{"id":22804,"date":"2020-08-21T05:18:32","date_gmt":"2020-08-21T10:18:32","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=22804"},"modified":"2020-08-21T05:18:32","modified_gmt":"2020-08-21T10:18:32","slug":"funiber-digitalizacao-turismo","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/08\/21\/funiber-digitalizacao-turismo","title":{"rendered":"A necess\u00e1ria digitaliza\u00e7\u00e3o no setor do turismo"},"content":{"rendered":"<h2><strong>As empresas de turismo come\u00e7am seu retorno \u00e0 normalidade, em meio \u00e0 incerteza sobre os surtos de coronav\u00edrus em v\u00e1rios pa\u00edses.\u00a0 <\/strong><\/h2>\n<p>O setor de turismo \u00e9 uma das maiores v\u00edtimas da pandemia de coronav\u00edrus. Com a abertura das fronteiras, muitas empresas tur\u00edsticas come\u00e7am a vislumbrar o caminho para sair da crise.<!--more--><\/p>\n<p>O site <a href=\"https:\/\/cepymenews.es\" target=\"_blank\" rel=\"noopener noreferrer\">Cepymenews<\/a> oferece tr\u00eas dicas para pequenas empresas desse setor para aprimorar suas estrat\u00e9gias digitais:<\/p>\n<ul>\n<li><strong>Otimizar o SEO da p\u00e1gina web<\/strong>: o posicionamento tem uma influ\u00eancia decisiva nos mecanismos de busca da Internet, por isso \u00e9 importante que a empresa tenha um alto n\u00edvel de visibilidade. Tamb\u00e9m \u00e9 essencial aplicar estrat\u00e9gias de palavras-chave relacionadas ao setor espec\u00edfico e otimizar o tempo de carregamento do site.<\/li>\n<li>As <strong>redes sociais<\/strong> tornaram-se um elemento fundamental da comunica\u00e7\u00e3o, por isso \u00e9 necess\u00e1rio que as empresas usem essa ferramenta para oferecer promo\u00e7\u00f5es ou descontos, entre outras comunica\u00e7\u00f5es.<\/li>\n<li>Implementar <strong>solu\u00e7\u00f5es tecnol\u00f3gicas<\/strong>, de forma que se facilitem tanto as consultas como as reservas <em>on-line<\/em>.<\/li>\n<\/ul>\n<p>Acredita-se que o <a href=\"https:\/\/www.elmundo.es\/cataluna\/2020\/07\/12\/5f08b1b0fc6c831f408b46cf.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>turismo rural<\/strong><\/a> ser\u00e1 um dos beneficiados da crise sanit\u00e1ria, devido \u00e0 sua localiza\u00e7\u00e3o geogr\u00e1fica e \u00e0 possibilidade de garantir dist\u00e2ncias seguras contra a superlota\u00e7\u00e3o das grandes cidades.<\/p>\n<p><em>\u201cParece que durante o ver\u00e3o de 2020 haver\u00e1 uma mudan\u00e7a significativa no modelo de f\u00e9rias, que agora est\u00e1 mais inclinado ao turismo rural. Portanto, pequenas empresas e freelancers espanh\u00f3is que gerenciam modelos de neg\u00f3cios, como casas rurais, ag\u00eancias de viagens e atividades de lazer ao ar livre, t\u00eam a oportunidade de levar seus neg\u00f3cios \u00e0 Internet para ter maior visibilidade on-line para todos. Aquelas pessoas que est\u00e3o pensando aonde ir de f\u00e9rias neste ver\u00e3o\u201d,\u00a0<\/em>destaca <a href=\"https:\/\/es.linkedin.com\/in\/stamerra\" target=\"_blank\" rel=\"noopener noreferrer\">Gianluca Stamerra<\/a>, diretor regional da empresa registradora de dom\u00ednios <a href=\"https:\/\/es.godaddy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GoDaddy<\/a> para Espanha, It\u00e1lia e Fran\u00e7a.<em>\u00a0<\/em><\/p>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina um grande n\u00famero de programas universit\u00e1rios focados em oferecer aos profissionais informa\u00e7\u00e3o completa e atualizada sobre estrat\u00e9gias empresariais. Um dos cursos oferecidos \u00e9 <em>o <\/em><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica\/apresentacao\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica<\/a><em>. <\/em><\/p>\n<p><em>Fonte: <\/em><a href=\"https:\/\/cepymenews.es\/mejorar-estrategia-digital-pequenas-empresas-sector-turismo-vacaciones-verano\" target=\"_blank\" rel=\"noopener noreferrer\">3 claves para mejorar la estrategia digital de las peque\u00f1as empresas del sector turismo de cara a las vacaciones de verano<\/a><em>.<\/em><\/p>\n<p><em>Foto: <\/em>Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As empresas de turismo come\u00e7am seu retorno \u00e0 normalidade, em meio \u00e0 incerteza sobre os surtos de coronav\u00edrus em v\u00e1rios pa\u00edses.\u00a0 O setor de turismo \u00e9 uma das maiores v\u00edtimas da pandemia de coronav\u00edrus. Com a abertura das fronteiras, muitas empresas tur\u00edsticas come\u00e7am a vislumbrar o caminho para sair da crise.<\/p>\n","protected":false},"author":10,"featured_media":22805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,855,285,408,172,119,504,248,911,671,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A necess\u00e1ria digitaliza\u00e7\u00e3o no setor do turismo<\/title>\n<meta name=\"description\" content=\"As empresas de turismo come\u00e7am seu retorno \u00e0 normalidade, em meio \u00e0 incerteza sobre os surtos de coronav\u00edrus em v\u00e1rios pa\u00edses.\u00a0\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A necess\u00e1ria digitaliza\u00e7\u00e3o no setor do turismo\" \/>\n<meta property=\"og:description\" content=\"As empresas de turismo come\u00e7am seu retorno \u00e0 normalidade, em meio \u00e0 incerteza sobre os surtos de coronav\u00edrus em v\u00e1rios pa\u00edses.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/21\/funiber-digitalizacao-turismo\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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