{"id":16658,"date":"2018-08-01T12:45:24","date_gmt":"2018-08-01T12:45:24","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=16658"},"modified":"2018-08-01T12:45:24","modified_gmt":"2018-08-01T12:45:24","slug":"funiber-marketing-influencers","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2018\/08\/01\/funiber-marketing-influencers","title":{"rendered":"Marketing de influencers"},"content":{"rendered":"<h2>As figuras dos influencers s\u00e3o utilizadas em consultorias de marketing para as estrat\u00e9gias de vendas e reconhecimento de acordo com especialistas da \u00e1rea<\/h2>\n<p>Um <a href=\"https:\/\/mglobalmarketing.es\/blog\/que-es-un-influencer-y-que-aporta-a-tu-estrategia-de-marketing\/\" target=\"_blank\" rel=\"noopener\">incluencer<\/a> \u00e9 uma pessoa que transmite confian\u00e7a sobre uma tem\u00e1tica espec\u00edfica e pode chegar a gerar intera\u00e7\u00f5es para uma marca com a simples presen\u00e7a nas redes sociais segundo a jornalista <a href=\"https:\/\/www.linkedin.com\/in\/patricia-galiana-966b60112\/\" target=\"_blank\" rel=\"noopener\">Patricia Galiana<\/a>.<!--more--><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">Mark Schaefer<\/a>, especialista e consultor em marketing, afirma em um <a href=\"https:\/\/www.linkedin.com\/pulse\/influencer-marketing-last-mark-schaefer\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B3vOCH0NhSK2NVjxaNdum8Q%3D%3D\" target=\"_blank\" rel=\"noopener\">artigo<\/a> que o marketing de influencers sera uma parte fundamental do marketing mix do futuro. Dois ter\u00e7os do caminho do cliente \u00e9 realizado por meio do boca a boca on-line e pelas pessoas influentes.<\/p>\n<p>Desta forma, <a href=\"https:\/\/www.linkedin.com\/in\/tobydaniels\/\" target=\"_blank\" rel=\"noopener\">Toby Daniels<\/a>, CEO da <a href=\"http:\/\/crowdcentric.net\/\" target=\"_blank\" rel=\"noopener\">Crowdcentric, <\/a>empresa de m\u00eddia, estabelece para o meio <a href=\"https:\/\/www.adweek.com\/\" target=\"_blank\" rel=\"noopener\">Adweek<\/a> as vantagens das colabora\u00e7\u00f5es com influencers. Positivamente, as personalidades digitais funcionam como um nexo de uni\u00e3o entre o marketing e a cultura popular, permite \u00e0s marcas conectarem com os p\u00fablicos de uma forma natural e profunda. &#8220;Neste sentido, as marcas n\u00e3o precisam se preocupar com o &#8220;ponto cego do banner&#8221; ou com a visibilidade&#8221;, explica Daniels.<\/p>\n<p>As consultorias de marketing incluem no desenvolvimento de suas estrat\u00e9gias digitais na\u00a0 cria\u00e7\u00e3o de p\u00e1ginas webs, do marketing de conte\u00fados e no marketing de influ\u00eancia. Tend\u00eancias que cada vez t\u00eam mais for\u00e7a nas redes sociais, como Instagram ou Facebook, e s\u00e3o utilizadas no marketing on-line.<\/p>\n<p>Por exemplo, segundo estimativas da equipe da <a href=\"https:\/\/spotlike.io\/\">Spotlike<\/a> &#8211; <em>Marketplace self-service<\/em> de incluencers do Uruguai, em 2017, o mercado da Am\u00e9rica Latina, no uso de influencers para as marcas, ultrapassou os US$ 140 milh\u00f5es.<\/p>\n<p>Para todos os interessados em Marketing, o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a> patrocinado pela <a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\" rel=\"noopener\">FUNIBER,<\/a> s\u00e3o ensinados os conceitos fundamentais ligados ao sistema de a\u00e7\u00e3o e gest\u00e3o do Marketing no S\u00e9culo XXI, na fundamenta\u00e7\u00e3o de uma Dire\u00e7\u00e3o Estrat\u00e9gica com foco integrado nas organiza\u00e7\u00f5es empresariais e p\u00fablicas.<\/p>\n<p>Fonte: \u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/son-realmente-los-influencers-una-apuesta-segura-para-las-marcas\" target=\"_blank\" rel=\"noopener\">\u00bfSon realmente los influencers una apuesta segura para las marcas?<\/a><\/p>\n<p>Fotos: todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As figuras dos influencers s\u00e3o utilizadas em consultorias de marketing para as estrat\u00e9gias de vendas e reconhecimento de acordo com especialistas da \u00e1rea Um incluencer \u00e9 uma pessoa que transmite confian\u00e7a sobre uma tem\u00e1tica espec\u00edfica e pode chegar a gerar intera\u00e7\u00f5es para uma marca com a simples presen\u00e7a nas redes sociais segundo a jornalista Patricia [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,1930,855,285,408,172,119,4094,4093,4095,1541,87,4097,671,641,255,4096,61],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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