{"id":19122,"date":"2019-04-24T13:05:34","date_gmt":"2019-04-24T13:05:34","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=19122"},"modified":"2019-04-24T13:08:27","modified_gmt":"2019-04-24T13:08:27","slug":"funiber-academias-europa","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/esportes\/2019\/04\/24\/funiber-academias-europa","title":{"rendered":"Cresce mercado de academias na Europa"},"content":{"rendered":"<h2>O segmento \u00e9 impulsionado por novas propostas como academias\u00a0<em>low cost<\/em> ou de luxo, al\u00e9m da fus\u00e3o entre empresas que dinamizam o mercado fitness<\/h2>\n<p>Segundo dados mais recentes do <em><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/de\/Documents\/consumer-business\/European%20Health%20and%20Fitness%20Report_2018_extract.pdf\" target=\"_blank\" rel=\"noopener\">European Health &amp; Fitness Market Report<\/a>, <\/em>elaborado por Deloitte em associa\u00e7\u00e3o com a empresa <a href=\"http:\/\/www.europeactive.eu\/\" target=\"_blank\" rel=\"noopener\">EuropeActive<\/a>, no ano passado, na Europa, o setor de fitness gerou mais de 27 bilh\u00f5es de euros.<!--more--><\/p>\n<p>No estudo, houve um aumento de 4,6% do n\u00famero de centros esportivos em rela\u00e7\u00e3o ao ano anterior, nos 28 pa\u00edses membros da Uni\u00e3o Europeia, e Noruega, R\u00fassia, Su\u00ed\u00e7a, Turquia e Ucr\u00e2nia.<\/p>\n<p>O crescimento segue uma tend\u00eancia de alta, com cada vez mais usu\u00e1rios interessados em frequentar academias. Segundo este mesmo estudo, 7,8% da popula\u00e7\u00e3o s\u00e3o s\u00f3cios de algum centro esportivo. Neste mercado, a Alemanha e o Reino Unido lideram como pa\u00edses com maiores mercados neste setor.<\/p>\n<p>Uma das quest\u00f5es principais que v\u00eam favorecendo o aumento deste mercado \u00e9 o neg\u00f3cio de academias low cost, ou seja, mais econ\u00f4micas para os usu\u00e1rios. Nestes centros, as cotas s\u00e3o mais baixas. Um exemplo \u00e9 a <a href=\"https:\/\/www.basic-fit.com\/\" target=\"_blank\" rel=\"noopener\">academia holandesa Basic-Fit<\/a>, que registrou um aumento de 316 mil novos membros e se transformou no segundo grupo maior de centros esportivos na regi\u00e3o. A empresa faturou em 2018 402 milh\u00f5es de euros, especialmente com a abertura de novos centros.<\/p>\n<p>Outro atrativo \u00e9 o grande dinamismo de investimento no setor, com fus\u00f5es entre empresas e buscando mais parceiros.<\/p>\n<p>Na outra ponta, no entanto, se encontra um tipo de estabelecimento mais luxuoso. Neste caso, as cotas superam os 100 euros mensais. Um exemplo \u00e9 o <a href=\"https:\/\/www.davidlloyd.co.uk\/\" target=\"_blank\" rel=\"noopener\">David Lloyd Leisure<\/a>, empresa brit\u00e2nica que conseguiu superar as outras academias low cost. No ano passado, superou os 545 milh\u00f5es de euros de faturamento, um aumento de 13% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener\">FUNIBER<\/a> patrocina o\u00a0<a href=\"https:\/\/www.funiber.org.br\/mestrado-em-atividade-fisica-treinamento-e-gestao-esportiva\" hreflang=\"pt-br\">Mestrado em Atividade F\u00edsica: Treinamento e Gest\u00e3o Esportiva<\/a>\u00a0para os profissionais interessados\u00a0em se capacitar nos temas relacionados \u00e0 atividade f\u00edsica, ao projeto e planejamento esportivo e \u00e0 gest\u00e3o de centros esportivos.<\/p>\n<p>Fonte:<\/p>\n<p id=\"articulo-titulo\" class=\"articulo-titulo \"><a href=\"https:\/\/elpais.com\/economia\/2019\/04\/03\/actualidad\/1554300238_620112.html\" target=\"_blank\" rel=\"noopener\">Los gimnasios \u2018low cost\u2019 impulsan el crecimiento del sector deportivo<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O segmento \u00e9 impulsionado por novas propostas como academias\u00a0low cost ou de luxo, al\u00e9m da fus\u00e3o entre empresas que dinamizam o mercado fitness Segundo dados mais recentes do European Health &amp; Fitness Market Report, elaborado por Deloitte em associa\u00e7\u00e3o com a empresa EuropeActive, no ano passado, na Europa, o setor de fitness gerou mais de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":19123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[261,152,1242,3779,3935,855,285,408,483,5000,1712,551,1296,87,1664,363,671,63,641,255,126,296],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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