{"id":23110,"date":"2020-10-06T03:39:40","date_gmt":"2020-10-06T08:39:40","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23110"},"modified":"2020-10-05T03:43:54","modified_gmt":"2020-10-05T08:43:54","slug":"funiber-setor-retail","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2020\/10\/06\/funiber-setor-retail","title":{"rendered":"Tecnologia vinculada ao setor retail"},"content":{"rendered":"<h2><strong>Setor de retail sofrer\u00e1 modifica\u00e7\u00f5es derivadas do avan\u00e7o tecnol\u00f3gico. <\/strong><\/h2>\n<p>A pandemia do coronav\u00edrus levou a mudan\u00e7as nos h\u00e1bitos dos consumidores e a desafios tecnol\u00f3gicos que as empresas est\u00e3o dispostas a enfrentar.<!--more--><\/p>\n<p>De acordo com o site <a href=\"https:\/\/cepymenews.es\" target=\"_blank\" rel=\"noopener noreferrer\">Cepymenews<\/a>, o objetivo das empresas nesse per\u00edodo de relativa normalidade ap\u00f3s o confinamento da popula\u00e7\u00e3o \u00e9 a \u201cmitiga\u00e7\u00e3o das poss\u00edveis rupturas na cadeia de abastecimento atrav\u00e9s da tecnologia\u201d.<\/p>\n<p>O setor de retail deve estar preparado para poss\u00edveis mudan\u00e7as nos padr\u00f5es de consumo impostos pela atual pandemia.<\/p>\n<p>Para agilizar os processos da cadeia de suprimentos, o site citado aponta seis tend\u00eancias tecnol\u00f3gicas que surgir\u00e3o em um futuro pr\u00f3ximo:<\/p>\n<ul>\n<li><strong>Hiperautomatiza\u00e7\u00e3o<\/strong>: essa tecnologia permite \u00e0s empresas otimizar processos e agilizar tarefas.<\/li>\n<li><strong>Combinar Intelig\u00eancia Artificial (IA) e <em>Machine Learning<\/em> (ML)<\/strong>: gra\u00e7as a essas duas ferramentas \u00e9 poss\u00edvel analisar uma mir\u00edade de vari\u00e1veis.<\/li>\n<li><strong>Transpar\u00eancia e tra\u00e7abilidade<\/strong>: esta tecnologia deve ter uma abordagem \u00e9tica e legal.<\/li>\n<li><strong>Hiperconex\u00e3o da informa\u00e7\u00e3o<\/strong>: \u201cos dados e informa\u00e7\u00f5es exigidos e gerados por cada processo da cadeia de fornecimento, muitas vezes dispon\u00edveis em diferentes sistemas de informa\u00e7\u00e3o, representam um grande desafio para o setor de log\u00edstica\u201d, indica o site.<\/li>\n<li><strong>Experi\u00eancia de usu\u00e1rio e omnicanalidade<\/strong>: \u00c9 essencial atualizar constantemente o design da web para evitar a perda de clientes.<\/li>\n<li><strong>Tecnologia para agilizar os processos e opera\u00e7\u00f5es<\/strong>: aqui entram em jogo tecnologias como <a href=\"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2017\/11\/02\/funiber-big-data-recrutamento\" target=\"_blank\" rel=\"noopener noreferrer\">Big Data<\/a>, ou Internet das coisas (IoT, em ingl\u00eas).<\/li>\n<\/ul>\n<p>A import\u00e2ncia do setor retail e outras \u00e1reas de atividade aumenta a necessidade de capacitar profissionais que gerenciem adequadamente ferramentas. A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina programas universit\u00e1rios com esse fim, como o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-em-engenharia-de-software\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica em Engenharia de Software<\/a>.<\/p>\n<p>Fonte: <a href=\"https:\/\/cepymenews.es\/tendencias-tecnologicas-cadena-suministro-sector-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 tendencias tecnol\u00f3gicas en la cadena de suministro del sector retail<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setor de retail sofrer\u00e1 modifica\u00e7\u00f5es derivadas do avan\u00e7o tecnol\u00f3gico. A pandemia do coronav\u00edrus levou a mudan\u00e7as nos h\u00e1bitos dos consumidores e a desafios tecnol\u00f3gicos que as empresas est\u00e3o dispostas a enfrentar.<\/p>\n","protected":false},"author":10,"featured_media":23111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[161,1242,1147,412,855,285,408,119,248,911,440,671,641,255,6586,26,51],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tecnologia vinculada ao setor retail<\/title>\n<meta name=\"description\" content=\"Setor de retail sofrer\u00e1 modifica\u00e7\u00f5es derivadas do avan\u00e7o tecnol\u00f3gico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2020\/10\/06\/funiber-setor-retail\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecnologia vinculada ao setor retail\" \/>\n<meta property=\"og:description\" content=\"Setor de retail sofrer\u00e1 modifica\u00e7\u00f5es derivadas do avan\u00e7o tecnol\u00f3gico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2020\/10\/06\/funiber-setor-retail\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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