{"id":22852,"date":"2020-08-28T09:01:59","date_gmt":"2020-08-28T14:01:59","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=22852"},"modified":"2020-08-28T09:01:59","modified_gmt":"2020-08-28T14:01:59","slug":"funiber-gestor-clientes","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/08\/28\/funiber-gestor-clientes","title":{"rendered":"O papel do gestor de relacionamento com o cliente nas empresas"},"content":{"rendered":"<h2><strong>O gestor de relacionamento com o cliente, ou <em>Customer Relationship Management<\/em> (CRM), pode colaborar muito com a ascens\u00e3o dos neg\u00f3cios. <\/strong><\/h2>\n<p>A gest\u00e3o dos dados de clientes \u00e9 uma das principais tarefas desse software empresarial.<!--more--><\/p>\n<p>A ag\u00eancia de marketing <a href=\"https:\/\/www.amara-marketing.com\" target=\"_blank\" rel=\"noopener noreferrer\">Amara<\/a> define o CRM como \u201c<strong>um software de empresa<\/strong> no qual ser\u00e3o salvos todos os dados de seus clientes ou <em>leads<\/em> (oportunidades de venda), com os quais se poder\u00e1 trabalhar em diferentes estrat\u00e9gias. Por exemplo, nos arquivos de seus contatos, voc\u00ea pode registrar qualquer tipo de informa\u00e7\u00e3o relevante sobre aquele contato: liga\u00e7\u00f5es, e-mails, reuni\u00f5es\u2026\u201d.<\/p>\n<p>Este sistema facilitar\u00e1 a troca de informa\u00e7\u00f5es entre os funcion\u00e1rios da empresa e aproveitar\u00e1 os aspectos inexplorados.<\/p>\n<p>As vantagens de ter essa ferramenta em escrit\u00f3rios s\u00e3o in\u00fameras. A equipe de vendas poder\u00e1 fazer um acompanhamento mais personalizado dos clientes e aumentar o n\u00famero de clientes. Tamb\u00e9m economizar\u00e1 tempo, j\u00e1 que n\u00e3o ser\u00e1 necess\u00e1rio coletar informa\u00e7\u00f5es de diferentes documentos.<\/p>\n<p>Quando se trata de oferecer aos clientes as informa\u00e7\u00f5es de que precisam, \u00e9 essencial saber em que momento do ciclo de compra eles est\u00e3o (<em>buyer\u2019s journey<\/em>).<\/p>\n<p>\u00c9 importante averiguar do que exatamente a empresa necessita, j\u00e1 que cada CRM \u00e9 diferente. \u201cPor exemplo, um software integral potente permitir\u00e1 que se trabalhe de forma mais detalhada com os dados e que se aproveite ao m\u00e1ximo todas as informa\u00e7\u00f5es obtidas de seus clientes: <strong>enviando campanhas de e-mail marketing personalizadas<\/strong>, trabalhando o relacionamento com seus clientes atrav\u00e9s de <strong><em>lead nurturing<\/em><\/strong>, etc\u201d.<\/p>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina uma ampla variedade de programas universit\u00e1rios focados em oferecer aos profissionais informa\u00e7\u00f5es completas e atualizadas sobre a import\u00e2ncia de aprimorar o atendimento ao cliente nas empresas. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-internacional-em-auditoria-e-gestao-empresarial\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado Internacional em Auditoria e Gest\u00e3o Empresarial<\/a>.<\/p>\n<p>Fonte: <a href=\"https:\/\/www.amara-marketing.com\/blog-pymes\/que-es-un-crm\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfQu\u00e9 es un CRM? El coraz\u00f3n de tu PYME<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O gestor de relacionamento com o cliente, ou Customer Relationship Management (CRM), pode colaborar muito com a ascens\u00e3o dos neg\u00f3cios. A gest\u00e3o dos dados de clientes \u00e9 uma das principais tarefas desse software empresarial.<\/p>\n","protected":false},"author":10,"featured_media":22853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1610,305,1242,1213,1987,62,6471,855,285,408,172,119,248,911,2803,671,641,255,3683],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O papel do gestor de relacionamento com o cliente nas empresas<\/title>\n<meta name=\"description\" content=\"O gestor de relacionamento com o cliente, ou Customer Relationship Management (CRM), pode colaborar muito com a ascens\u00e3o dos neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O papel do gestor de relacionamento com o cliente nas empresas\" \/>\n<meta property=\"og:description\" content=\"O gestor de relacionamento com o cliente, ou Customer Relationship Management (CRM), pode colaborar muito com a ascens\u00e3o dos neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/08\/28\/funiber-gestor-clientes\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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