{"id":24171,"date":"2021-03-08T03:47:58","date_gmt":"2021-03-08T08:47:58","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=24171"},"modified":"2021-03-08T03:47:58","modified_gmt":"2021-03-08T08:47:58","slug":"funiber-email-clientes","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2021\/03\/08\/funiber-email-clientes","title":{"rendered":"O poder do e-mail para atrair novos clientes"},"content":{"rendered":"<p><strong>O e-mail \u00e9 uma das ferramentas mais comuns para atrair clientes no <em>e-commerce<\/em>.<\/strong><\/p>\n<p>O <strong>e-mail marketing \u00e9 uma estrat\u00e9gia comum nas empresas<\/strong> para atrair clientes e construir sua fidelidade atrav\u00e9s de diferentes campanhas.<!--more--><\/p>\n<p>A ag\u00eancia de marketing digital <a href=\"https:\/\/www.cyberclick.es\/\">Cyberclick<\/a> define o e-mail marketing como \u201cuma <strong>ferramenta de comunica\u00e7\u00e3o do usu\u00e1rio que nos permite enviar mensagens para seu e-mail, adaptando o conte\u00fado a diferentes destinat\u00e1rios para alcan\u00e7ar uma variedade de\u00a0objetivos de marketing<\/strong>\u201d..<\/p>\n<p>O conte\u00fado desses e-mails \u00e9 variado. O usu\u00e1rio pode receber um <strong>boletim informativo ou <em>newsletter<\/em> com not\u00edcias relacionadas \u00e0 empresa em quest\u00e3o<\/strong>. Tamb\u00e9m \u00e9 comum enviar e-mails com o objetivo de atrair novos clientes, oferecendo ofertas ou descontos.<\/p>\n<p>Uma vez que o usu\u00e1rio do e-mail torna-se um cliente, <strong>e-mails administrativos<\/strong> s\u00e3o comuns para enviar um determinado material ou agradecer ao usu\u00e1rio pela compra feita.<\/p>\n<p>Al\u00e9m disso, esses e-mails devem ser adaptados para leitura em telefones celulares, dado seu atual boom. \u201cPara isso, \u00e9 essencial otimizar a leitura dos e-mails no celular, bem como conhecer o p\u00fablico, seus h\u00e1bitos de consumo e o dispositivo que utilizam para visualizar o e-mail, para que a estrat\u00e9gia possa ser adaptada a cada caso\u201d, diz o site <a href=\"https:\/\/cepymenews.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cepymenews<\/a>.<\/p>\n<p>De acordo com a empresa mencionada acima, o <strong>e-mail marketing gera benef\u00edcios significativos<\/strong>, que s\u00e3o medidos atrav\u00e9s do Retorno sobre o Investimento (ROI). O ROI n\u00e3o \u00e9 a \u00fanica m\u00e9trica utilizada para analisar os resultados dessas correspond\u00eancias em massa. Outras ferramentas medem a taxa de abertura dos e-mails, a taxa de retorno ou a taxa de cliques de uma campanha de e-mail marketing.<\/p>\n<p>Todos os profissionais que desejam ampliar sua experi\u00eancia sobre t\u00e9cnicas\u00a0 de capta\u00e7\u00e3o de clientes, podem alcan\u00e7ar seu objetivo com os programas universit\u00e1rios patrocinados pela <a href=\"https:\/\/www.funiber.org.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">FUNIBER<\/a>. Um dos cursos oferecidos \u00e9 o\u00a0<a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a>.<\/p>\n<p>Fontes: <a href=\"https:\/\/www.cyberclick.es\/marketing\/email-marketing\">Email Marketing.<\/a><a href=\"https:\/\/www.cyberclick.es\/marketing\/email-marketing\"> \u00bfQu\u00e9 es el email marketing?<\/a><a href=\"https:\/\/www.cyberclick.es\/marketing\/email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"> Definici\u00f3n y c\u00f3mo dise\u00f1ar una estrategia efectiva<\/a><\/p>\n<p><a href=\"https:\/\/cepymenews.es\/optimizar-lectura-correos-movil\" target=\"_blank\" rel=\"noopener noreferrer\">5 consejos b\u00e1sicos para optimizar la lectura de correos en el m\u00f3vil<\/a><\/p>\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O e-mail \u00e9 uma das ferramentas mais comuns para atrair clientes no e-commerce. O e-mail marketing \u00e9 uma estrat\u00e9gia comum nas empresas para atrair clientes e construir sua fidelidade atrav\u00e9s de diferentes campanhas.<\/p>\n","protected":false},"author":10,"featured_media":24172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,1213,365,7007,855,222,6635,285,408,172,119,248,911,87,7008,1321,671,79,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O poder do e-mail para atrair novos clientes<\/title>\n<meta name=\"description\" content=\"O e-mail \u00e9 uma das ferramentas mais comuns para atrair clientes no e-commerce.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O poder do e-mail para atrair novos clientes\" \/>\n<meta property=\"og:description\" content=\"O e-mail \u00e9 uma das ferramentas mais comuns para atrair clientes no e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2021\/03\/08\/funiber-email-clientes\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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