{"id":26017,"date":"2022-03-12T10:38:31","date_gmt":"2022-03-12T15:38:31","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=26017"},"modified":"2022-03-11T10:43:48","modified_gmt":"2022-03-11T15:43:48","slug":"funiber-e-o-retargeting","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2022\/03\/12\/funiber-e-o-retargeting","title":{"rendered":"O que \u00e9 o retargeting?"},"content":{"rendered":"<h2>Atrair tr\u00e1fego para seu website \u00e9 um processo fundamental, mas este esfor\u00e7o ser\u00e1 em v\u00e3o se n\u00e3o houver uma estrat\u00e9gia de <i>retargeting <\/i>por tr\u00e1s dele.<\/h2>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Com campanhas de <\/span><i><span style=\"font-weight: 400;\">retargeting <\/span><\/i><span style=\"font-weight: 400;\">podemos<\/span><b> gerar impactos repetidos<\/b><span style=\"font-weight: 400;\"> em usu\u00e1rios espec\u00edficos, de modo que eles avancem por meio do funil de convers\u00e3o at\u00e9 se tornarem clientes fi\u00e9is.<\/span><\/p>\n<p><b>O que \u00e9 e como funciona?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><i><span style=\"font-weight: 400;\">retargeting<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 uma <\/span><b>t\u00e9cnica de marketing digital baseada na repeti\u00e7\u00e3o dos impactos publicit\u00e1rios sobre os usu\u00e1rios que j\u00e1 interagiram com nossa marca<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses impactos podem ocorrer mediante uma variedade de canais:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publicidade de<\/b> <b><i>display<\/i><\/b><span style=\"font-weight: 400;\"> usando <\/span><i><span style=\"font-weight: 400;\">banners <\/span><\/i><span style=\"font-weight: 400;\">com informa\u00e7\u00f5es que podem ser personalizadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An\u00fancios de m\u00eddia social<\/b><span style=\"font-weight: 400;\"> usando dados anteriores para direcionar usu\u00e1rios espec\u00edficos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-mail marketing<\/b><span style=\"font-weight: 400;\"> por meio de <\/span><i><span style=\"font-weight: 400;\">correspond\u00eancia<\/span><\/i><span style=\"font-weight: 400;\"> personalizada para se comunicar com as pessoas que deixaram uma compra inacabada.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As estrat\u00e9gias descritas acima t\u00eam uma s\u00e9rie de vantagens para as empresas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Um <\/span><b>retorno muito alto sobre o investimento<\/b><span style=\"font-weight: 400;\">\u00e9 obtido visando um p\u00fablico limitado, mas potencialmente muito interessado. Em n\u00fameros, cerca de 30%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oportunidade de fazer um <\/span><b><i>branding <\/i><\/b><span style=\"font-weight: 400;\">muito espec\u00edfico, pois voc\u00ea tem informa\u00e7\u00f5es pr\u00e9vias, pois esteve em contato com a marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Altas possibilidades de segmenta\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refor\u00e7o em todas as etapas do funil de convers\u00e3o<\/b><span style=\"font-weight: 400;\">, sendo capaz de impactar o usu\u00e1rio repetidamente.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Da mesma forma, \u00e9 necess\u00e1rio cuidar dos <\/span><i><span style=\"font-weight: 400;\">cookies <\/span><\/i><span style=\"font-weight: 400;\">e listas para que o processo seja eficaz.<\/span><\/p>\n<p><b><i>Os cookies <\/i><\/b><span style=\"font-weight: 400;\">tornam <\/span><b>poss\u00edvel acessar as informa\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\"> de navega\u00e7\u00e3o <\/span><b>anteriores<\/b><span style=\"font-weight: 400;\"> do usu\u00e1rio que os aceita e aprender mais sobre seus gostos ou prefer\u00eancias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No caso das listas de <\/span><i><span style=\"font-weight: 400;\">retargeting<\/span><\/i><span style=\"font-weight: 400;\">, uma <\/span><b>classifica\u00e7\u00e3o \u00e9 realizada de acordo com seu comportamento<\/b><span style=\"font-weight: 400;\"> e v\u00e1rias estat\u00edsticas est\u00e3o dispon\u00edveis, como, por exemplo, o tempo em que eles visualizaram o site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em resumo, ela \u00e9 muito \u00fatil quando se trata de segmentar e afinar ainda mais a estrat\u00e9gia de remarketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A FUNIBER patrocina uma ampla variedade de programas universit\u00e1rios focados na forma\u00e7\u00e3o de profissionais da \u00e1rea empresarial. Um dos cursos oferecidos \u00e9 o <\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-administracao-e-direcao-de-empresas-mba\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mestrado em Administra\u00e7\u00e3o e Dire\u00e7\u00e3o de Empresas (MBA)<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fonte: <\/span><a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/que-es-el-retargeting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el retargeting?<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atrair tr\u00e1fego para seu website \u00e9 um processo fundamental, mas este esfor\u00e7o ser\u00e1 em v\u00e3o se n\u00e3o houver uma estrat\u00e9gia de retargeting por tr\u00e1s dele.<\/p>\n","protected":false},"author":27,"featured_media":26018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[855,285,408,172,119,248,911,87,671,641,255,7739],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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