{"id":2359,"date":"2013-06-24T12:22:45","date_gmt":"2013-06-24T12:22:45","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=2359"},"modified":"2013-07-23T12:23:21","modified_gmt":"2013-07-23T12:23:21","slug":"marketing-nutricional-e-marketing-de-alimentos","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2013\/06\/24\/marketing-nutricional-e-marketing-de-alimentos","title":{"rendered":"Marketing nutricional e marketing de alimentos"},"content":{"rendered":"<p>O marketing de alimentos procura a venda de artigos que sirvam para saciar a fome de uma pessoa, enquanto que o marketing nutricional vai mais al\u00e9m, buscando proporcionar ao consumidor informa\u00e7\u00e3o detalhada sobre os nutrientes que ingere e recomenda\u00e7\u00f5es para manter um estilo de vida que permita assimilar melhor todos os nutrientes dos alimentos. O marketing nutricional abarca aspectos muito mais amplos e pretende atingir um impacto em distintos aspectos da vida da pessoa.<\/p>\n<p>O uso do marketing nutricional implica desenvolver novas estrat\u00e9gias que ajudem a oferecer produtos ou servi\u00e7os que sejam mais completos ou busquem alian\u00e7as com produtos complementares que permitam oferecer os nutrientes que uma pessoa precisa de acordo com seu estilo de vida. Este tipo de marketing pode ser utilizado para servir certos nichos de mercado, como, por exemplo, atletas ou idosos.<!--more--><\/p>\n<p>Atletas t\u00eam necessidades nutricionais muito espec\u00edficas e utilizando o marketing nutricional, \u00e9 poss\u00edvel desenvolver produtos que lhes forne\u00e7am a quantidade precisa de nutrientes que lhes deem energia e elementos necess\u00e1rios para seu esporte particular. Al\u00e9m disso, \u00e9 poss\u00edvel conseguir alian\u00e7as com produtos complementares para otimizar a experi\u00eancia e o rendimento do atleta. Por exemplo, uma bebida energ\u00e9tica pode proporcionar a quantidade de carboidratos necess\u00e1rios para uma pr\u00e1tica como a nata\u00e7\u00e3o, e considerando que o cloro da \u00e1gua resseca a pele, pode conseguir uma alian\u00e7a com uma marca de hidratante para lan\u00e7ar uma oferta especial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O marketing de alimentos procura a venda de artigos que sirvam para saciar a fome de uma pessoa, enquanto que o marketing nutricional vai mais al\u00e9m, buscando proporcionar ao consumidor informa\u00e7\u00e3o detalhada sobre os nutrientes que ingere e recomenda\u00e7\u00f5es para manter um estilo de vida que permita assimilar melhor todos os nutrientes dos alimentos. O [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing nutricional e marketing de alimentos - FuniBlogs - FUNIBER<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing nutricional e marketing de alimentos - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"O marketing de alimentos procura a venda de artigos que sirvam para saciar a fome de uma pessoa, enquanto que o marketing nutricional vai mais al\u00e9m, buscando proporcionar ao consumidor informa\u00e7\u00e3o detalhada sobre os nutrientes que ingere e recomenda\u00e7\u00f5es para manter um estilo de vida que permita assimilar melhor todos os nutrientes dos alimentos. 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