{"id":24703,"date":"2021-07-04T09:54:19","date_gmt":"2021-07-04T14:54:19","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=24703"},"modified":"2021-07-02T09:57:26","modified_gmt":"2021-07-02T14:57:26","slug":"funiber-ciclo-vida","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/arquitetura-e-desenho\/2021\/07\/04\/funiber-ciclo-vida","title":{"rendered":"Qual \u00e9 o ciclo de vida de um produto?"},"content":{"rendered":"<h2><b>O mercado passa por constantes mudan\u00e7as causadas pelas mudan\u00e7as nas necessidades dos consumidores.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O ciclo de vida de um produto come\u00e7a com o lan\u00e7amento de um item e termina com a retirada do item.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">A ag\u00eancia de marketing <\/span><a href=\"https:\/\/www.cyberclick.es\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Cyberclick<\/span><\/a> <span style=\"font-weight: 400;\">detalha em que consiste cada etapa de um produto:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Introdu\u00e7\u00e3o:<\/b><span style=\"font-weight: 400;\"> nesta fase o produto \u00e9 lan\u00e7ado no mercado. \u00c9 uma fase crucial, pois os futuros consumidores e potenciais clientes desconhecem o produto que est\u00e1 sendo oferecido. Segundo a ag\u00eancia mencionado, \u00e9 fundamental garantir a qualidade do produto e oferec\u00ea-lo a um pre\u00e7o acess\u00edvel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crescimento:<\/b><span style=\"font-weight: 400;\"> as a\u00e7\u00f5es realizadas na fase anterior devem levar ao aumento das vendas. Nesse per\u00edodo \u00e9 comum o aparecimento de concorrentes com produtos semelhantes que buscam igualar ou aprimorar o produto que a empresa oferece.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vencimento:<\/b><span style=\"font-weight: 400;\"> a partir desta fase o item ofertado se estabiliza. \u00c9 a fase mais longa, mas tamb\u00e9m a mais complexa, pois h\u00e1 uma diminui\u00e7\u00e3o dos benef\u00edcios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decl\u00ednio:<\/b><span style=\"font-weight: 400;\"> os produtos t\u00eam vida \u00fatil limitada, portanto, o decl\u00ednio nas vendas \u00e9 inevit\u00e1vel. O pouco interesse que come\u00e7a a despertar no p\u00fablico \u00e9 um sinal de que o fim do ciclo de vida est\u00e1 chegando.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retirada:<\/b><span style=\"font-weight: 400;\"> o desaparecimento do produto surge quando n\u00e3o \u00e9 poss\u00edvel fazer melhorias ou o p\u00fablico n\u00e3o precisa mais adquiri-lo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FUNIBER<\/span><\/a> <span style=\"font-weight: 400;\">patrocina diversos programas universit\u00e1rios com o objetivo de fornecer aos profissionais as informa\u00e7\u00f5es completas e atualizadas sobre a import\u00e2ncia de saber quais estrat\u00e9gias de marketing funcionam melhor para atrair novos clientes. Um dos cursos oferecidos \u00e9 o <\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mestrado em Gest\u00e3o Estrat\u00e9gica de Marketing.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Fonte: <\/span><a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/cual-es-el-ciclo-de-vida-de-un-producto-y-sus-etapas\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es el ciclo de vida de un producto y sus 4 etapas?<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado passa por constantes mudan\u00e7as causadas pelas mudan\u00e7as nas necessidades dos consumidores. O ciclo de vida de um produto come\u00e7a com o lan\u00e7amento de um item e termina com a retirada do item.<\/p>\n","protected":false},"author":10,"featured_media":24704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8,7],"tags":[1242,7252,1987,855,285,408,366,119,248,911,4017,87,363,671,79,641,255,1271,681],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qual \u00e9 o ciclo de vida de um produto?<\/title>\n<meta name=\"description\" content=\"O mercado passa por constantes mudan\u00e7as causadas pelas mudan\u00e7as nas necessidades dos consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/arquitetura-e-desenho\/2021\/07\/04\/funiber-ciclo-vida\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 o ciclo de vida de um produto?\" \/>\n<meta property=\"og:description\" content=\"O mercado passa por constantes mudan\u00e7as causadas pelas mudan\u00e7as nas necessidades dos consumidores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/arquitetura-e-desenho\/2021\/07\/04\/funiber-ciclo-vida\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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