{"id":21784,"date":"2020-04-01T09:42:25","date_gmt":"2020-04-01T14:42:25","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=21784"},"modified":"2020-04-01T09:42:25","modified_gmt":"2020-04-01T14:42:25","slug":"funiber-marketing-confianca","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/04\/01\/funiber-marketing-confianca","title":{"rendered":"Como executar o marketing de confian\u00e7a nas empresas?"},"content":{"rendered":"<h2><strong>A especialista em marketing de confian\u00e7a e ex-aluna com bolsa pela FUNIBER, Nivea Heluey, detalha as principais caracter\u00edsticas desse termo de relev\u00e2ncia no mundo dos neg\u00f3cios.<\/strong><\/h2>\n<p>A doutoranda em Comunica\u00e7\u00e3o Estrat\u00e9gica, <a href=\"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2019\/09\/22\/funiber-marketing-influencer\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a> e Rela\u00e7\u00f5es P\u00fablicas, Nivea Heluey, ex-aluna, bolsista pela FUNIBER, explica o motivo das empresas comprometidas com o fen\u00f4meno do marketing de confian\u00e7a.<!--more--><\/p>\n<p>Segundo Heluey, o marketing confi\u00e1vel \u00e9 &#8220;uma estrat\u00e9gia, uma base b\u00e1sica para todas as campanhas de marketing&#8221;. A confian\u00e7a \u00e9, para esse profissional, a base fundamental do sucesso de uma estrat\u00e9gia de marketing e acrescenta que ele n\u00e3o acredita &#8220;que exista qualquer tipo de campanha que n\u00e3o estabele\u00e7a confian\u00e7a e que seja bem-sucedida&#8221;.<\/p>\n<p>A grande quantidade de fontes de informa\u00e7\u00e3o altera a vis\u00e3o do consumidor, que \u00e9 &#8220;mais atento, mais exigente e quer muito mais&#8221;, diz Heluey.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Yzsing07fvc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Construir esse ambiente de confian\u00e7a \u00e9 a chave para o sucesso da empresa: \u201cSe a confian\u00e7a for estabelecida corretamente, o consumidor comprar\u00e1, multiplicar\u00e1 seu conceito e compartilhar\u00e1 suas experi\u00eancias com outras pessoas, al\u00e9m de trazer o que \u00e9 mais importante, a reputa\u00e7\u00e3o da empresa. &#8221;<\/p>\n<p>A transpar\u00eancia, no momento de not\u00edcias falsas e informa\u00e7\u00f5es excessivas, \u00e9 um dos fatores fundamentais nessa reputa\u00e7\u00e3o. A era da incerteza, ligada \u00e0 desconfian\u00e7a dos cidad\u00e3os em rela\u00e7\u00e3o aos governos, Heluey enfatiza, influencia os consumidores, que &#8220;atribuem grande parte da responsabilidade \u00e0s marcas para realmente trazer algum tipo de transforma\u00e7\u00e3o social&#8221;.<\/p>\n<p>Outros fatores que influenciam o marketing de confian\u00e7a seriam relev\u00e2ncia (personaliza\u00e7\u00e3o da experi\u00eancia) e confiabilidade (cumprimento das expectativas).<\/p>\n<p>Todos os profissionais que desejam expandir seus conhecimentos no campo do marketing para obter maior reputa\u00e7\u00e3o e confian\u00e7a no relacionamento entre empresas e clientes, encontrar\u00e3o v\u00e1rios programas universit\u00e1rios patrocinados pela <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> para esse fim. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org\/maestria-en-direccion-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A especialista em marketing de confian\u00e7a e ex-aluna com bolsa pela FUNIBER, Nivea Heluey, detalha as principais caracter\u00edsticas desse termo de relev\u00e2ncia no mundo dos neg\u00f3cios. A doutoranda em Comunica\u00e7\u00e3o Estrat\u00e9gica, Marketing e Rela\u00e7\u00f5es P\u00fablicas, Nivea Heluey, ex-aluna, bolsista pela FUNIBER, explica o motivo das empresas comprometidas com o fen\u00f4meno do marketing de confian\u00e7a.<\/p>\n","protected":false},"author":10,"featured_media":21785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,855,285,408,172,119,248,911,87,671,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como executar o marketing de confian\u00e7a nas empresas?<\/title>\n<meta name=\"description\" content=\"A especialista em marketing de confian\u00e7a e ex-aluna com bolsa pela FUNIBER, Nivea Heluey, detalha as principais caracter\u00edsticas desse termo de relev\u00e2ncia no mundo dos neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como executar o marketing de confian\u00e7a nas empresas?\" \/>\n<meta property=\"og:description\" content=\"A especialista em marketing de confian\u00e7a e ex-aluna com bolsa pela FUNIBER, Nivea Heluey, detalha as principais caracter\u00edsticas desse termo de relev\u00e2ncia no mundo dos neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/04\/01\/funiber-marketing-confianca\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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