{"id":22548,"date":"2020-07-16T18:09:55","date_gmt":"2020-07-16T23:09:55","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=22548"},"modified":"2020-07-16T18:09:55","modified_gmt":"2020-07-16T23:09:55","slug":"funiber-eventos-formatos","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos","title":{"rendered":"Novos formatos de eventos"},"content":{"rendered":"<h2><strong>Centenas de eventos f\u00edsicos foram cancelados nos \u00faltimos meses devido \u00e0 crise sanit\u00e1ria<\/strong><strong>.<\/strong><\/h2>\n<p>Em fevereiro o <a href=\"https:\/\/www.elperiodico.com\/es\/mobile-world-congress\/20200212\/mobile-world-congress-barcelona-cancelado-coronavirus-7845579\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile World Congress<\/a>, que acontece anualmente em Barcelona (Espanha), foi cancelado devido \u00e0s crescentes not\u00edcias da propaga\u00e7\u00e3o do coronav\u00edrus na China.<!--more--><\/p>\n<p>Posteriormente, e diante do aumento do n\u00famero de cont\u00e1gios na Espanha, v\u00e1rios eventos foram cancelados. Alguns o fizeram definitivamente, enquanto outros optaram por se adaptar \u00e0 nova realidade com o isolamento decretado \u00e0 popula\u00e7\u00e3o.<\/p>\n<p>Essas informa\u00e7\u00f5es foram reunidas por um estudo realizado com especialistas em eventos pela Professional Convention Management Association (PCMA). Sete em cada dez profissionais decidiram transferir, parcial ou totalmente, seu evento presencial para o mundo on-line, uma tend\u00eancia que, segundo os profissionais, continuar\u00e1 ap\u00f3s o fim da pandemia.<\/p>\n<p>Algumas das plataformas usadas para hospedar eventos foram o YouTube, Microsoft Teams ou Zoom. Clara Ram\u00edrez, Awards &amp; Events Director na consultoria SCOPEN, indicou em comunicado da empresa que o progresso nesse campo se multiplicou e que suas vantagens foram potencializadas.<\/p>\n<p>\u201cEssa situa\u00e7\u00e3o nos levou ao teletrabalho e a usar essas ferramentas que est\u00e3o conosco h\u00e1 muito tempo. Estamos percebendo suas vantagens, como o aumento da produtividade ao realizar qualquer encontro ou reuni\u00e3o. Aspectos importantes, como facilidade de conex\u00e3o, economia de tempo dos deslocamentos e economia de custos de produ\u00e7\u00e3o, al\u00e9m da possibilidade de usar ferramentas tecnol\u00f3gicas inovadoras, s\u00e3o, sem d\u00favida, aspectos muito positivos e representam uma oportunidade para esse tipo de eventos\u201d, destaca.<\/p>\n<p>A consultoria SCOPEN indica que optar\u00e1 por um formato h\u00edbrido, com p\u00fablico presencial e virtual, e tranquiliza profissionais que temem que o evento virtual substitua o formato tradicional.<\/p>\n<p>Todos os profissionais que desejam ampliar sua experi\u00eancia em qualquer ramo relacionado ao mundo dos neg\u00f3cios podem faz\u00ea-lo por meio de programas universit\u00e1rios patrocinados pela <a href=\"https:\/\/www.funiber.org\/\">FUNIBER<\/a>. Um dos cursos ofertados \u00e9 o <a href=\"https:\/\/www.funiber.org\/maestria-en-direccion-estrategica-de-marketing\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a>.<\/p>\n<p>Fontes: <a href=\"https:\/\/scopen.com\/sites\/default\/files\/press\/np_eventos_con_el_covid_v3_cr.pdf\">Los eventos tradicionales se transforman en virtuales: 7 de cada 10 han decidido dar el salto a digital<\/a>.<\/p>\n<p><a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/digital\/la-nueva-realidad-de-los-eventos-hacia-un-formato-hibrido-que-abraza-la-tecnologia\">La nueva realidad de los eventos: hacia un formato h\u00edbrido que abraza la tecnolog\u00eda<\/a>.<\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centenas de eventos f\u00edsicos foram cancelados nos \u00faltimos meses devido \u00e0 crise sanit\u00e1ria. Em fevereiro o Mobile World Congress, que acontece anualmente em Barcelona (Espanha), foi cancelado devido \u00e0s crescentes not\u00edcias da propaga\u00e7\u00e3o do coronav\u00edrus na China.<\/p>\n","protected":false},"author":10,"featured_media":22551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,6036,3938,6246,855,285,408,172,1587,119,1167,6354,248,671,6355,255,6035,2528,113,26],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novos formatos de eventos<\/title>\n<meta name=\"description\" content=\"Centenas de eventos f\u00edsicos foram cancelados nos \u00faltimos meses devido \u00e0 crise sanit\u00e1ria.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novos formatos de eventos\" \/>\n<meta property=\"og:description\" content=\"Centenas de eventos f\u00edsicos foram cancelados nos \u00faltimos meses devido \u00e0 crise sanit\u00e1ria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T23:09:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2020\/07\/funiber-eventos-formatos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"848\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"Novos formatos de eventos\",\"datePublished\":\"2020-07-16T23:09:55+00:00\",\"dateModified\":\"2020-07-16T23:09:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Bolsas\",\"confinamento\",\"cont\u00e1gio\",\"distanciamento f\u00edsico\",\"Doutorado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"encontros\",\"Estudos\",\"Eventos\",\"formatos\",\"Funiber\",\"mestrado\",\"novos formatos\",\"Opini\u00f5es Funiber\",\"pandemia\",\"realidade\",\"Sa\u00fade\",\"tecnologia\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos\",\"name\":\"Novos formatos de eventos\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2020-07-16T23:09:55+00:00\",\"dateModified\":\"2020-07-16T23:09:55+00:00\",\"description\":\"Centenas de eventos f\u00edsicos foram cancelados nos \u00faltimos meses devido \u00e0 crise sanit\u00e1ria.\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/16\/funiber-eventos-formatos#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novos formatos de eventos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - 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