{"id":22176,"date":"2020-05-23T17:28:45","date_gmt":"2020-05-23T22:28:45","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=22176"},"modified":"2020-05-23T17:28:45","modified_gmt":"2020-05-23T22:28:45","slug":"funiber-tendencias-consumo","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/05\/23\/funiber-tendencias-consumo","title":{"rendered":"Quatro\u00a0tend\u00eancias de consumo\u00a0causadas pela\u00a0crise da sa\u00fade"},"content":{"rendered":"<h2><span lang=\"PT-BR\">A ansiedade resultante da falta de controle e confian\u00e7a, o aumento das vendas on-line, o incremento da precau\u00e7\u00e3o e a perda da inoc\u00eancia s\u00e3o quatro grandes mudan\u00e7as que v\u00e3o\u00a0prejudicar o consumo.<\/span><b><\/b><\/h2>\n<p><span lang=\"ES\"><span lang=\"PT-BR\">Gerard Costa<\/span><\/span><span lang=\"PT-BR\">, especialista em Dire\u00e7\u00e3o de Marketing, detalha\u00a0no site da\u00a0<\/span><span lang=\"ES\"><span lang=\"PT-BR\">Cepymenews<\/span><\/span><span lang=\"PT-BR\">\u00a0como a crise da sa\u00fade mudou as\u00a0<\/span><span lang=\"ES\"><span lang=\"PT-BR\">rotinas de consumo<\/span><\/span><span lang=\"PT-BR\">\u00a0e continuar\u00e1 a faz\u00ea-lo no futuro.<\/span><!--more--><\/p>\n<p><span lang=\"PT-BR\">A ansiedade gerada pela falta de controle e confian\u00e7a \u00e9 um dos tra\u00e7os ligados ao consumidor nessa fase de confinamento.\u00a0O professor descreve esse perfil como &#8220;superprotetor&#8221; e acrescenta que &#8220;a coisa mais importante em sua vida ser\u00e1 o que acabou de acontecer e marcar\u00e1 tudo o que voc\u00ea faz a\u00a0partir de agora&#8221;.<\/span><\/p>\n<p><span lang=\"PT-BR\">Outro aspecto que est\u00e1\u00a0prestes\u00a0a mudar no futuro e que, ap\u00f3s o per\u00edodo de confinamento, provavelmente \u00e9 o que ocorrer\u00e1, \u00e9 o aumento das compras on-line.\u00a0&#8220;Cada vez mais os consumidores se perguntam por que ir para as lojas f\u00edsicas e n\u00e3o comprar on-line, e muitos adultos de 36 anos de idade ou residentes de cidades de popula\u00e7\u00e3o mediana m\u00e9dio perguntar\u00e3o a mesma coisa.&#8221;<\/span><\/p>\n<p><span lang=\"PT-BR\">Entorno de servi\u00e7os on-line j\u00e1 surgiram iniciativas que restringem o contato entre as pessoas, como no\u00a0caso da <i>shop streaming\u00a0<\/i>(loja de compras simuladas),\u00a0o\u00a0<i>home delivery <\/i>(entrega a domic\u00edlio) ou mesmo o\u00a0<i>dark kitchen<\/i>(cozinhas industriais).<\/span><\/p>\n<p><span lang=\"PT-BR\">&#8220;Em paralelo, as lojas f\u00edsicas que ir\u00e3o se manter, buscar\u00e3o ter espa\u00e7os saud\u00e1veis, ser\u00e3o lojas de <i>clean air\u00a0<\/i>(ar limpo)&#8221;, disse Costa.<\/span><\/p>\n<p><span lang=\"PT-BR\">Uma terceira tend\u00eancia enfatiza a crescente cautela de alguns clientes, que confiar\u00e3o apenas em determinadas marcas, naquelas que lhes oferecem maior seguran\u00e7a.\u00a0O cliente deve sentir que est\u00e1 no controle do que compra e as empresas devem responder a essa necessidade\u00a0e &#8220;estar presentes na m\u00eddia de massa, lembrando o que o consumidor experimentou e se posicionando como seu maior apoio&#8221;.<\/span><\/p>\n<p><span lang=\"PT-BR\">Por fim, Costa alerta que a \u00faltima tend\u00eancia, a perda de inoc\u00eancia,\u00a0ser\u00e1 uma das mais graves e levar\u00e1 a uma grande desigualdade social.\u00a0Para fazer isso, as empresas devem descobrir qual segmento se dirigir.<\/span><\/p>\n<p><span lang=\"PT-BR\">\u201cA partir de agora, 45% da popula\u00e7\u00e3o estar\u00e1 muito vulner\u00e1vel, eles v\u00e3o parar de consumir e de pagar alugu\u00e9is;\u00a0outros 35% ser\u00e3o otimistas, sendo poss\u00edvel incentivar a compra com diferentes propostas;\u00a010%, os mais jovens, viver\u00e3o atualizados, e apenas outros 10% ser\u00e3o aqueles que permanecer\u00e3o &#8216;confort\u00e1veis&#8217;, como fizeram at\u00e9 agora\u201d, conclui Costa.<\/span><\/p>\n<p><span lang=\"ES\"><span lang=\"PT-BR\">A FUNIBER<\/span><\/span><span lang=\"PT-BR\">\u00a0patrocina uma ampla variedade de programas\u00a0<\/span><span lang=\"PT-BR\">universit\u00e1rios,\u00a0focados em oferecer aos profissionais informa\u00e7\u00f5es completas e atualizadas sobre os diferentes campos e perspectivas do mundo dos neg\u00f3cios.\u00a0Um dos cursos oferecidos \u00e9 o\u00a0<\/span><span lang=\"ES\"><span lang=\"PT-BR\">Mestrado em Gest\u00e3o Estrat\u00e9gica de Marketing<\/span><\/span><span lang=\"PT-BR\">.<\/span><\/p>\n<p><span lang=\"ES-AR\">Fonte:\u00a0<\/span><span lang=\"ES\"><a href=\"https:\/\/cepymenews.es\/consumidor-necesita-recuperar-control-solo-confiara-aquellas-marcas-seguridad\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cEl consumidor necesita recuperar el control, solo confiar\u00e1 en aquellas marcas que le den seguridad\u201d<\/a><\/span><\/p>\n<p><span lang=\"PT-BR\">Foto: Todos os direitos reservados.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ansiedade resultante da falta de controle e confian\u00e7a, o aumento das vendas on-line, o incremento da precau\u00e7\u00e3o e a perda da inoc\u00eancia s\u00e3o quatro grandes mudan\u00e7as que v\u00e3o\u00a0prejudicar o consumo. Gerard Costa, especialista em Dire\u00e7\u00e3o de Marketing, detalha\u00a0no site da\u00a0Cepymenews\u00a0como a crise da sa\u00fade mudou as\u00a0rotinas de consumo\u00a0e continuar\u00e1 a faz\u00ea-lo no futuro.<\/p>\n","protected":false},"author":10,"featured_media":22177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[4826,1242,422,873,571,855,222,285,408,119,248,911,671,691,255,113,111,1907],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quatro\u00a0tend\u00eancias de consumo\u00a0causadas pela\u00a0crise da sa\u00fade<\/title>\n<meta name=\"description\" content=\"A ansiedade resultante da falta de controle e confian\u00e7a, o aumento das vendas on-line, o incremento da precau\u00e7\u00e3o e a perda da inoc\u00eancia s\u00e3o quatro grandes mudan\u00e7as que v\u00e3o\u00a0prejudicar o consumo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/05\/23\/funiber-tendencias-consumo\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quatro\u00a0tend\u00eancias de consumo\u00a0causadas pela\u00a0crise da sa\u00fade\" \/>\n<meta property=\"og:description\" content=\"A ansiedade resultante da falta de controle e confian\u00e7a, o aumento das vendas on-line, o incremento da precau\u00e7\u00e3o e a perda da inoc\u00eancia s\u00e3o quatro grandes mudan\u00e7as que v\u00e3o\u00a0prejudicar o consumo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/05\/23\/funiber-tendencias-consumo\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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