{"id":16517,"date":"2018-07-18T12:26:43","date_gmt":"2018-07-18T12:26:43","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=16517"},"modified":"2018-07-16T12:57:14","modified_gmt":"2018-07-16T12:57:14","slug":"funiber-atencao-saude","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2018\/07\/18\/funiber-atencao-saude","title":{"rendered":"Aten\u00e7\u00e3o digital no setor da sa\u00fade"},"content":{"rendered":"<h2>Mais de\u00a070% dos pacientes consulta\u00a0na\u00a0Internet\u00a0para obter informa\u00e7\u00e3o sobre profissionais m\u00e9dicos,<strong>\u00a0<\/strong>cl\u00ednicas, hospitais e tratamentos, segundo a consultora\u00a0<a href=\"http:\/\/www.pewinternet.org\/2009\/10\/27\/trends-in-medical-searches-online-how-e-patients-use-the-internet\/\" target=\"_blank\" rel=\"noopener\">Pew Research Center<\/a><\/h2>\n<p>A moderniza\u00e7\u00e3o digital est\u00e1 transformando o servi\u00e7o ao cliente em diferentes mercados, e v\u00e1rios elementos afetam a experi\u00eancia do cliente. Apesar da aparente complexidade das novas tend\u00eancias, existem muitas maneiras de utilizar as novas tecnologias na experi\u00eancia do cliente, diz o especialista <a href=\"https:\/\/www.linkedin.com\/in\/luis-arturo-baquero-franco-18491627\/\" target=\"_blank\" rel=\"noopener\">Luis Arturo Baquero<\/a>, especialista em Dire\u00e7\u00e3o Estrat\u00e9gica de \u00e1reas comerciais.<!--more--><\/p>\n<p>Arturo Baquero afirma em seu blog, na plataforma <a href=\"http:\/\/latam-es.blog.genesys.com\/\" target=\"_blank\" rel=\"noopener\">Genesys<\/a>, que existem ferramentas interessantes que podem ser utilizadas nas atividades cotidianas, como <em>engagement proactivo<\/em>\u00a0na web, monitoramento dos usu\u00e1rios no ambiente digital e assist\u00eancia ao paciente. \u00c9 poss\u00edvel otimizar a administra\u00e7\u00e3o dos registros e das prescri\u00e7\u00f5es m\u00e9dicas por meio de instrumentos que priorizam e distribuem as tarefas de forma proativa em toda a organiza\u00e7\u00e3o.<\/p>\n<p>Da mesma forma, o portal de marketing direto apresenta diferentes opini\u00f5es de especialistas em marketing sobre a import\u00e2ncia dos meios existentes para melhorar a experi\u00eancia do cliente e a efic\u00e1cia das empresas dedicadas ao setor de sa\u00fade.<\/p>\n<p>Por exemplo,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/elena-de-la-calle-a09a578b\/\" target=\"_blank\" rel=\"noopener\">Elena de la Calle<\/a>, t\u00e9cnica de marketing da <a href=\"https:\/\/www.clinicabaviera.com\/\" target=\"_blank\" rel=\"noopener\">Cl\u00ednica Baviera<\/a>, argumenta que \u201ca Internet \u00e9 muito importante, mas a parte off-line \u00e9 essencial, considerando que a maior ou a menor presen\u00e7a em ambientes off-line tamb\u00e9m depende da for\u00e7a econ\u00f4mica do anunciante\u201d.<\/p>\n<p>Neste sentido, o portal\u00a0<a href=\"https:\/\/bloo.media\/blog\/7-principales-tendencias-de-marketing-sector-salud-2018\/\" target=\"_blank\" rel=\"noopener\">bloo.media<\/a>, especializado em marketing digital, apresenta as seguintes tend\u00eancias na aten\u00e7\u00e3o digital para o atendimento ao cliente no setor da sa\u00fade:<\/p>\n<ol>\n<li><strong>Web design do celular: <\/strong>uma forma segura de atrair potenciais clientes para a cl\u00ednica \u00e9 mediante a otimiza\u00e7\u00e3o do site para visualiza\u00e7\u00e3o em dispositivos m\u00f3veis. A p\u00e1gina e os meios de consulta devem ser vistos e funcionar de forma ideal<strong>.<\/strong><\/li>\n<li><strong>Conte\u00fado de alta qualidade: <\/strong>A\u00e7\u00f5es como compartilhar informa\u00e7\u00f5es relevantes sobre cuidados de sa\u00fade ou contar hist\u00f3rias \u00fanicas e relevantes de pacientes s\u00e3o pr\u00e1ticas valorizadas<strong>.<\/strong><\/li>\n<li><strong>Uso das redes sociais: <\/strong>Os pr\u00f3prios pacientes valorizam a presen\u00e7a de cl\u00ednicas ou profissionais do setor nas redes sociais e a possibilidade de manter um di\u00e1logo com eles<strong>.<\/strong><\/li>\n<li><strong>Marketing automatizado: <\/strong>A mecaniza\u00e7\u00e3o dos processos \u00e9 feita por meio de software que permite a execu\u00e7\u00e3o de a\u00e7\u00f5es de marketing de forma automatizada, reduzindo os custos com pessoal e o tempo gasto<strong>.<\/strong><\/li>\n<li><strong>Big data:\u00a0<\/strong>t\u00e9cnicas Big Data permitem a gera\u00e7\u00e3o de modelos preditivos para antecipar as necessidades de sa\u00fade dos usu\u00e1rios e fornecer aten\u00e7\u00e3o m\u00e9dica mais rigorosa<strong>.<\/strong><\/li>\n<\/ol>\n<p>Para aqueles interessados em quest\u00f5es relacionadas a organiza\u00e7\u00f5es de sa\u00fade, o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-organizacoes-de-saude\" target=\"_blank\" rel=\"noopener\"><u>Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Organiza\u00e7\u00f5es de Sa\u00fade<\/u><\/a>, patrocinado pela <a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\" rel=\"noopener\">FUNIBER<\/a>\u00a0busca oferecer uma prepara\u00e7\u00e3o abrangente que permita aos profissionais tomarem as decis\u00f5es corretas na dire\u00e7\u00e3o, administra\u00e7\u00e3o, avalia\u00e7\u00e3o e no planejamento dos processos necess\u00e1rio para o cumprimento dos objetivos institucionais.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/eventos-y-formacion\/conectar-con-cliente-mejorar-experiencia-dos-grandes-retos-marcas-sector-salud\" target=\"_blank\" rel=\"noopener\">Mejorar la experiencia del cliente y la eficacia en medios, dos grandes retos para las marcas del sector salud<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mais de\u00a070% dos pacientes consulta\u00a0na\u00a0Internet\u00a0para obter informa\u00e7\u00e3o sobre profissionais m\u00e9dicos,\u00a0cl\u00ednicas, hospitais e tratamentos, segundo a consultora\u00a0Pew Research Center A moderniza\u00e7\u00e3o digital est\u00e1 transformando o servi\u00e7o ao cliente em diferentes mercados, e v\u00e1rios elementos afetam a experi\u00eancia do cliente. Apesar da aparente complexidade das novas tend\u00eancias, existem muitas maneiras de utilizar as novas tecnologias na experi\u00eancia [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1610,305,1242,211,1758,228,855,285,408,172,119,248,911,1689,671,641,255,4048,113],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aten\u00e7\u00e3o digital no setor da sa\u00fade<\/title>\n<meta name=\"description\" content=\"Mais de\u00a070% dos pacientes consulta\u00a0na\u00a0Internet\u00a0para obter informa\u00e7\u00e3o sobre profissionais m\u00e9dicos,\u00a0cl\u00ednicas, hospitais e tratamentos, segundo a consultora\u00a0Pew Research Center\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aten\u00e7\u00e3o digital no setor da sa\u00fade\" \/>\n<meta property=\"og:description\" content=\"Mais de\u00a070% dos pacientes consulta\u00a0na\u00a0Internet\u00a0para obter informa\u00e7\u00e3o sobre profissionais m\u00e9dicos,\u00a0cl\u00ednicas, hospitais e tratamentos, segundo a consultora\u00a0Pew Research Center\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2018\/07\/18\/funiber-atencao-saude\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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