{"id":24614,"date":"2021-06-17T07:58:14","date_gmt":"2021-06-17T12:58:14","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=24614"},"modified":"2021-06-17T07:58:14","modified_gmt":"2021-06-17T12:58:14","slug":"funiber-chaves-remarketing","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2021\/06\/17\/funiber-chaves-remarketing","title":{"rendered":"Chaves para o sucesso do remarketing"},"content":{"rendered":"<h2><b>As campanhas de remarketing s\u00e3o baseadas em conte\u00fados personalizados para usu\u00e1rios que j\u00e1 conhecem o site da empresa e a atividade que realizam.\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O objetivo fundamental do remarketing \u00e9, de acordo com a ag\u00eancia de marketing digital <\/span><a href=\"https:\/\/www.cyberclick.es\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Cyberclick<\/span><\/a><span style=\"font-weight: 400;\">, \u201c<\/span><span style=\"font-weight: 400;\">chegar nos usu\u00e1rios que j\u00e1 conhecem sua marca ou seus produtos e, portanto, t\u00eam muito mais oportunidades de convers\u00e3o. Trata-se de criar v\u00e1rios impactos cada vez mais personalizados, incentivando o usu\u00e1rio a se mover atrav\u00e9s do funil de convers\u00e3o\u201d.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">O processo de remarketing pode ser dividido em <\/span><b>tr\u00eas fases<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O usu\u00e1rio visita o site ou consome conte\u00fado da marca.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A pessoa \u00e9 marcada com um <\/span><i><span style=\"font-weight: 400;\">cookie<\/span><\/i><span style=\"font-weight: 400;\"> e adicionada a uma lista de remarketing com par\u00e2metros previamente definidos.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O \u00faltimo passo \u00e9 fazer uma campanha publicit\u00e1ria para essa lista.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O website acima mencionado classifica o remarketing nos seguintes tipos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Padr\u00e3o<\/b><span style=\"font-weight: 400;\">: s\u00e3o <\/span><i><span style=\"font-weight: 400;\">banners<\/span><\/i><span style=\"font-weight: 400;\"> publicit\u00e1rios que s\u00e3o mostrados para pessoas que acessaram anteriormente uma p\u00e1gina da web.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Din\u00e2mico<\/b><span style=\"font-weight: 400;\">: \u00e9 semelhante ao anterior, embora se caracterize por mostrar an\u00fancios personalizados com base nos produtos ou servi\u00e7os que o usu\u00e1rio visitou na web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Para aplica\u00e7\u00f5es m\u00f3veis<\/b><span style=\"font-weight: 400;\">: neste caso, a publicidade \u00e9 exibida somente em aplica\u00e7\u00f5es e sites para dispositivos m\u00f3veis.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An\u00fancios da rede de buscas<\/b><span style=\"font-weight: 400;\">: este tipo de remarketing se concentra na veicula\u00e7\u00e3o de an\u00fancios em buscas do Google para usu\u00e1rios que visitaram um site.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00eddeo<\/b><span style=\"font-weight: 400;\">: de acordo com a ag\u00eancia Cyberclick, \u201ca aquisi\u00e7\u00e3o de usu\u00e1rios para a lista n\u00e3o ocorre visitando um site, mas interagindo com v\u00eddeos ou com um canal do YouTube\u201d. Os an\u00fancios s\u00e3o mostrados no pr\u00f3prio YouTube, em sites e em aplicativos\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Por listas de reprodu\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: os an\u00fancios s\u00e3o mostrados em uma lista de e-mails previamente coletada, por exemplo, de um boletim ou <\/span><i><span style=\"font-weight: 400;\">newsletter<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FUNIBER<\/span><\/a><span style=\"font-weight: 400;\"> patrocina uma variedade de programas universit\u00e1rios focados em fornecer aos profissionais informa\u00e7\u00f5es abrangentes e atuais sobre as ferramentas do marketing nas empresas. Um dos cursos oferecidos \u00e9 o\u00a0<\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fonte: <\/span><a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/que-es-el-remarketing-funcionamiento-ventajas-tipos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el remarketing? Funci\u00f3n, tipos, ventajas y tutoriales<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As campanhas de remarketing s\u00e3o baseadas em conte\u00fados personalizados para usu\u00e1rios que j\u00e1 conhecem o site da empresa e a atividade que realizam.\u00a0 O objetivo fundamental do remarketing \u00e9, de acordo com a ag\u00eancia de marketing digital Cyberclick, \u201cchegar nos usu\u00e1rios que j\u00e1 conhecem sua marca ou seus produtos e, portanto, t\u00eam muito mais oportunidades [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[792,1242,855,285,408,172,119,504,248,911,7211,87,671,6883,641,255,4353,328,7210],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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