{"id":23005,"date":"2020-09-20T05:43:05","date_gmt":"2020-09-20T10:43:05","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23005"},"modified":"2020-09-18T05:46:28","modified_gmt":"2020-09-18T10:46:28","slug":"funiber-marketing-digital-3","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3","title":{"rendered":"Marketing digital e p\u00fablico s\u00eanior"},"content":{"rendered":"<h2><strong>A promo\u00e7\u00e3o de produtos ou servi\u00e7os deve estudar o p\u00fablico a que se dirige. <\/strong><\/h2>\n<p>As campanhas de <a href=\"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2020\/01\/17\/funiber-empresas-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>marketing digital<\/strong><\/a> n\u00e3o devem se concentrar exclusivamente nos jovens. Existem v\u00e1rias oportunidades de neg\u00f3cios em publicidade focada na gera\u00e7\u00e3o <em>s\u00eanior<\/em>.<\/p>\n<p>Adriana M, autora no blog <a href=\"http:\/\/empresas.infoempleo.com\/hrtrends\" target=\"_blank\" rel=\"noopener noreferrer\">HRTRENDS<\/a>, dedicado \u00e0 publica\u00e7\u00e3o de conte\u00fados do setor de Recursos Humanos, detalha os diferentes perfis que o marketing digital deve considerar da <strong>gera\u00e7\u00e3o <em>s\u00eanior<\/em><\/strong>:<\/p>\n<ul>\n<li>Pessoas que se aposentaram recentemente, com mais de 65 anos e cujo tempo de lazer aumentou ap\u00f3s o t\u00e9rmino da fase trabalhista.<\/li>\n<li>Trabalhadores pr\u00e9-aposentados: s\u00e3o um grupo de pessoas com mais de 50 anos que se aposentaram precocemente e \u201cest\u00e3o dispostos a aproveitar o tempo livre, \u00e0s vezes compartilhando-o com o parceiro, que ainda est\u00e1 trabalhando\u201d, acrescenta a autora.<\/li>\n<li>Pessoas com mais de 65 anos que continuam trabalhando e, portanto, t\u00eam menos horas de lazer e um sal\u00e1rio que pode variar.<\/li>\n<li>Familiares de idosos, como filhos e netos, que buscam fazer um agrado a seu ente querido e que tamb\u00e9m s\u00e3o destinat\u00e1rios de campanhas publicit\u00e1rias.<\/li>\n<\/ul>\n<p><strong>O tempo de lazer \u00e9 uma das peculiaridades da gera\u00e7\u00e3o <em>s\u00eanior<\/em><\/strong>. A autora destaca ainda que, apesar da idade, eles est\u00e3o familiarizados com as novas tecnologias e prezam pela aten\u00e7\u00e3o e tratamento personalizado.<\/p>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina diversos programas universit\u00e1rios com o objetivo de oferecer aos profissionais informa\u00e7\u00e3o relacionada ao setor de marketing e publicidade, dada a sua import\u00e2ncia no campo empresarial. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-em-tecnologias-da-informacao\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a>.<\/p>\n<p>Fonte: <a href=\"http:\/\/empresas.infoempleo.com\/hrtrends\/marketing-digital-para-conectar-con-los-senior\u00e7\">Marketing digital para conectar con las generaciones senior<\/a><\/p>\n<p>Foto: Todos os direitos reservados20<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A promo\u00e7\u00e3o de produtos ou servi\u00e7os deve estudar o p\u00fablico a que se dirige. As campanhas de marketing digital n\u00e3o devem se concentrar exclusivamente nos jovens. Existem v\u00e1rias oportunidades de neg\u00f3cios em publicidade focada na gera\u00e7\u00e3o s\u00eanior. Adriana M, autora no blog HRTRENDS, dedicado \u00e0 publica\u00e7\u00e3o de conte\u00fados do setor de Recursos Humanos, detalha os [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,855,285,408,172,119,248,911,87,2009,671,641,255,362,497,1339,217],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing digital e p\u00fablico s\u00eanior<\/title>\n<meta name=\"description\" content=\"A promo\u00e7\u00e3o de produtos ou servi\u00e7os deve estudar o p\u00fablico a que se dirige.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital e p\u00fablico s\u00eanior\" \/>\n<meta property=\"og:description\" content=\"A promo\u00e7\u00e3o de produtos ou servi\u00e7os deve estudar o p\u00fablico a que se dirige.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-20T10:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T10:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2020\/09\/funiber-marketing-idosos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"Marketing digital e p\u00fablico s\u00eanior\",\"datePublished\":\"2020-09-20T10:43:05+00:00\",\"dateModified\":\"2020-09-18T10:46:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3\"},\"wordCount\":291,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Bolsas\",\"Doutorado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Estudos\",\"Funiber\",\"FUNIBER Opini\u00f5es\",\"Marketing\",\"marketing digital\",\"mestrado\",\"Opini\u00e3o FUNIBER\",\"Opini\u00f5es Funiber\",\"Produtos\",\"Promo\u00e7\u00e3o\",\"Servi\u00e7os\",\"Terceira idade\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3\",\"name\":\"Marketing digital e p\u00fablico s\u00eanior\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2020-09-20T10:43:05+00:00\",\"dateModified\":\"2020-09-18T10:46:28+00:00\",\"description\":\"A promo\u00e7\u00e3o de produtos ou servi\u00e7os deve estudar o p\u00fablico a que se dirige.\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/09\/20\/funiber-marketing-digital-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing digital e p\u00fablico s\u00eanior\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - 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