{"id":23182,"date":"2020-10-15T08:34:19","date_gmt":"2020-10-15T13:34:19","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23182"},"modified":"2020-10-15T08:34:19","modified_gmt":"2020-10-15T13:34:19","slug":"funiber-investimento-publicidade","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/10\/15\/funiber-investimento-publicidade","title":{"rendered":"Recupera\u00e7\u00e3o do investimento em publicidade na Am\u00e9rica Latina"},"content":{"rendered":"<h2><strong>Pesquisa realizada pela empresa SCOPEN em julho desse ano aponta previs\u00f5es publicit\u00e1rias dos anunciantes na Am\u00e9rica Latina. <\/strong><\/h2>\n<p><strong>Anunciantes da Am\u00e9rica Latina preveem um prazo de aproximadamente meio ano para a retomada do investimento em publicidade<\/strong>, j\u00e1 que a normalidade n\u00e3o se daria at\u00e9 o in\u00edcio de 2021.<!--more--><\/p>\n<p>166 anunciantes de seis pa\u00edses da Am\u00e9rica Latina participaram do Bar\u00f3metro TREND SCORE LATAM 2020 &#8211; Tend\u00eancias de investimentos em comunica\u00e7\u00e3o (Especial Covid-19): Argentina, Brasil, Chile, Col\u00f4mbia, M\u00e9xico e Peru.<\/p>\n<p>85% dos anunciantes afirmam que reduziram seus investimentos em publicidade desde o in\u00edcio da crise causada pela pandemia do coronav\u00edrus. <strong>As rela\u00e7\u00f5es entre anunciante e ag\u00eancia, segundo 75% dos pesquisados, tamb\u00e9m passaram por modifica\u00e7\u00f5es<\/strong>, como trabalho remoto ou agiliza\u00e7\u00e3o de processos.<\/p>\n<p>O Bar\u00f3metro foi promovido pela c\u00fapula latino-americana M\u00e1s Cartagena e a consultoria SCOPEN, com a colabora\u00e7\u00e3o de v\u00e1rias ag\u00eancias da regi\u00e3o. A iniciativa surgiu com o objetivo de <strong>estudar o impacto do coronav\u00edrus no setor de publicidade,<\/strong> justamente em um per\u00edodo em que o <a href=\"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/06\/01\/funiber-transicao-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">com\u00e9rcio on-line disparou<\/a>.<\/p>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina v\u00e1rios programas universit\u00e1rios destinados a fornecer aos profissionais informa\u00e7\u00f5es detalhadas sobre as tend\u00eancias atuais em publicidade e sua influ\u00eancia no desenvolvimento empresarial. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a>.<\/p>\n<p>Estudo: <a href=\"https:\/\/scopen.com\/sites\/default\/files\/press\/20200722_np_trend_score_especial_covid19_latam_2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Los anunciantes en LATAM estiman un plazo de menos de medio a\u00f1o para la recuperaci\u00f3n de la inversi\u00f3n publicitaria.<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa realizada pela empresa SCOPEN em julho desse ano aponta previs\u00f5es publicit\u00e1rias dos anunciantes na Am\u00e9rica Latina. Anunciantes da Am\u00e9rica Latina preveem um prazo de aproximadamente meio ano para a retomada do investimento em publicidade, j\u00e1 que a normalidade n\u00e3o se daria at\u00e9 o in\u00edcio de 2021.<\/p>\n","protected":false},"author":10,"featured_media":23184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[210,792,1242,873,803,855,285,408,119,248,911,637,87,671,79,641,255,274],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recupera\u00e7\u00e3o do investimento em publicidade na Am\u00e9rica Latina<\/title>\n<meta name=\"description\" content=\"Pesquisa realizada pela empresa SCOPEN em julho desse ano aponta previs\u00f5es publicit\u00e1rias dos anunciantes na Am\u00e9rica Latina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/15\/funiber-investimento-publicidade\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recupera\u00e7\u00e3o do investimento em publicidade na Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Pesquisa realizada pela empresa SCOPEN em julho desse ano aponta previs\u00f5es publicit\u00e1rias dos anunciantes na Am\u00e9rica Latina.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/15\/funiber-investimento-publicidade\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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