{"id":19228,"date":"2019-04-12T08:22:04","date_gmt":"2019-04-12T08:22:04","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=19228"},"modified":"2019-05-07T08:49:51","modified_gmt":"2019-05-07T08:49:51","slug":"millenials-consultar-on-line-comprar-off-line","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line","title":{"rendered":"MILLENIALS: CONSULTAR ON-LINE, COMPRAR OFF-LINE"},"content":{"rendered":"<p>Apesar de seu status como usu\u00e1rios digitais altamente ativos, uma grande porcentagem dos millennials ainda visitam lojas f\u00edsicas antes de tomar decis\u00f5es de compra. Em muitos outros casos, a aquisi\u00e7\u00e3o de produtos ou servi\u00e7os tamb\u00e9m \u00e9 feita em lojas n\u00e3o virtuais.<\/p>\n<p><!--more--><\/p>\n<p>Um estudo recente realizado pela <a href=\"https:\/\/couponfollow.com\/\" target=\"_blank\" rel=\"noopener\">CouponFollow<\/a> mostra um aumento consider\u00e1vel nas tend\u00eancias das transa\u00e7\u00f5es online. As compras atrav\u00e9s da m\u00eddia digital continuam a subir e estima-se que elas continuar\u00e3o a aumentar nos pr\u00f3ximos anos. Grandes plataformas de e-commerce, como a <a href=\"https:\/\/www.amazon.es\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>, bem como a ascens\u00e3o do <em>ecommerce<\/em> em geral, t\u00eam favorecido o aumento das compras online pela m\u00eddia digital nos \u00faltimos anos. Mais de 39% dos millennials nos Estados Unidos dizem preferir pesquisar e comprar produtos e servi\u00e7os pela Internet.<\/p>\n<p>A verdade \u00e9 que a compra on-line \u00e9 cada vez mais segura e oferece a possibilidade de fazer uma pesquisa comparativa de produtos e pre\u00e7os, uma tend\u00eancia que aumentou com o advento do <a href=\"https:\/\/debitoor.es\/glosario\/definicion-m-commerce\" target=\"_blank\" rel=\"noopener\"><em>mobile comerce<\/em><\/a>. Este fato significa que as estrat\u00e9gias de marketing digital e as marcas D2C (Consumer Direct) est\u00e3o focadas em estabelecer relacionamentos de qualidade com a marca do usu\u00e1rio e que as empresas se unem para estabelecer ambientes de usu\u00e1rio cada vez mais sofisticados.<\/p>\n<p>No entanto, at\u00e9 61% dos consumidores preferem concluir o processo de compra em lojas f\u00edsicas em detrimento dos virtuais. Embora a porcentagem de compradores que compram esteja diminuindo, parece que os usu\u00e1rios ainda preferem um m\u00e9todo de compra mais tradicional.<\/p>\n<p>Nos \u00faltimos anos, houve varia\u00e7\u00f5es em termos de h\u00e1bitos de consumo dos usu\u00e1rios. O n\u00famero de millennials que compram produtos pela internet continua aumentando moderadamente. Compras on-line de usu\u00e1rios que fizeram pesquisas e compara\u00e7\u00f5es em lojas f\u00edsicas tamb\u00e9m foram registradas.<\/p>\n<p>Ap\u00f3s uma pesquisa realizada pela <a href=\"http:\/\/www.roth.com\/\" target=\"_blank\" rel=\"noopener\">Roth Capital Partners<\/a>, concluiu-se que as transa\u00e7\u00f5es que excederam 100 d\u00f3lares eram mais propensas a se tornarem compras off-line. Enquanto 45% dos participantes optam por compras em estabelecimentos f\u00edsicos, embora as consultas sejam feitas on-line, apenas 21% s\u00e3o limitadas a pesquisar e comprar virtualmente.<\/p>\n<p>Para todos os interessados \u200b\u200bem treinamento especializado em gest\u00e3o e inova\u00e7\u00e3o empresarial, a <a href=\"https:\/\/unini.org\/a\/maestrias\/maestria-direccion-estrategica-tecnologias-informacion\" target=\"_blank\" rel=\"noopener\">Universidad Internacional Iberoamericana (UNINI-Porto Rico)<\/a>\u00a0 oferece um <a href=\"https:\/\/unini.org\/a\/maestrias\/maestria-direccion-estrategica-tecnologias-informacion\" target=\"_blank\" rel=\"noopener\">Mestrado em dire\u00e7\u00e3o estrat\u00e9gica com especializa\u00e7\u00e3o em Tecnologia da Informa\u00e7\u00e3o.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Fonte: <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/millennials-compran-online-pero-siguen-visitando-tienda\" target=\"_blank\" rel=\"noopener\">Los millennials compran m\u00e1s online, pero siguen visitando la tienda<\/a><\/p>\n<p>Imagem: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar de seu status como usu\u00e1rios digitais altamente ativos, uma grande porcentagem dos millennials ainda visitam lojas f\u00edsicas antes de tomar decis\u00f5es de compra. Em muitos outros casos, a aquisi\u00e7\u00e3o de produtos ou servi\u00e7os tamb\u00e9m \u00e9 feita em lojas n\u00e3o virtuais.<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MILLENIALS: CONSULTAR ON-LINE, COMPRAR OFF-LINE - FuniBlogs - FUNIBER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MILLENIALS: CONSULTAR ON-LINE, COMPRAR OFF-LINE - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"Apesar de seu status como usu\u00e1rios digitais altamente ativos, uma grande porcentagem dos millennials ainda visitam lojas f\u00edsicas antes de tomar decis\u00f5es de compra. Em muitos outros casos, a aquisi\u00e7\u00e3o de produtos ou servi\u00e7os tamb\u00e9m \u00e9 feita em lojas n\u00e3o virtuais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-12T08:22:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-07T08:49:51+00:00\" \/>\n<meta name=\"author\" content=\"Marypaz Garcia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marypaz Garcia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line\"},\"author\":{\"name\":\"Marypaz Garcia\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/cf31dc4e0db10d875387d5c83baa74ad\"},\"headline\":\"MILLENIALS: CONSULTAR ON-LINE, COMPRAR OFF-LINE\",\"datePublished\":\"2019-04-12T08:22:04+00:00\",\"dateModified\":\"2019-05-07T08:49:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line\"},\"wordCount\":419,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"articleSection\":[\"Gerontologia\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/gerontologia\/2019\/04\/12\/millenials-consultar-on-line-comprar-off-line\",\"name\":\"MILLENIALS: CONSULTAR ON-LINE, COMPRAR OFF-LINE - 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