{"id":21483,"date":"2020-03-02T08:34:12","date_gmt":"2020-03-02T13:34:12","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=21483"},"modified":"2020-02-12T08:43:16","modified_gmt":"2020-02-12T13:43:16","slug":"funiber-marketing-esportivo-2","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/esportes\/2020\/03\/02\/funiber-marketing-esportivo-2","title":{"rendered":"Marketing esportivo deve apostar nas estrat\u00e9gias de valor social"},"content":{"rendered":"<h2>Somente 33% das marcas esportivas s\u00e3o de confian\u00e7a, segundo o grupo de comunica\u00e7\u00e3o <a href=\"https:\/\/www.havas.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Havas<\/a>. Estes dados mostram uma falha nas estrat\u00e9gias da ind\u00fastria esportiva que n\u00e3o pensam no consumidor a longo prazo.<\/h2>\n<p>\u201cA rentabilidade do marketing n\u00e3o tem que ser s\u00f3 desde o ponto de vista econ\u00f4mico, tamb\u00e9m deve ser social, tanto a curto como a longo prazo\u201d, afirmou o especialista em marketing esportivo Carlos Cant\u00f3. Ele acredita que o patroc\u00ednio deve deixar um legado e uma diferencia\u00e7\u00e3o atrav\u00e9s dos produtos.<!--more--><\/p>\n<p>Alguns grande patrocinados s\u00e3o os bancos. Na Espanha, durante a<a href=\"https:\/\/www.youtube.com\/watch?v=E3t8HvyTazM\" target=\"_blank\" rel=\"noopener noreferrer\"> VII Jornada de Marketing Esportivo<\/a>, organizado pela Associa\u00e7\u00e3o de Marketing da Espanha, os respons\u00e1veis das estrat\u00e9gias de marca nos eventos esportivos das empresas banc\u00e1rias contaram como \u00e9 importante impactar de uma maneira positiva na vida das pessoas. Atrav\u00e9s das campanhas de marketing buscam marcar compromisso e estrat\u00e9gias de sentido social.<\/p>\n<p>Um grande aliado \u00e9 o setor sem fins lucrativos que atua neste campo. As funda\u00e7\u00f5es esportivas oferecem possibilidades de alian\u00e7a e atua\u00e7\u00e3o atrav\u00e9s de projetos sociais que podem se integrar nas a\u00e7\u00f5es de responsabilidade social corporativa para o desenvolvimento das marcas.<\/p>\n<p>Por exemplo, patrocinar esportistas em situa\u00e7\u00f5es menos favor\u00e1veis oferecendo oportunidades para que possa desenvolver-se e destacar, \u00e9 uma estrat\u00e9gia que favorece a rela\u00e7\u00e3o da marca com os clientes e a sociedade.<\/p>\n<p>Atualmente, com o acesso \u00e0 informa\u00e7\u00e3o, \u00e9 mais f\u00e1cil para os clientes escolherem as marcas a partir do que sabem e escutam. Trabalhar esta confian\u00e7a atrav\u00e9s do valor social pode ser uma aposta cada vez mais forte para o marketing esportivo.<\/p>\n<p>A <a href=\"https:\/\/www.funiber.org.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina o\u00a0 <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-atividade-fisica-treinamento-e-gestao-esportiva\">Mestrado em Atividade F\u00edsica: Treinamento e Gest\u00e3o Esportiva<\/a> para os profissionais interessados em melhorar a forma\u00e7\u00e3o para a gest\u00e3o de centros esportivos.<\/p>\n<p>Fonte: <a href=\"https:\/\/www.expansion.com\/directivos\/deporte-negocio\/2019\/12\/19\/5dfaab76468aebd26e8b4613.html\" target=\"_blank\" rel=\"noopener noreferrer\">Las empresas potencian el m\u00e1rketing deportivo con valor social<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Somente 33% das marcas esportivas s\u00e3o de confian\u00e7a, segundo o grupo de comunica\u00e7\u00e3o Havas. Estes dados mostram uma falha nas estrat\u00e9gias da ind\u00fastria esportiva que n\u00e3o pensam no consumidor a longo prazo. \u201cA rentabilidade do marketing n\u00e3o tem que ser s\u00f3 desde o ponto de vista econ\u00f4mico, tamb\u00e9m deve ser social, tanto a curto como [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":21484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[152,1242,3301,855,285,408,483,119,3710,248,911,1541,5985,1664,255,5986,113,1422,2940],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing esportivo deve apostar nas estrat\u00e9gias de valor social<\/title>\n<meta name=\"description\" content=\"Somente 33% das marcas esportivas s\u00e3o de confian\u00e7a, segundo o grupo de comunica\u00e7\u00e3o Havas. 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