{"id":23695,"date":"2020-12-25T06:48:34","date_gmt":"2020-12-25T11:48:34","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23695"},"modified":"2020-12-21T06:52:13","modified_gmt":"2020-12-21T11:52:13","slug":"funiber-redes-sociais-7","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2020\/12\/25\/funiber-redes-sociais-7","title":{"rendered":"Redes sociais: ferramenta indispens\u00e1vel no atendimento ao cliente"},"content":{"rendered":"<h2><strong>As redes sociais s\u00e3o uma das principais ferramentas de contato com os clientes.<\/strong><\/h2>\n<p>O site <a href=\"https:\/\/cepymenews.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cepymenews<\/a> enfatiza a import\u00e2ncia das redes sociais como Facebook, Instagram, Twitter ou TikTok para se conectar com o p\u00fablico e potenciais clientes.<!--more--><\/p>\n<p>Embora essas redes tenham sido criadas originalmente para finalidades diferentes, o uso dessas ferramentas \u00e9 recomendado para favorecer o tratamento do cliente.<\/p>\n<p>Conforme destaca o referido site, as empresas preocupam-se em \u201cprestar um atendimento personalizado aos clientes e potenciais clientes\u201d, <strong>melhorando a qualidade do servi\u00e7o prestado e otimizando a veracidade das informa\u00e7\u00f5es<\/strong> prestadas aos clientes.<\/p>\n<p><strong>A Intelig\u00eancia Artificial e os <em>chatbots<\/em><\/strong> ganharam for\u00e7a nas redes sociais, para reduzir os tempos de resposta e oferecer solu\u00e7\u00f5es para d\u00favidas simples. Para a cria\u00e7\u00e3o destes sistemas de mensagens, existem plataformas, como o <a href=\"https:\/\/svachat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Svachat<\/a>, que permitem a cria\u00e7\u00e3o destes <em>chatbots.<\/em><\/p>\n<p>\u201cMuitas vezes, as pessoas abordam o atendimento ao cliente com perguntas simples e f\u00e1ceis de obter em um banco de dados. Por exemplo, perguntas sobre o hor\u00e1rio da loja, se uma loja entrega em um local espec\u00edfico ou se sua empresa est\u00e1 aberta em um determinado feriado s\u00e3o relativamente f\u00e1ceis de responder\u201d, comenta o site Cepymenews.<\/p>\n<p>Dessa forma, a <strong>equipe humana pode se concentrar nos clientes com solicita\u00e7\u00f5es mais complexas.<\/strong><\/p>\n<p>Dado o uso de redes sociais como ferramenta de contato, o Facebook habilitou fun\u00e7\u00f5es para criar modelos de resposta mais comuns.<\/p>\n<p>Al\u00e9m da utiliza\u00e7\u00e3o no contato com os clientes, as redes sociais s\u00e3o amplamente utilizadas na promo\u00e7\u00e3o do produto ou servi\u00e7o oferecido. Com a proximidade de eventos, como Black Friday ou Christmas, as empresas lan\u00e7am in\u00fameras campanhas para atrair p\u00fablico e benef\u00edcios.<\/p>\n<p>Todos os profissionais que desejam ampliar sua experi\u00eancia na \u00e1rea de Intelig\u00eancia Artificial (IA), entre outras inova\u00e7\u00f5es tecnol\u00f3gicas, poder\u00e3o cumprir seu objetivo com os programas patrocinados pela <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a>. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-transformacao-digital\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Transforma\u00e7\u00e3o Digital.<\/a><\/p>\n<p>Fonte: <a href=\"https:\/\/cepymenews.es\/impulsar-optimizar-atencion-cliente-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3mo impulsar y optimizar la atenci\u00f3n al cliente en redes sociales<\/a>.<\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As redes sociais s\u00e3o uma das principais ferramentas de contato com os clientes. O site Cepymenews enfatiza a import\u00e2ncia das redes sociais como Facebook, Instagram, Twitter ou TikTok para se conectar com o p\u00fablico e potenciais clientes.<\/p>\n","protected":false},"author":10,"featured_media":23696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[1991,1242,855,285,408,119,248,911,440,609,671,641,255,362,61,1339,26,1958],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redes sociais: ferramenta indispens\u00e1vel no atendimento ao cliente<\/title>\n<meta name=\"description\" content=\"As redes sociais s\u00e3o uma das principais ferramentas de contato com os clientes.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociais: ferramenta indispens\u00e1vel no atendimento ao cliente\" \/>\n<meta property=\"og:description\" content=\"As redes sociais s\u00e3o uma das principais ferramentas de contato com os clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2020\/12\/25\/funiber-redes-sociais-7\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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