{"id":24568,"date":"2021-06-04T06:52:49","date_gmt":"2021-06-04T11:52:49","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=24568"},"modified":"2021-06-04T06:52:49","modified_gmt":"2021-06-04T11:52:49","slug":"funiber-concorrencia-redes","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2021\/06\/04\/funiber-concorrencia-redes","title":{"rendered":"Analisar a concorr\u00eancia nas redes sociais, necessidade ou obriga\u00e7\u00e3o?"},"content":{"rendered":"<h2><b>Uma das a\u00e7\u00f5es necess\u00e1rias em um plano de social media \u00e9 o estudo das empresas da concorr\u00eancia.\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Saber o que os concorrentes de uma empresa est\u00e3o fazendo em suas redes sociais permitir\u00e1 que outras empresas do setor mudem sua estrat\u00e9gia e descubram quais ideias funcionam melhor.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">A ag\u00eancia de marketing <\/span><a href=\"https:\/\/www.cyberclick.es\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Cyberclick<\/span><\/a><span style=\"font-weight: 400;\"> oferece v\u00e1rias raz\u00f5es essenciais para estudar em profundidade as redes sociais dos seus concorrentes.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fornece uma vis\u00e3o geral da ind\u00fastria da social media e das tend\u00eancias atuais do setor.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estudar a concorr\u00eancia implicar\u00e1 conhecer melhor o p\u00fablico-alvo, compartilhando com ele um mesmo espa\u00e7o.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Esta an\u00e1lise pode ser \u00fatil como fonte de inspira\u00e7\u00e3o e at\u00e9 mesmo para se antecipar \u00e0 concorr\u00eancia, descobrindo aspectos que n\u00e3o foram trabalhados e que se quer enfatizar.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Na busca por concorrentes no setor, esta a\u00e7\u00e3o deve focar-se n\u00e3o apenas nos neg\u00f3cios f\u00edsicos, mas tamb\u00e9m nos perfis das redes sociais relacionadas \u00e0 atividade ou servi\u00e7o que a empresa oferece, conhecidos como <\/span><i><span style=\"font-weight: 400;\">influencers<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alguns dos dados a analisar nas redes sociais dos concorrentes s\u00e3o: o n\u00famero de seguidores e o crescimento da sua comunidade (e se este aumento \u00e9 s\u00fabito ou cont\u00ednuo), intera\u00e7\u00f5es com os utilizadores, <\/span><i><span style=\"font-weight: 400;\">envolvimento<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">hashtags<\/span><\/i><span style=\"font-weight: 400;\"> utilizadas e rea\u00e7\u00f5es \u00e0s publica\u00e7\u00f5es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a ag\u00eancia Cyberclick tamb\u00e9m recomenda <\/span><span style=\"font-weight: 400;\">uma pesquisa no Google e nas redes sociais para descobrir qual empresa est\u00e1 melhor posicionada usando as mesmas <\/span><i><span style=\"font-weight: 400;\">palavras-chave<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para analisar a concorr\u00eancia nas redes sociais existem diferentes ferramentas que facilitarm este trabalho, como o <\/span><a href=\"https:\/\/metricool.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Metricool<\/span><\/a><span style=\"font-weight: 400;\"> ou o <\/span><a href=\"https:\/\/sproutsocial.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ag\u00eancia acima mencionada recomenda a realiza\u00e7\u00e3o desta an\u00e1lise em diferentes \u00e9pocas do ano: \u201cse voc\u00ea analisa-os apenas uma vez, saber\u00e1 como \u00e9 sua estrat\u00e9gia naquele momento, mas se analisar seus concorrentes seguidamente e em diferentes \u00e9pocas, saber\u00e1 como a estrat\u00e9gia deles evolui, que mudan\u00e7as fazem e poder\u00e1 comparar diferentes datas\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FUNIBER<\/span><\/a><span style=\"font-weight: 400;\"> patrocina uma grande variedade de programas universit\u00e1rios destinados a formar profissionais na \u00e1rea do marketing, da publicidade e das redes sociais. Um dos cursos oferecidos \u00e9 o <\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-marketing-digital-e-big-data\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mestrado em Marketing Digital e Big Data<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fonte: <\/span><a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/como-analizar-tu-competencia-en-redes-sociales\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">C\u00f3mo analizar tu competencia en redes sociales<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma das a\u00e7\u00f5es necess\u00e1rias em um plano de social media \u00e9 o estudo das empresas da concorr\u00eancia.\u00a0 Saber o que os concorrentes de uma empresa est\u00e3o fazendo em suas redes sociais permitir\u00e1 que outras empresas do setor mudem sua estrat\u00e9gia e descubram quais ideias funcionam melhor.\u00a0<\/p>\n","protected":false},"author":10,"featured_media":24570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,365,5010,2483,855,285,408,7194,272,119,248,87,7195,671,641,255,274,61,1392],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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