{"id":23248,"date":"2020-10-26T07:44:11","date_gmt":"2020-10-26T12:44:11","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23248"},"modified":"2020-10-26T07:44:54","modified_gmt":"2020-10-26T12:44:54","slug":"funiber-valores-marketing","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/esportes\/2020\/10\/26\/funiber-valores-marketing","title":{"rendered":"Trabalhar valores no marketing esportivo"},"content":{"rendered":"<h2>Encontro na Espanha re\u00fane especialistas sobre comunica\u00e7\u00e3o e marketing no esporte para comentar sobre valores associados ao esporte, aos esportistas e aos eventos esportivos.<\/h2>\n<p>Talvez muitas pessoas nem se lembrem mais das <a href=\"https:\/\/www.funiber.blog\/pt\/esportes\/2020\/03\/21\/funiber-incertezas-olimpiadas\">Olimp\u00edadas, que estavam previstas para ocorrer este ano e tiveram que ser adiadas para 2021,<\/a> devido \u00e0 pandemia provocada pelo COVID-19.<!--more--><\/p>\n<p>Mas no mundo do esporte, este fato ainda est\u00e1 latente, especialmente no que se refere \u00e0s consequ\u00eancias para o setor de marketing esportivo. Por\u00e9m, os desafios est\u00e3o para serem superados.<\/p>\n<p>E as marcas, os patrocinadores e os esportistas acreditam que poder\u00e3o recuperar suas campanhas refor\u00e7ando valores \u00e0 imagem dos Jogos Ol\u00edmpicos. De fato, as Olimp\u00edadas j\u00e1 vem sendo associada a uma filosofia de um mundo melhor, uma sociedade melhor, que alia esporte com sa\u00fade, e que supera as adversidades.<\/p>\n<p>Durante a <a href=\"https:\/\/www.ponsescueladenegocios.com\/2020\/10\/01\/jornada-de-marketing-deportivo\/\">VIII Jornada de Marketing Esportivo<\/a>, que aconteceu na primeira semana de outubro, em Madri (Espanha), especialistas analisaram este setor no ano ol\u00edmpico, em 2021, e como \u00e9 poss\u00edvel refor\u00e7ar estes valores para atrair mais investimentos.<\/p>\n<p>Alguns dos esportistas palestrantes concordaram da import\u00e2ncia do esportista de conhecer os valores que devem representar, tanto no esporte como para a marca que patrocina o esportista. Uma das necessidades que sentem \u00e9 que a marca instrua mais sobre este retorno, como criar um conte\u00fado em redes sociais que seja importante e d\u00ea confian\u00e7a.<\/p>\n<p>Por outro lado, a diretora adjunta das \u00c1reas de Marketing, Comunica\u00e7\u00e3o e Patroc\u00ednios no Comit\u00ea Paraol\u00edmpico Espanhol, <a href=\"https:\/\/www.asociacionmkt.es\/persona\/susana-gaytan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Susana Gayt\u00e1n<\/a>, espera melhorar a percep\u00e7\u00e3o das pessoas sobre a diversidade funcional, e assim dar mais visibilidade aos esportes paraol\u00edmpicos.<\/p>\n<p>A <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> promove estudos na \u00e1rea de marketing esportivo como s\u00e3o os programas <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-atividade-fisica-treinamento-e-gestao-esportiva\" hreflang=\"pt-br\">Mestrado em Atividade F\u00edsica: Treinamento e Gest\u00e3o Esportiva<\/a>\u00a0e a Especializa\u00e7\u00e3o em\u00a0<a href=\"https:\/\/www.funiber.org.br\/comunicacao-e-marketing-digital-no-esporte\" hreflang=\"pt-br\">Comunica\u00e7\u00e3o e Marketing Digital no Esporte.<\/a><\/p>\n<p>Fonte: \u00bf<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/eventos-y-formacion\/cuanto-afecta-el-coronavirus-al-valor-del-marketing-y-patrocinio-deportivo\" target=\"_blank\" rel=\"noopener noreferrer\">Cu\u00e1nto afecta el coronavirus al valor del marketing y patrocinio deportivo?<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encontro na Espanha re\u00fane especialistas sobre comunica\u00e7\u00e3o e marketing no esporte para comentar sobre valores associados ao esporte, aos esportistas e aos eventos esportivos. Talvez muitas pessoas nem se lembrem mais das Olimp\u00edadas, que estavam previstas para ocorrer este ano e tiveram que ser adiadas para 2021, devido \u00e0 pandemia provocada pelo COVID-19.<\/p>\n","protected":false},"author":10,"featured_media":23250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[1242,365,6033,855,285,408,483,248,911,1897,1472,1541,87,1664,671,1470,641,255,6627,5986,113,2977],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trabalhar valores no marketing esportivo<\/title>\n<meta name=\"description\" content=\"Encontro na Espanha re\u00fane especialistas sobre comunica\u00e7\u00e3o e marketing no esporte para comentar sobre valores associados ao esporte, aos esportistas e aos eventos esportivos.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trabalhar valores no marketing esportivo\" \/>\n<meta property=\"og:description\" content=\"Encontro na Espanha re\u00fane especialistas sobre comunica\u00e7\u00e3o e marketing no esporte para comentar sobre valores associados ao esporte, aos esportistas e aos eventos esportivos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/esportes\/2020\/10\/26\/funiber-valores-marketing\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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