{"id":22704,"date":"2020-08-07T08:58:22","date_gmt":"2020-08-07T13:58:22","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=22704"},"modified":"2020-08-07T08:58:22","modified_gmt":"2020-08-07T13:58:22","slug":"funiber-digitalizacao-empresas","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas","title":{"rendered":"A crescente digitaliza\u00e7\u00e3o das empresas"},"content":{"rendered":"<h2><strong>A digitaliza\u00e7\u00e3o das empresas acelerou devido ao per\u00edodo de confinamento causado pela crise sanit\u00e1ria. <\/strong><\/h2>\n<p>Todos os setores modificaram suas din\u00e2micas de trabalho devido ao coronav\u00edrus. A <a href=\"https:\/\/www.funiber.blog\/pt\/arquitetura-e-desenho\/2020\/04\/17\/funiber-projetos-digital\" target=\"_blank\" rel=\"noopener noreferrer\">digitaliza\u00e7\u00e3o<\/a> de processos \u00e9 uma realidade no campo do marketing.<!--more--><\/p>\n<p>A ag\u00eancia de marketing tecnol\u00f3gico <a href=\"https:\/\/crowdland.ad\" target=\"_blank\" rel=\"noopener noreferrer\">Crowland<\/a> publicou um estudo baseado em 100 enquetes realizadas com profissionais de gest\u00e3o e respons\u00e1veis por neg\u00f3cios pertencentes a ag\u00eancias criativas e\/ou digitais.<\/p>\n<p>\u201cO objetivo desse estudo \u00e9 estimar que tipo de projetos digitais lan\u00e7aremos nos pr\u00f3ximos meses, bem como definir as chaves que marcam o dia a dia dos projetos digitais, a fim de extrair aprendizagem para a gest\u00e3o destes\u201d, indica a companhia.<\/p>\n<p>O estudo destaca o papel que a crise sanit\u00e1ria teve como \u201cimpulsionadora da transforma\u00e7\u00e3o digital das empresas\u201d.<\/p>\n<p>\u201cEmbora mais de 75% dos entrevistados estejam satisfeitos com os resultados de seus projetos digitais, \u00e9 importante destacar que 24% declaram que h\u00e1 muito esfor\u00e7o envolvido nos resultados obtidos\u201d, assinala o estudo.<\/p>\n<p>Um mau planejamento \u00e9 um dos problemas que dificultaram o processo. Aproximadamente 60% dos entrevistados dedicaram mais horas do que o esperado para alcan\u00e7ar os objetivos. Esse tipo de inconveniente faz com que um pouco mais de 40% dos entrevistados classifiquem sua experi\u00eancia como \u201cregular\u201d.<\/p>\n<p>\u201cO confinamento est\u00e1 fazendo com que marcas, PMEs e empresas gerem novos modelos de neg\u00f3cios eminentemente digitais. Por esse motivo, plataformas da web e principalmente E-commerce ser\u00e3o os projetos mais populares nos pr\u00f3ximos meses. As a\u00e7\u00f5es nas redes sociais tamb\u00e9m ser\u00e3o predominantes, pois permitem a comunica\u00e7\u00e3o com nossos clientes. Al\u00e9m disso, o alto consumo de entretenimento on-line nesses meses fez com que a gera\u00e7\u00e3o de conte\u00fado fosse uma estrat\u00e9gia exigida para atingir nossos consumidores\u201d, conclui o relat\u00f3rio.<\/p>\n<p>Todos os profissionais que desejam ampliar sua experi\u00eancia na \u00e1rea empresarial e descobrir novas maneiras de aprimorar seus neg\u00f3cios poder\u00e3o alcan\u00e7ar seus objetivos por meio dos programas universit\u00e1rios patrocinados pela <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a>. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-administracao-e-direcao-de-empresas-mba\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Administra\u00e7\u00e3o e Dire\u00e7\u00e3o de Empresas (MBA)<\/a>.<\/p>\n<p>Fonte: <a href=\"https:\/\/www.muypymes.com\/2020\/06\/12\/proyectos-marketing-proximos-meses-digitales\" target=\"_blank\" rel=\"noopener noreferrer\">El 80% de los proyectos de marketing de los pr\u00f3ximos meses ser\u00e1n eminentemente digitales<\/a>.<\/p>\n<p>Estudo: <a href=\"https:\/\/crowdland.ad\/wp-content\/uploads\/2020\/06\/Estudio-Crowdland-Post-Covid-19_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Living Crowland. Estudio Post COVID-19 | Proyectos Digitales<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A digitaliza\u00e7\u00e3o das empresas acelerou devido ao per\u00edodo de confinamento causado pela crise sanit\u00e1ria. Todos os setores modificaram suas din\u00e2micas de trabalho devido ao coronav\u00edrus. A digitaliza\u00e7\u00e3o de processos \u00e9 uma realidade no campo do marketing.<\/p>\n","protected":false},"author":10,"featured_media":22705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,6033,1010,855,285,408,172,119,504,248,911,1217,671,641,255,112],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A crescente digitaliza\u00e7\u00e3o das empresas<\/title>\n<meta name=\"description\" content=\"A digitaliza\u00e7\u00e3o das empresas acelerou devido ao per\u00edodo de confinamento causado pela crise sanit\u00e1ria.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A crescente digitaliza\u00e7\u00e3o das empresas\" \/>\n<meta property=\"og:description\" content=\"A digitaliza\u00e7\u00e3o das empresas acelerou devido ao per\u00edodo de confinamento causado pela crise sanit\u00e1ria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T13:58:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2020\/08\/funiber-empresas-digitalizacao.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"A crescente digitaliza\u00e7\u00e3o das empresas\",\"datePublished\":\"2020-08-07T13:58:22+00:00\",\"dateModified\":\"2020-08-07T13:58:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Bolsas\",\"Covid-19\",\"Digitaliza\u00e7\u00e3o\",\"Doutorado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Estudos\",\"Forma\u00e7\u00e3o\",\"Funiber\",\"FUNIBER Opini\u00f5es\",\"MBA\",\"mestrado\",\"Opini\u00e3o FUNIBER\",\"Opini\u00f5es Funiber\",\"Projetos\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas\",\"name\":\"A crescente digitaliza\u00e7\u00e3o das empresas\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2020-08-07T13:58:22+00:00\",\"dateModified\":\"2020-08-07T13:58:22+00:00\",\"description\":\"A digitaliza\u00e7\u00e3o das empresas acelerou devido ao per\u00edodo de confinamento causado pela crise sanit\u00e1ria.\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/07\/funiber-digitalizacao-empresas#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A crescente digitaliza\u00e7\u00e3o das empresas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - 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