{"id":22648,"date":"2020-07-31T08:01:53","date_gmt":"2020-07-31T13:01:53","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=22648"},"modified":"2020-07-31T08:01:53","modified_gmt":"2020-07-31T13:01:53","slug":"funiber-marketing-conteudo","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/07\/31\/funiber-marketing-conteudo","title":{"rendered":"Problemas frequentes no marketing de conte\u00fado"},"content":{"rendered":"<h2><strong>O marketing de conte\u00fado engloba uma s\u00e9rie de estrat\u00e9gias que buscam melhorar a visibilidade da empresa, entre outros objetivos. <\/strong><\/h2>\n<p>Uma p<strong>esquisa<\/strong> realizada pela empresa estadunidense Adobe lista as principais desvantagens que existem atualmente na aplica\u00e7\u00e3o de t\u00e9cnicas de marketing de conte\u00fado.<!--more--><\/p>\n<p><strong>As \u00a0janelas emergentes, os alertas e os <em>cookies<\/em><\/strong> s\u00e3o alguns dos problemas que as empresas enfrentam na capta\u00e7\u00e3o de consumidores.<\/p>\n<p>\u201cOs <strong>e-mails de spam<\/strong> s\u00e3o um outro grande problema do marketing de conte\u00fado, recebendo 37% das indica\u00e7\u00f5es. A boa not\u00edcia \u00e9 que \u00e9 cada vez mais dif\u00edcil para os spammers chegarem \u00e0s caixas de entrada das pessoas\u201d, destaca o site <a href=\"https:\/\/www.merca20.com\" target=\"_blank\" rel=\"noopener noreferrer\">Merca 2.0<\/a>.<\/p>\n<p>Al\u00e9m dos problemas mencionados, o<strong> tempo de carregamento do site<\/strong> \u00e9 outro aspecto que pode gerar frustra\u00e7\u00e3o entre os internautas: &#8220;devemos lembrar que as pessoas n\u00e3o est\u00e3o dispostas a esperar tanto tempo para que uma p\u00e1gina que leva mais de 3 segundos possa acionar a taxa de rejei\u00e7\u00e3o de um site\u201d.<\/p>\n<p><strong>A apari\u00e7\u00e3o de ofertas que j\u00e1 n\u00e3o existem, websites que n\u00e3o permitem que o usu\u00e1rio volte ao ponto em que parou ou \u00e1udio que toca automaticamente <\/strong>s\u00e3o outras circunst\u00e2ncias que podem levar o usu\u00e1rio a abandonar o website.<\/p>\n<p>A import\u00e2ncia do <a href=\"https:\/\/www.funiber.blog\/pt\/formacao-professores\/2019\/07\/30\/funiber-storytelling-educacao\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado<\/a> nas estrat\u00e9gias de marketing j\u00e1 foi considerada por Bill Gates em 1996. &#8220;O conte\u00fado \u00e9 o rei&#8221; \u00e9 a frase que o cofundador da Microsoft popularizou em um artigo publicado naquele ano.<\/p>\n<p>Todos os profissionais que desejam ampliar sua experi\u00eancia na \u00e1rea de marketing poder\u00e3o alcan\u00e7ar seu objetivo por meio de programas universit\u00e1rios patrocinados pela <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a>. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a>.<\/p>\n<p>Fontes: <a href=\"https:\/\/www.merca20.com\/los-aspectos-mas-frustrantes-del-content-marketing-para-los-consumidores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Los aspectos m\u00e1s frustrantes del content marketing para los consumidores<\/a>.<\/p>\n<p><a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9#:~:text=Ever%20wondered%20where%20the%20phrase,as%20it%20was%20in%20broadcasting.\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cContent is King\u201d\u2014 Essay by Bill Gates 1996<\/a>.<\/p>\n<p>Estudo: <a href=\"https:\/\/www.slideshare.net\/adobe\/adobe-personalization-2020-survey-of-consumers-and-marketers\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Personalization 2020 Survey\u200b of Consumers and Marketers<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O marketing de conte\u00fado engloba uma s\u00e9rie de estrat\u00e9gias que buscam melhorar a visibilidade da empresa, entre outros objetivos. Uma pesquisa realizada pela empresa estadunidense Adobe lista as principais desvantagens que existem atualmente na aplica\u00e7\u00e3o de t\u00e9cnicas de marketing de conte\u00fado.<\/p>\n","protected":false},"author":10,"featured_media":22649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,1930,345,855,285,408,272,119,248,911,4303,87,671,641,255,26],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Problemas frequentes no marketing de conte\u00fado<\/title>\n<meta name=\"description\" content=\"O marketing de conte\u00fado engloba uma s\u00e9rie de estrat\u00e9gias que buscam melhorar a visibilidade da empresa, entre outros objetivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/31\/funiber-marketing-conteudo\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Problemas frequentes no marketing de conte\u00fado\" \/>\n<meta property=\"og:description\" content=\"O marketing de conte\u00fado engloba uma s\u00e9rie de estrat\u00e9gias que buscam melhorar a visibilidade da empresa, entre outros objetivos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/07\/31\/funiber-marketing-conteudo\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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