{"id":24749,"date":"2021-07-11T05:57:16","date_gmt":"2021-07-11T10:57:16","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=24749"},"modified":"2021-07-09T06:01:10","modified_gmt":"2021-07-09T11:01:10","slug":"funiber-fomo-vendas","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2021\/07\/11\/funiber-fomo-vendas","title":{"rendered":"T\u00e9cnicas FOMO para aumentar as vendas pela Internet"},"content":{"rendered":"<h2><b>A t\u00e1tica FOMO (<\/b><b><i>Fear of missing out<\/i><\/b><b>) visa implementar a sensa\u00e7\u00e3o para o consumidor de que algo est\u00e1 se perdendo.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c0s vezes, as decis\u00f5es s\u00e3o motivadas pelo medo de que outras pessoas tenham experi\u00eancias melhores do que as nossas.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Algumas t\u00e9cnicas FOMO utilizadas pelas empresas s\u00e3o as seguintes:<\/span><\/p>\n<ul>\n<li><b>Estabelecer um limite de tempo para o per\u00edodo de venda ou uma contagem regressiva para o fim de um desconto.<\/b><span style=\"font-weight: 400;\"> Essas vendas, realizadas em curtos per\u00edodos de tempo, s\u00e3o conhecidas como \u201cvendas rel\u00e2mpago\u201d.<\/span><\/li>\n<li><b> Aproveitar a escassez de um produto para comunic\u00e1-lo aos usu\u00e1rios.<\/b><span style=\"font-weight: 400;\"> \u201cExistem v\u00e1rias maneiras de atrair compradores por meio de alertas de falta de estoque: uma t\u00e1tica \u00e9 usar uma mensagem cativante que n\u00e3o comunique o n\u00famero exato de estoques, mas estimule a urg\u00eancia\u201d, diz o site Nosto, especializado em <\/span><i><span style=\"font-weight: 400;\">e-commerce.<\/span><\/i><\/li>\n<li><b>Oferecer frete gr\u00e1tis aos clientes<\/b><span style=\"font-weight: 400;\">, a partir de um determinado valor de faturamento, pode aumentar o n\u00famero de receitas para a empresa.<\/span><\/li>\n<li><b>Destinar descontos e ofertas personalizadas aos consumidores.<\/b><\/li>\n<li><b>Promover os clientes a imitar comportamentos, conhecidos como &#8220;prova social&#8221;.<\/b><span style=\"font-weight: 400;\"> Por exemplo, ao mostrar o n\u00famero de visitas a um produto ou servi\u00e7o, uma vez que os consumidores valorizam a opini\u00e3o de outros usu\u00e1rios.<\/span><\/li>\n<li><b> Criar canais para tornar vis\u00edveis os coment\u00e1rios positivos dos usu\u00e1rios.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esses tipos de t\u00e9cnicas s\u00e3o especialmente \u00fateis na atual campanha de vendas de ver\u00e3o, com a queda de pre\u00e7os de milhares de produtos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todos os profissionais que desejam ampliar seus conhecimentos na \u00e1rea de vendas poder\u00e3o cumprir seu objetivo com os programas universit\u00e1rios patrocinados pela <\/span><a href=\"https:\/\/www.funiber.org\/\"><span style=\"font-weight: 400;\">FUNIBER<\/span><\/a><span style=\"font-weight: 400;\">. Um dos cursos oferecidos \u00e9 o <\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Fontes: <\/span><a href=\"https:\/\/cepymenews.es\/tecnicas-fomo-aumentar-ventas-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">T\u00e9cnicas FOMO para aumentar tus ventas online<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.nosto.com\/es\/manual-de-estrategia\/psicologia-fomo-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">La psicolog\u00eda FOMO en Ecommerce: 5 t\u00e1cticas r\u00e1pidas para crear urgencia<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A t\u00e1tica FOMO (Fear of missing out) visa implementar a sensa\u00e7\u00e3o para o consumidor de que algo est\u00e1 se perdendo. \u00c0s vezes, as decis\u00f5es s\u00e3o motivadas pelo medo de que outras pessoas tenham experi\u00eancias melhores do que as nossas.<\/p>\n","protected":false},"author":10,"featured_media":24750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,3914,1213,6964,855,285,408,172,119,7272,248,911,671,79,641,255,1271,465,7273,2584,1907],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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