{"id":23274,"date":"2020-10-28T09:05:35","date_gmt":"2020-10-28T14:05:35","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23274"},"modified":"2020-10-29T09:05:51","modified_gmt":"2020-10-29T14:05:51","slug":"funiber-podcast-publicidade","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade","title":{"rendered":"Como funciona a publicidade em um podcast?"},"content":{"rendered":"<h2><strong>A empresa americana <\/strong><a href=\"https:\/\/go.forrester.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Forrester<\/strong><\/a><strong> analisa as oportunidades geradas pela publicidade no <em>podcast<\/em>. <\/strong><\/h2>\n<p>O <em>podcast <\/em>ou emiss\u00e3o multim\u00eddia existe h\u00e1 v\u00e1rias d\u00e9cadas, mas seu uso tem ganhado for\u00e7a nos \u00faltimos anos e as marcas optam cada vez mais por esse formato para anunciar seus produtos.<!--more--><\/p>\n<p>A empresa Forrester oferece em relat\u00f3rio algumas dicas, coletadas pelo site <a href=\"https:\/\/www.marketingdirecto.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Directo<\/a>, para melhorar o seu emprego.<\/p>\n<p>Uma das primeiras declara\u00e7\u00f5es destaca que <strong>os an\u00fancios nesse meio s\u00e3o menos disruptivos.<\/strong> A forma <strong>de abordagem do p\u00fablico e a mensura\u00e7\u00e3o dos resultados<\/strong> s\u00e3o outros aspectos que a p\u00e1gina mencionada acima destaca.<\/p>\n<p>\u201cDe acordo com o relat\u00f3rio da Forrester, a <strong>program\u00e1tica na publicidade de podcast<\/strong> pode diminuir o poder dos an\u00fancios lidos pelos apresentadores\u201d, acrescenta o site de Marketing Directo.<\/p>\n<p>Um \u00faltimo conselho refere-se aos <strong>testes que realizam para saber o sucesso do formato. <\/strong>Para isso existem ferramentas tecnol\u00f3gicas como <a href=\"https:\/\/podsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Podsights<\/a> ou <a href=\"https:\/\/chartable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chartable<\/a>.<\/p>\n<p>Todos os profissionais que desejam ampliar sua experi\u00eancia na \u00e1rea de marketing e publicidade encontrar\u00e3o uma ampla gama de programas universit\u00e1rios patrocinados pela <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a>. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a>.<\/p>\n<p>Fonte: <a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/aspectos-tener-en-cuenta-publicidad-podcasts\" target=\"_blank\" rel=\"noopener noreferrer\">4 aspectos cruciales a tener en cuenta para apostar por la publicidad en los podcasts<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A empresa americana Forrester analisa as oportunidades geradas pela publicidade no podcast. O podcast ou emiss\u00e3o multim\u00eddia existe h\u00e1 v\u00e1rias d\u00e9cadas, mas seu uso tem ganhado for\u00e7a nos \u00faltimos anos e as marcas optam cada vez mais por esse formato para anunciar seus produtos.<\/p>\n","protected":false},"author":10,"featured_media":23275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[5242,1989,1242,6637,365,855,285,408,172,119,911,86,671,641,255,378,6636,274],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como funciona a publicidade em um podcast?<\/title>\n<meta name=\"description\" content=\"A empresa americana Forrester analisa as oportunidades geradas pela publicidade no podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como funciona a publicidade em um podcast?\" \/>\n<meta property=\"og:description\" content=\"A empresa americana Forrester analisa as oportunidades geradas pela publicidade no podcast.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-28T14:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-29T14:05:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2020\/10\/funiber-podcast-publicidade.png\" \/>\n\t<meta property=\"og:image:width\" content=\"854\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"Como funciona a publicidade em um podcast?\",\"datePublished\":\"2020-10-28T14:05:35+00:00\",\"dateModified\":\"2020-10-29T14:05:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade\"},\"wordCount\":230,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"\u00e1udio\",\"Audiovisual\",\"Bolsas\",\"canais de comunica\u00e7\u00e3o\",\"Comunica\u00e7\u00e3o\",\"Doutorado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Estudos\",\"FUNIBER Opini\u00f5es\",\"Internet\",\"mestrado\",\"Opini\u00e3o FUNIBER\",\"Opini\u00f5es Funiber\",\"Oportunidades\",\"podcast\",\"Publicidade\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade\",\"name\":\"Como funciona a publicidade em um podcast?\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2020-10-28T14:05:35+00:00\",\"dateModified\":\"2020-10-29T14:05:51+00:00\",\"description\":\"A empresa americana Forrester analisa as oportunidades geradas pela publicidade no podcast.\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/10\/28\/funiber-podcast-publicidade#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como funciona a publicidade em um podcast?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - 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