{"id":21622,"date":"2020-03-09T03:00:34","date_gmt":"2020-03-09T08:00:34","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=21622"},"modified":"2020-03-03T05:08:57","modified_gmt":"2020-03-03T10:08:57","slug":"funiber-vieses-cognitivos","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos","title":{"rendered":"Aspectos cognitivos que influenciam as decis\u00f5es humanas"},"content":{"rendered":"<h2>Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana.<\/h2>\n<p>O termo &#8220;vieses cognitivos&#8221;, definido, primeiramente em <a href=\"http:\/\/stats.org.uk\/statistical-inference\/TverskyKahneman1971.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">1971<\/a>, pelos psic\u00f3logos Daniel Khaneman e Amos Tversky, foi o ponto de partida para o estudo do comportamento do c\u00e9rebro diante da tomada de decis\u00f5es e da irracionalidade.<!--more--><\/p>\n<p>Especificamente, a defini\u00e7\u00e3o do termo refere-se \u00e0 maneira como o c\u00e9rebro analisa em alguns momentos as informa\u00e7\u00f5es que recebe e toma uma decis\u00e3o quase autom\u00e1tica e instintivamente, diz <a href=\"https:\/\/es.linkedin.com\/in\/alejandrop\" target=\"_blank\" rel=\"noopener noreferrer\">Alejandro P\u00e9rez<\/a>, fundador da empresa <a href=\"http:\/\/www.ceolevel.com\" target=\"_blank\" rel=\"noopener noreferrer\">CEOLEVEL<\/a>.<\/p>\n<p>&#8220;O ponto \u00e9 que essa an\u00e1lise quase instant\u00e2nea nem sempre \u00e9 baseada em pensamento racional e l\u00f3gico, mas que nos leva a tomar decis\u00f5es que podem n\u00e3o ser as mais apropriadas&#8221;, acrescenta.<\/p>\n<p>P\u00e9rez detalha alguns dos vieses mais cotidianos mencionados abaixo:<\/p>\n<ul>\n<li>O efeito arrasto: trata-se de tomar uma decis\u00e3o com base no que as pessoas pr\u00f3ximas fazem, no mesmo ambiente, para obter valida\u00e7\u00e3o social.<\/li>\n<li>O vi\u00e9s do presente: \u00e9 a tend\u00eancia do nosso c\u00e9rebro pensar no momento presente e na satisfa\u00e7\u00e3o imediata em oposi\u00e7\u00e3o \u00e0 recompensa futura.<\/li>\n<li>Vi\u00e9s de confirma\u00e7\u00e3o: consiste em procurar informa\u00e7\u00f5es de acordo com nossa maneira de pensar e confirmar essas ideias.<\/li>\n<li>A maldi\u00e7\u00e3o do conhecimento: pressup\u00f5e que outros tenham as mesmas informa\u00e7\u00f5es que n\u00f3s.<\/li>\n<li>Fal\u00e1cia do custo irrecuper\u00e1vel: \u00e9 a perseveran\u00e7a em continuar com um plano, embora n\u00e3o relate benef\u00edcios.<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina in\u00fameros programas universit\u00e1rios destinados a profissionais interessados em expandir sua educa\u00e7\u00e3o e forma\u00e7\u00e3o para realizar um projeto. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-desenho-gestao-e-direcao-de-projetos\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Desenho, Gest\u00e3o e Dire\u00e7\u00e3o de Projetos.<\/a><\/p>\n<p>Fonte: <a href=\"http:\/\/www.ceolevel.com\/conoces-los-sesgos-cognitivos-y-como-afectan-en-la-toma-de-decisiones\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfConoces los sesgos cognitivos y como afectan en la toma de decisiones?<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana. O termo &#8220;vieses cognitivos&#8221;, definido, primeiramente em 1971, pelos psic\u00f3logos Daniel Khaneman e Amos Tversky, foi o ponto de partida para o estudo do comportamento do c\u00e9rebro diante da tomada de decis\u00f5es e da irracionalidade.<\/p>\n","protected":false},"author":27,"featured_media":21623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[192,1242,6024,855,285,408,172,119,248,911,255,6025,6023],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aspectos cognitivos que influenciam as decis\u00f5es humanas<\/title>\n<meta name=\"description\" content=\"Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aspectos cognitivos que influenciam as decis\u00f5es humanas\" \/>\n<meta property=\"og:description\" content=\"Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T08:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-03T10:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2020\/03\/funiblog-pro-vieses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruth Congregado\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruth Congregado\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos\"},\"author\":{\"name\":\"Ruth Congregado\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/d1f71292335f509051d4b7c96f3a388a\"},\"headline\":\"Aspectos cognitivos que influenciam as decis\u00f5es humanas\",\"datePublished\":\"2020-03-09T08:00:34+00:00\",\"dateModified\":\"2020-03-03T10:08:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"An\u00e1lise\",\"Bolsas\",\"decis\u00f5es humanas\",\"Doutorado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Estudos\",\"Funiber\",\"FUNIBER Opini\u00f5es\",\"Opini\u00f5es Funiber\",\"vieses\",\"vieses cognitivos\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos\",\"name\":\"Aspectos cognitivos que influenciam as decis\u00f5es humanas\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2020-03-09T08:00:34+00:00\",\"dateModified\":\"2020-03-03T10:08:57+00:00\",\"description\":\"Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana.\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aspectos cognitivos que influenciam as decis\u00f5es humanas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - FUNIBER\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\",\"name\":\"FuniBlogs - FUNIBER\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"contentUrl\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"width\":1,\"height\":1,\"caption\":\"FuniBlogs - FUNIBER\"},\"image\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/funiber\",\"https:\/\/twitter.com\/FUNIBER\",\"https:\/\/www.instagram.com\/funiber_becas\",\"https:\/\/www.youtube.com\/user\/funiber\",\"https:\/\/www.linkedin.com\/company\/funiber\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/d1f71292335f509051d4b7c96f3a388a\",\"name\":\"Ruth Congregado\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad1938e89a5f73dc96b83b7d1960a1a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad1938e89a5f73dc96b83b7d1960a1a1?s=96&d=mm&r=g\",\"caption\":\"Ruth Congregado\"},\"url\":\"https:\/\/www.funiber.blog\/pt\/author\/ruth-congregado\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aspectos cognitivos que influenciam as decis\u00f5es humanas","description":"Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"pt_BR","og_type":"article","og_title":"Aspectos cognitivos que influenciam as decis\u00f5es humanas","og_description":"Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana.","og_url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos","og_site_name":"FuniBlogs - FUNIBER","article_publisher":"https:\/\/www.facebook.com\/funiber","article_published_time":"2020-03-09T08:00:34+00:00","article_modified_time":"2020-03-03T10:08:57+00:00","og_image":[{"width":587,"height":423,"url":"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2020\/03\/funiblog-pro-vieses.jpg","type":"image\/jpeg"}],"author":"Ruth Congregado","twitter_card":"summary_large_image","twitter_creator":"@FUNIBER","twitter_site":"@FUNIBER","twitter_misc":{"Escrito por":"Ruth Congregado","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos#article","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos"},"author":{"name":"Ruth Congregado","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/d1f71292335f509051d4b7c96f3a388a"},"headline":"Aspectos cognitivos que influenciam as decis\u00f5es humanas","datePublished":"2020-03-09T08:00:34+00:00","dateModified":"2020-03-03T10:08:57+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos"},"wordCount":305,"publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"keywords":["An\u00e1lise","Bolsas","decis\u00f5es humanas","Doutorado","Educa\u00e7\u00e3o","Educa\u00e7\u00e3o a Dist\u00e2ncia","Empresas","Estudos","Funiber","FUNIBER Opini\u00f5es","Opini\u00f5es Funiber","vieses","vieses cognitivos"],"articleSection":["Empresas, Dire\u00e7\u00e3o e RH"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos","url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos","name":"Aspectos cognitivos que influenciam as decis\u00f5es humanas","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/#website"},"datePublished":"2020-03-09T08:00:34+00:00","dateModified":"2020-03-03T10:08:57+00:00","description":"Tomar decis\u00f5es \u00e9 um aspecto inerente \u00e0 condi\u00e7\u00e3o humana.","breadcrumb":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/03\/09\/funiber-vieses-cognitivos#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blogs.funiber.org\/pt"},{"@type":"ListItem","position":2,"name":"Aspectos cognitivos que influenciam as decis\u00f5es humanas"}]},{"@type":"WebSite","@id":"https:\/\/blogs.funiber.org\/pt\/#website","url":"https:\/\/blogs.funiber.org\/pt\/","name":"FuniBlogs - FUNIBER","description":"","publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blogs.funiber.org\/pt\/#organization","name":"FuniBlogs - FUNIBER","url":"https:\/\/blogs.funiber.org\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","contentUrl":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","width":1,"height":1,"caption":"FuniBlogs - FUNIBER"},"image":{"@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/funiber","https:\/\/twitter.com\/FUNIBER","https:\/\/www.instagram.com\/funiber_becas","https:\/\/www.youtube.com\/user\/funiber","https:\/\/www.linkedin.com\/company\/funiber"]},{"@type":"Person","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/d1f71292335f509051d4b7c96f3a388a","name":"Ruth Congregado","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad1938e89a5f73dc96b83b7d1960a1a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad1938e89a5f73dc96b83b7d1960a1a1?s=96&d=mm&r=g","caption":"Ruth Congregado"},"url":"https:\/\/www.funiber.blog\/pt\/author\/ruth-congregado"}]}},"jetpack_featured_media_url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2020\/03\/funiblog-pro-vieses.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7ee1t-5CK","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/21622"}],"collection":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/comments?post=21622"}],"version-history":[{"count":1,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/21622\/revisions"}],"predecessor-version":[{"id":21624,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/21622\/revisions\/21624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media\/21623"}],"wp:attachment":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media?parent=21622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/categories?post=21622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/tags?post=21622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}