{"id":23720,"date":"2020-12-27T06:49:19","date_gmt":"2020-12-27T11:49:19","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=23720"},"modified":"2020-12-28T06:53:33","modified_gmt":"2020-12-28T11:53:33","slug":"funiber-saude-publicidade","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2020\/12\/27\/funiber-saude-publicidade","title":{"rendered":"Crise da sa\u00fade \u00e9 destaque em an\u00fancios publicit\u00e1rios"},"content":{"rendered":"<h2>Nos primeiros meses da pandemia, surgiram an\u00fancios dedicados \u00e0 situa\u00e7\u00e3o atual.<\/h2>\n<p>A chegada do Natal representa um cen\u00e1rio diferente no campo da publicidade, dada a pandemia provocada pela COVID-19. <a href=\"https:\/\/www.acemetrix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ace Metrix<\/a>, uma empresa especializada em an\u00e1lise de publicidade, estudou centenas de <strong>an\u00fancios de Natal e seu conte\u00fado.<\/strong><\/p>\n<p>As restri\u00e7\u00f5es de mobilidade e reuni\u00e3o, t\u00e3o comuns nesta \u00e9poca do ano, t\u00eam causado mudan\u00e7as nas propagandas, algo que j\u00e1 acontecia no in\u00edcio da pandemia, nos primeiros meses do ano.<!--more--><\/p>\n<p>Especificamente, o estudo destaca que <strong>m\u00e1scaras e medidas de distanciamento podem ser observadas em muitos dos an\u00fancios analisados.<\/strong><\/p>\n<p>\u201cEm 13 de novembro, testamos 125 an\u00fancios de f\u00e9rias, 32% dos quais incorporavam um tema COVID-19. Tributos comuns ao &#8216;novo normal&#8217; incluem: m\u00e1scaras; retratar celebra\u00e7\u00f5es virtuais; enfatizar op\u00e7\u00f5es de compras seguras (coleta na cal\u00e7ada, pagamento sem contato); e refletir sobre um ano de decep\u00e7\u00f5es e mais tempo em casa \u201d, indica a empresa americana.<\/p>\n<p>O estudo conclui que as campanhas que oferecem uma lacuna para a situa\u00e7\u00e3o de sa\u00fade atual funcionam &#8220;um pouco melhor&#8221; do que aquelas com uma perspectiva pr\u00e9-pand\u00eamica.<\/p>\n<p>A <a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a> patrocina in\u00fameros programas universit\u00e1rios voltados para a forma\u00e7\u00e3o de profissionais na \u00e1rea de marketing e publicidade e sua import\u00e2ncia no mundo empresarial. Um dos cursos oferecidos \u00e9 o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a><\/p>\n<p>Fonte: <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/debe-pandemia-sazonar-publicidad-navidena\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfDebe la pandemia sazonar de manera impepinable la publicidad navide\u00f1a?<\/a><\/p>\n<p>Informe: <a href=\"https:\/\/www.acemetrix.com\/insights\/blog\/covid-19-holiday-ad-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">It\u2019s Beginning to Look A Lot Like (a COVID-19) Christmas in Ads<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos primeiros meses da pandemia, surgiram an\u00fancios dedicados \u00e0 situa\u00e7\u00e3o atual. A chegada do Natal representa um cen\u00e1rio diferente no campo da publicidade, dada a pandemia provocada pela COVID-19. Ace Metrix, uma empresa especializada em an\u00e1lise de publicidade, estudou centenas de an\u00fancios de Natal e seu conte\u00fado. As restri\u00e7\u00f5es de mobilidade e reuni\u00e3o, t\u00e3o comuns [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[6838,792,1242,365,6033,855,285,408,172,119,248,911,641,255,6035,274],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crise da sa\u00fade \u00e9 destaque em an\u00fancios publicit\u00e1rio<\/title>\n<meta name=\"description\" content=\"Nos primeiros meses da pandemia, surgiram an\u00fancios dedicados \u00e0 situa\u00e7\u00e3o atual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/12\/27\/funiber-saude-publicidade\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crise da sa\u00fade \u00e9 destaque em an\u00fancios publicit\u00e1rio\" \/>\n<meta property=\"og:description\" content=\"Nos primeiros meses da pandemia, surgiram an\u00fancios dedicados \u00e0 situa\u00e7\u00e3o atual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2020\/12\/27\/funiber-saude-publicidade\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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