{"id":25050,"date":"2021-09-06T10:59:11","date_gmt":"2021-09-06T15:59:11","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=25050"},"modified":"2021-09-06T10:59:11","modified_gmt":"2021-09-06T15:59:11","slug":"funiber-comercio-eletronico-2","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2021\/09\/06\/funiber-comercio-eletronico-2","title":{"rendered":"Fraudes comuns no com\u00e9rcio eletr\u00f4nico e como evit\u00e1-las\u00a0"},"content":{"rendered":"<h2><b>A pol\u00edtica de devolu\u00e7\u00e3o, elemento fundamental no com\u00e9rcio eletr\u00f4nico, tem causado a prolifera\u00e7\u00e3o de fraudes.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">De acordo com o site <\/span><a href=\"https:\/\/cepymenews.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Cepymenews<\/span><\/a><span style=\"font-weight: 400;\">, a fraude de devolu\u00e7\u00f5es j\u00e1 era comum antes da pandemia Covid-19 e, hoje, existem golpistas profissionais nessa \u00e1rea.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">A fraude do guarda-roupa \u00e9 a t\u00e9cnica mais difundida, que consiste em comprar um produto, ocult\u00e1-lo na etiqueta e devolv\u00ea-lo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outra t\u00e9cnica mais complexa \u00e9 a fraude amistosa, em que as pessoas envolvidas alegam que seu pedido nunca chegou ao destino ou foi recolhido danificado. Por outro lado, a fraude percentual envolve golpistas profissionais, contratados pelos consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para evitar ser v\u00edtima desses golpes, o site citado recomenda revisar a pol\u00edtica de devolu\u00e7\u00e3o, para que seja facilmente compreendida pelos usu\u00e1rios: \u201cInclui um breve resumo e um link para a pol\u00edtica completa nas p\u00e1ginas de seus produtos para que bons clientes saibam exatamente o que fazer&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m \u00e9 aconselh\u00e1vel adicionar rastreamento e verifica\u00e7\u00e3o de entrega aos pedidos para evitar devolu\u00e7\u00f5es fraudulentas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, usar etiquetas dif\u00edceis de esconder pode combater a fraude no guarda-roupa discutida anteriormente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para desestimular a fraude percentual, o site Cepymenews recomenda estabelecer uma pol\u00edtica que n\u00e3o ofere\u00e7a reembolso ao cliente, mas sim um cr\u00e9dito para uso no pr\u00f3prio neg\u00f3cio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.funiber.org.br\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FUNIBER<\/span><\/a><span style=\"font-weight: 400;\"> patrocina uma ampla variedade de programas universit\u00e1rios com o objetivo de oferecer aos profissionais as informa\u00e7\u00f5es completas e atualizadas sobre recomenda\u00e7\u00f5es a serem consideradas no desenvolvimento de um neg\u00f3cio de vendas on-line. Um dos cursos oferecidos \u00e9 a <\/span><a href=\"https:\/\/www.funiber.org.br\/e-commerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Especializa\u00e7\u00e3o em e-Commerce<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fonte: <\/span><a href=\"https:\/\/cepymenews.es\/devoluciones-reembolsos-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">El lado oscuro de las devoluciones y reembolsos del ecommerce<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pol\u00edtica de devolu\u00e7\u00e3o, elemento fundamental no com\u00e9rcio eletr\u00f4nico, tem causado a prolifera\u00e7\u00e3o de fraudes. De acordo com o site Cepymenews, a fraude de devolu\u00e7\u00f5es j\u00e1 era comum antes da pandemia Covid-19 e, hoje, existem golpistas profissionais nessa \u00e1rea.\u00a0<\/p>\n","protected":false},"author":10,"featured_media":25051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8,6],"tags":[1242,211,1479,4562,7412,7410,855,285,408,172,119,1738,248,911,722,79,641,255,362,7411,26],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fraudes comuns no com\u00e9rcio eletr\u00f4nico e como evit\u00e1-las\u00a0<\/title>\n<meta name=\"description\" content=\"A pol\u00edtica de devolu\u00e7\u00e3o, elemento fundamental no com\u00e9rcio eletr\u00f4nico, tem causado a prolifera\u00e7\u00e3o de fraudes.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fraudes comuns no com\u00e9rcio eletr\u00f4nico e como evit\u00e1-las\u00a0\" \/>\n<meta property=\"og:description\" content=\"A pol\u00edtica de devolu\u00e7\u00e3o, elemento fundamental no com\u00e9rcio eletr\u00f4nico, tem causado a prolifera\u00e7\u00e3o de fraudes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2021\/09\/06\/funiber-comercio-eletronico-2\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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