{"id":25214,"date":"2021-10-11T03:40:17","date_gmt":"2021-10-11T08:40:17","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=25214"},"modified":"2021-10-11T03:40:17","modified_gmt":"2021-10-11T08:40:17","slug":"funiber-marcas-online","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2021\/10\/11\/funiber-marcas-online","title":{"rendered":"Cresce publicidade na TV para marcas on-line"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Apesar do grande investimento envolvido para entrar no espa\u00e7o publicit\u00e1rio da TV, as marcas on-line reconhecem os benef\u00edcios e continuam com suas campanhas.<\/span><\/h2>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">As empresas on-line est\u00e3o aumentando sua presen\u00e7a com an\u00fancios de TV. As empresas nascidas on-line s\u00e3o aquelas que se originam na Internet sem uma loja f\u00edsica. Estas empresas aumentaram sua publicidade na TV em 37% desde 2019. Algumas marcas on-line foram mais longe e aumentaram seus gastos com publicidade na TV em 279%. Outras empresas, tais como servi\u00e7os de carros usados on-line, servi\u00e7os de entrega de alimentos e cart\u00f5es de felicita\u00e7\u00f5es tamb\u00e9m aumentaram seus gastos. No entanto, as empresas de viagens e as marcas financeiras diminu\u00edram seus gastos nesta \u00e1rea.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Esta mudan\u00e7a decorre da necessidade de representar visualmente marcas que n\u00e3o podem ser acessadas pessoalmente. As empresas tamb\u00e9m podem alcan\u00e7ar maior alcance entrando na cena publicit\u00e1ria da TV. A pandemia promoveu muitas dessas mudan\u00e7as, mas as empresas tamb\u00e9m est\u00e3o reconhecendo o papel da televis\u00e3o na condu\u00e7\u00e3o do crescimento do consumidor.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Muitos desses neg\u00f3cios on-line s\u00e3o apoiados por capital de risco, em que os investidores gerenciam cuidadosamente suas despesas. Eles agora est\u00e3o dedicando grandes or\u00e7amentos \u00e0 publicidade na TV depois de ver os resultados positivos dos an\u00fancios iniciais na TV.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por meio desses investimentos, as marcas esperam alcan\u00e7ar &#8220;bens im\u00f3veis mentais&#8221;. Sem uma loja f\u00edsica para os consumidores passarem na rua principal, as marcas online precisam mostrar mais sobre sua marca aos clientes potenciais. Quando as pessoas come\u00e7am a ver mais sobre a marca atrav\u00e9s de comerciais de TV, por exemplo, elas se lembrar\u00e3o da loja e potencialmente se tornar\u00e3o um cliente.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Embora os investimentos em TV sejam bastante caros, as marcas est\u00e3o reconhecendo a import\u00e2ncia de ganhar esse &#8220;im\u00f3vel mental&#8221; antes que outras empresas atraiam seus consumidores. At\u00e9 o final de 2021, os comerciais de TV devem aumentar 18% em rela\u00e7\u00e3o a 2020, superando o decl\u00ednio inicial causado pela pandemia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A FUNIBER patrocina uma variedade de programas universit\u00e1rios para explorar a comercializa\u00e7\u00e3o de uma empresa em um espa\u00e7o digital. Alguns desses programas \u00e9 o <\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-transformacao-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mestrado em Transforma\u00e7\u00e3o Digital<\/span><\/a><span style=\"font-weight: 400;\"> e o <\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mestrado em Gest\u00e3o Estrat\u00e9gica de Marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Fonte: <\/span><a href=\"https:\/\/www.marketingweek.com\/online-brands-up-investment-tv\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Online-born brands increase TV advertising spend by 37% since 2019<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar do grande investimento envolvido para entrar no espa\u00e7o publicit\u00e1rio da TV, as marcas on-line reconhecem os benef\u00edcios e continuam com suas campanhas.<\/p>\n","protected":false},"author":10,"featured_media":25215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[792,1242,1987,855,285,408,7489,119,248,911,4017,1541,87,671,691,641,255,274,61,26,791,1958],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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