddo do relat\u00f3rio \u201cEconomia Digital na Am\u00e9rica Latina e o Caribe\u201d<\/em><\/p>\n<p>Apontam os autores que as principais recomenda\u00e7\u00f5es identificadas do \u00e2mbito de pol\u00edticas p\u00fablicas para a consecu\u00e7\u00e3o de reduzir a lacuna digital no setor empresarial s\u00e3o:<\/p>\n<ul>\n<li>Atualizar a regula\u00e7\u00e3o para reduzir os custos de desdobramento e acelerar o investimento privado, adaptando a regula\u00e7\u00e3o de compartilhamento de infraestrutura, os procedimentos administrativos locais e o fundo do servi\u00e7o universal.<\/li>\n<li>Colocar em curso planos nacionais de banda larga e utilizar mecanismos p\u00fablico-privados para financiar infraestrutura.<\/li>\n<\/ul>\n<p>Conclui o relat\u00f3rio, que a expans\u00e3o do E-commerce permite reduzir custos e ampliar o mercado, ao mesmo tempo que facilita o acesso a novos produtos e servi\u00e7os para a popula\u00e7\u00e3o e as empresas, e isso impacta nos demais setores, especialmente em zonas rurais.<\/p>\n<p>Do mesmo modo, o estudo O ecossistema e a economia digital na Am\u00e9rica Latina de <a href=\"https:\/\/www.linkedin.com\/in\/raul-katz-b160687\/\" target=\"_blank\" rel=\"noopener\">Ra\u00fal Katz<\/a>, presidente do Telecom, indica que na Am\u00e9rica Latina, existem ainda muitos desafios para incentivar a economia digital e devem os empres\u00e1rios ajudar a reduzir as lacunas digitais.<\/p>\n<p>O <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica<\/a> promovido pela <a href=\"https:\/\/www.funiber.org\/\" target=\"_blank\" rel=\"noopener\">FUNIBER<\/a> \u00e9 um programa executivo que canaliza toda a experi\u00eancia dos participantes e a complementa com a mais atualizada informa\u00e7\u00e3o acad\u00eamica. Este mestrado possui, al\u00e9m disso, uma forte \u00eanfase na Dire\u00e7\u00e3o de empresas orientada ao uso das Novas Tecnologias da Informa\u00e7\u00e3o e as Comunica\u00e7\u00f5es.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/el-70-de-los-empresarios-no-sabe-como-funciona-la-economia-digital\" target=\"_blank\" rel=\"noopener\">El 70% de los empresarios no sabe c\u00f3mo funciona la econom\u00eda digital<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo um estudo do ThePowerMBA, programa de neg\u00f3cio criado por empreendedores, 70% dos empres\u00e1rios n\u00e3o encontram nenhuma diferen\u00e7a entre os modelos de neg\u00f3cio lineares e os que se apoiam no E-commerce, marketplace, aplica\u00e7\u00f5es e\/ou plataformas digitais Estudos recentes da consultora Oxford Economics, revelam que em 2016, a economia digital alcan\u00e7ou os 11,5 trilh\u00f5es de d\u00f3lares, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,855,222,3930,285,408,119,248,911,2463,671,3798,79,641,255,2411],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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