{"id":16318,"date":"2018-06-25T10:58:50","date_gmt":"2018-06-25T10:58:50","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=16318"},"modified":"2018-06-25T10:58:50","modified_gmt":"2018-06-25T10:58:50","slug":"funiber-estatistica-marketing","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2018\/06\/25\/funiber-estatistica-marketing","title":{"rendered":"Vantagens de aplicar a estat\u00edstica no marketing"},"content":{"rendered":"<h2>Utilizar m\u00e9todos estat\u00edsticos nos processos de marketing e de avalia\u00e7\u00e3o de fornecedores, otimiza produtos e servi\u00e7os em empresas, de acordo com especialistas<\/h2>\n<p>O portal <a href=\"https:\/\/www.puromarketing.com\/27\/4109\/philip-kotler-padre-marketing-moderno.html\" target=\"_blank\" rel=\"noopener\">Puro Marketing<\/a>\u00a0exp\u00f5e <a href=\"https:\/\/www.linkedin.com\/in\/philipkotler\/\" target=\"_blank\" rel=\"noopener\">Philip Kotler<\/a>, professor de marketing internacional da\u00a0<a href=\"https:\/\/www.northwestern.edu\/\" target=\"_blank\" rel=\"noopener\">Universidad de Northwestern<\/a>, que explica que o marketing est\u00e1 se tornando uma batalha baseada mais nas informa\u00e7\u00f5es que uma empresa possui do que no poder de vendas.<!--more--><\/p>\n<p><em>Uma das defini\u00e7\u00f5es mais curtas de marketing \u00e9: satisfazer as necessidades da forma mais rent\u00e1vel, segundo Kpotlert. Assim, aplicar m\u00e9todos estat\u00edsticos para conhecer o tipo de necessidades humanas e sociais ser\u00e1 fundamental.<\/em><\/p>\n<p><strong>Estat\u00edstica no marketing:<\/strong><\/p>\n<p><a href=\"http:\/\/www.gatherestudios.es\/2012\/04\/03\/el-papel-de-la-estadistica-en-el-marketing-moderno\/\" target=\"_blank\" rel=\"noopener\">Gather Estudios<\/a><em>, portal web de estudos sociais e de mercado, indica que gra\u00e7as aos avan\u00e7os tecnol\u00f3gicos, a <\/em><u>minera\u00e7\u00e3o de dados<\/u>\u00a0(<em>data mining)<\/em>, tornou-se uma ferramenta utilizada por muitas organiza\u00e7\u00f5es e grandes empresas, que utilizam, estatisticamente, seus\u00a0<u>bancos de dados<\/u> para descobrir os detalhes que os ajudam a otimizar o marketing. Ou seja, gest\u00e3o dos produtos, faixas de pre\u00e7o, canais de distribui\u00e7\u00e3o e promo\u00e7\u00e3o e\/ou publicidade.<\/p>\n<p>Nesse sentido, as estat\u00edsticas permitem otimizar as estrat\u00e9gias de marketing, reduzindo o risco e fornecendo uma medida real do\u00a0<a href=\"http:\/\/plaen.blogspot.com\/2010\/02\/como-calcular-un-retorno-de-inversion.html\" target=\"_blank\" rel=\"noopener\">retorno sobre investimento<\/a>\u00a0(ROI). Isto \u00e9 importante, pois al\u00e9m de saber o quanto uma empresa deve investir em suas a\u00e7\u00f5es de marketing, tamb\u00e9m \u00e9 necess\u00e1rio medir qual lucratividade ser\u00e1 obtida com essas a\u00e7\u00f5es.<\/p>\n<p><strong>Estat\u00edstica de fornecedores:<\/strong><\/p>\n<p>Al\u00e9m disso, analisar estat\u00edsticas de fornecedores serve para saber quais empresas oferecem os melhores servi\u00e7os em rela\u00e7\u00e3o ao produto ou ao servi\u00e7o oferecido. Ter boas estat\u00edsticas de fornecedores permite saber quais recursos esses fornecedores podem oferecer para atender \u00e0s necessidades da empresa.<\/p>\n<p>Existem diversas solu\u00e7\u00f5es de software de gest\u00e3o utilizadas por empresas como:\u00a0<a href=\"https:\/\/www.sap.com\/spain\/index.html\" target=\"_blank\" rel=\"noopener\">SAP<\/a>,\u00a0<a href=\"http:\/\/openerpspain.com\/descargas\/\" target=\"_blank\" rel=\"noopener\">OpenERP<\/a>,\u00a0<a href=\"https:\/\/www.oracle.com\/lad\/products\/index.html\" target=\"_blank\" rel=\"noopener\">Oracle<\/a>,\u00a0<a href=\"http:\/\/es.infor.com\/\" target=\"_blank\" rel=\"noopener\">Infor<\/a>\u00a0e\u00a0<a href=\"http:\/\/genesys.pegenesys.pe\/\" target=\"_blank\" rel=\"noopener\">Genesys ERP<\/a>\u00a0do Peru. \u00c9 importante saber o que cada software oferece para escolher a melhor aplica\u00e7\u00e3o de acordo com as necessidades da empresa.<\/p>\n<p>Para todos os interessados em incorporar estat\u00edsticas no marketing, o\u00a0<a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener\">Mestrado em Gest\u00e3o Estrat\u00e9gica de Marketing<\/a>, patrocinado pela\u00a0<a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\" rel=\"noopener\">FUNIBER<\/a><u>,<\/u>\u00a0ensina conceitos fundamentais ligados ao sistema de pensamento de a\u00e7\u00e3o e de gest\u00e3o do Marketing no s\u00e9culo XXI, no \u00e2mbito de uma Dire\u00e7\u00e3o Estrat\u00e9gica com abordagem integradora de g\u00eanero nas organiza\u00e7\u00f5es empresariais e nas organiza\u00e7\u00f5es p\u00fablicas.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.esan.edu.pe\/apuntes-empresariales\/2016\/10\/la-estadistica-y-sus-campos-de-aplicacion-en-la-empresa\/\" target=\"_blank\" rel=\"noopener\">La estad\u00edstica y sus campos de aplicaci\u00f3n en la empresa<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utilizar m\u00e9todos estat\u00edsticos nos processos de marketing e de avalia\u00e7\u00e3o de fornecedores, otimiza produtos e servi\u00e7os em empresas, de acordo com especialistas O portal Puro Marketing\u00a0exp\u00f5e Philip Kotler, professor de marketing internacional da\u00a0Universidad de Northwestern, que explica que o marketing est\u00e1 se tornando uma batalha baseada mais nas informa\u00e7\u00f5es que uma empresa possui do que [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[186,1242,1213,422,855,285,408,172,3739,119,3953,248,911,87,671,79,636,641,255,362,1339],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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