{"id":23221,"date":"2020-10-21T08:29:34","date_gmt":"2020-10-21T13:29:34","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23221"},"modified":"2020-10-21T08:29:34","modified_gmt":"2020-10-21T13:29:34","slug":"funiber-habitos-mexico","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2020\/10\/21\/funiber-habitos-mexico","title":{"rendered":"Estudo analisa h\u00e1bitos do internauta mexicano"},"content":{"rendered":"<h2><strong>A empresa IAB M\u00e9xico apresentou recentemente uma nova edi\u00e7\u00e3o do estudo sobre m\u00eddia e consumo de dispositivos<\/strong><\/h2>\n<p><strong>A 12\u00aa edi\u00e7\u00e3o do estudo sobre Consumo de M\u00eddia e Dispositivos<\/strong> no M\u00e9xico coletou dados relevantes sobre o uso da Internet entre os mexicanos nos \u00faltimos meses.<!--more--><\/p>\n<p><strong>\u201cO internauta mexicano tem em m\u00e9dia 4,9 dispositivos, dos quais 3,6 para se conectar \u00e0 Internet.<\/strong> Isso representa uma convers\u00e3o de 73% entre propriedade e conex\u00e3o \u201d, indica IAB M\u00e9xico.<\/p>\n<p>Al\u00e9m disso, o relat\u00f3rio revela que <strong>aproximadamente 67% dos participantes seguem uma marca para saber mais sobre suas novidades.<\/strong> Da mesma forma, 90% dos usu\u00e1rios pesquisam pre\u00e7os antes de fazer uma compra.<\/p>\n<p>No estudo, foram realizadas 1.200 entrevistas em formato on-line ao longo deste ano por um painel de internautas representativo da popula\u00e7\u00e3o nacional. O estudo detalha os h\u00e1bitos dos usu\u00e1rios mexicanos da Internet em cinco aspectos diferentes:<\/p>\n<ul>\n<li>Comportamento do internauta em meio digital.<\/li>\n<li>Forma de socializa\u00e7\u00e3o na Internet.<\/li>\n<li>Comportamento no papel de espectador.<\/li>\n<li>H\u00e1bitos de consumo em rela\u00e7\u00e3o a produtos e servi\u00e7os de Internet.<\/li>\n<li>Efeitos da publicidade digital nos usu\u00e1rios.<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina diversos programas universit\u00e1rios destinados a fornecer aos profissionais informa\u00e7\u00f5es sobre os h\u00e1bitos de consumo dos usu\u00e1rios da Internet. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-em-telecomunicacoes\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Gest\u00e3o Estrat\u00e9gica em Telecomunica\u00e7\u00f5es<\/a>.<\/p>\n<p>Fonte: <a href=\"https:\/\/www.forbes.com.mx\/radiografia-digital-gustos-preferencias-y-costumbres-del-usuario-online-en-mexico\/\" target=\"_blank\" rel=\"noopener noreferrer\">Radiograf\u00eda digital: Gustos, preferencias y costumbres del usuario online en M\u00e9xico<\/a><\/p>\n<p>Estudo: <a href=\"https:\/\/www.iabmexico.com\/estudios\/estudio-de-consumo-de-medios-y-dispositivos-entre-internautas-mexicanos-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESTUDIO DE CONSUMO DE MEDIOS Y DISPOSITIVOS ENTRE INTERNAUTAS MEXICANOS 2020<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A empresa IAB M\u00e9xico apresentou recentemente uma nova edi\u00e7\u00e3o do estudo sobre m\u00eddia e consumo de dispositivos A 12\u00aa edi\u00e7\u00e3o do estudo sobre Consumo de M\u00eddia e Dispositivos no M\u00e9xico coletou dados relevantes sobre o uso da Internet entre os mexicanos nos \u00faltimos meses.<\/p>\n","protected":false},"author":10,"featured_media":23222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[1242,422,1825,855,285,408,119,248,911,383,6621,86,763,641,255,26,553],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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