{"id":24988,"date":"2021-08-21T10:34:25","date_gmt":"2021-08-21T15:34:25","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=24988"},"modified":"2021-08-20T10:39:59","modified_gmt":"2021-08-20T15:39:59","slug":"funiber-marketing-hospitalar","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2021\/08\/21\/funiber-marketing-hospitalar","title":{"rendered":"Como funciona o marketing hospitalar?"},"content":{"rendered":"<h2><b>O estabelecimento de estrat\u00e9gias de comunica\u00e7\u00e3o em grupos de sa\u00fade visa aumentar o grau de satisfa\u00e7\u00e3o do cliente.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A pandemia Covid-19 fez com que certas estrat\u00e9gias de comunica\u00e7\u00e3o virtual ganhassem espa\u00e7o, em compara\u00e7\u00e3o com as tradicionais.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">O Omnichannel \u00e9 a base sobre a qual se baseia o marketing hospitalar, que, por meio de m\u00faltiplas formas de contato, quer evitar que os pacientes caiam na desinforma\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A telemedicina, os hor\u00e1rios escalonados ou os registros virtuais s\u00e3o a\u00e7\u00f5es dessa estrat\u00e9gia de marketing. Em rela\u00e7\u00e3o ao conte\u00fado, a empresa <\/span><a href=\"https:\/\/www.embluemail.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Emblue<\/span><\/a> <span style=\"font-weight: 400;\">destaca a import\u00e2ncia de oferecer conte\u00fado de treinamento aos usu\u00e1rios por meio de newsletters, boletins ou por meio das redes sociais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA pandemia n\u00e3o s\u00f3 aumentou a nossa preocupa\u00e7\u00e3o com a sa\u00fade, mas tamb\u00e9m com a educa\u00e7\u00e3o, o trabalho e at\u00e9 mesmo o nosso futuro. Por isso, em todas as suas comunica\u00e7\u00f5es use uma linguagem sens\u00edvel, pr\u00f3xima, transparente e que inspire confian\u00e7a\u201d, indica esta empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O est\u00fadio de design <\/span><a href=\"https:\/\/loopcreativo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">LoopCreativo<\/span><\/a><span style=\"font-weight: 400;\"> oferece diferentes exemplos de estrat\u00e9gias de marketing hospitalar:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redesenhar o site para adapt\u00e1-lo aos dispositivos m\u00f3veis e torn\u00e1-lo f\u00e1cil de usar para os usu\u00e1rios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferecer um aplicativo para celulares e outros dispositivos: com o surgimento do celular, um hospital de Val\u00eancia (Espanha) desenvolveu um <\/span><a href=\"https:\/\/www.consalud.es\/app-saludable\/medicina-consultiva_43691_102.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicativo para pacientes cir\u00fargicos.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usar c\u00f3digos QR que redirecionam para a p\u00e1gina da web facilmente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divulgar conte\u00fado audiovisual por meio de canal pr\u00f3prio no YouTube, como um <\/span><a href=\"https:\/\/www.youtube.com\/user\/hcamidwest\/videos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">hospital dos Estados Unidos<\/span><\/a><span style=\"font-weight: 400;\"> j\u00e1 come\u00e7ou a fazer.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FUNIBER<\/span><\/a><span style=\"font-weight: 400;\"> patrocina in\u00fameros programas universit\u00e1rios com o objetivo de oferecer aos profissionais as informa\u00e7\u00f5es completas e atualizadas sobre estrat\u00e9gias de comunica\u00e7\u00e3o na \u00e1rea da sa\u00fade. Alguns dos cursos oferecidos s\u00e3o o\u00a0<\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-organizacoes-de-saude\" hreflang=\"pt-br\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Organiza\u00e7\u00f5es de Sa\u00fade<\/a><span style=\"font-weight: 400;\">\u00a0ou a Especializa\u00e7\u00e3o em <\/span><a href=\"https:\/\/www.funiber.org\/comunicacion-y-marketing-digital-en-salud\"><span style=\"font-weight: 400;\">Comunica\u00e7\u00e3o e Marketing Digital em Sa\u00fade.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Fontes: <\/span><a href=\"https:\/\/blog.embluemail.com\/marketing-hospitalario-y-de-servicios-de-salud\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Marketing hospitalario y de servicios de salud: \u00bfc\u00f3mo actuar frente a una pandemia?<\/span><\/a><\/p>\n<p><a href=\"https:\/\/loopcreativo.com\/marketing-hospitalario-cinco-ejemplo-de-estrategias\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Estrategias de marketing hospitalario: 5 ideas que funcionan<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O estabelecimento de estrat\u00e9gias de comunica\u00e7\u00e3o em grupos de sa\u00fade visa aumentar o grau de satisfa\u00e7\u00e3o do cliente. A pandemia Covid-19 fez com que certas estrat\u00e9gias de comunica\u00e7\u00e3o virtual ganhassem espa\u00e7o, em compara\u00e7\u00e3o com as tradicionais.<\/p>\n","protected":false},"author":10,"featured_media":24990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8,3],"tags":[806,1242,365,855,408,272,119,248,911,1689,87,7369,671,641,255,7370,606,132,113,2260,4787],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como funciona o marketing hospitalar?<\/title>\n<meta name=\"description\" content=\"O estabelecimento de estrat\u00e9gias de comunica\u00e7\u00e3o em grupos de sa\u00fade visa aumentar o grau de satisfa\u00e7\u00e3o do cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2021\/08\/21\/funiber-marketing-hospitalar\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como funciona o marketing hospitalar?\" \/>\n<meta property=\"og:description\" content=\"O estabelecimento de estrat\u00e9gias de comunica\u00e7\u00e3o em grupos de sa\u00fade visa aumentar o grau de satisfa\u00e7\u00e3o do cliente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2021\/08\/21\/funiber-marketing-hospitalar\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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