{"id":26453,"date":"2022-06-23T05:03:56","date_gmt":"2022-06-23T10:03:56","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=26453"},"modified":"2022-06-23T05:03:56","modified_gmt":"2022-06-23T10:03:56","slug":"funiber-deepfakes-empresas","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2022\/06\/23\/funiber-deepfakes-empresas","title":{"rendered":"UE pressiona grandes empresas de tecnologia a pararem de usar deepfakes"},"content":{"rendered":"<h2>Empresas como Google, Instagram e Twitter ter\u00e3o que aplicar medidas para coibir deepfakes ou ser\u00e3o multadas pela UE.<!--more--><\/h2>\n<p><strong>O que s\u00e3o deepfakes?<\/strong><\/p>\n<p>Deepfakes s\u00e3o imagens ou v\u00eddeos que foram editados para parecerem diferentes de sua c\u00f3pia original. Para alterar essas imagens e v\u00eddeos, uma forma de intelig\u00eancia artificial chamada deep learning \u00e9 usada. Algumas das mudan\u00e7as feitas incluem modificar as palavras que um indiv\u00edduo est\u00e1 dizendo ou criar imagens do zero que pare\u00e7am realistas. Estas imagens podem ser reais, mas a c\u00f3pia original foi ligeiramente alterada.<\/p>\n<p><strong>Por que eles s\u00e3o ruins?<\/strong><\/p>\n<p>Falsifica\u00e7\u00f5es profundas s\u00e3o ruins porque s\u00e3o representa\u00e7\u00f5es falsas de coisas que aconteceram ou podem n\u00e3o ter acontecido. Isso pode levar \u00e0 dissemina\u00e7\u00e3o de informa\u00e7\u00f5es falsas e afetar a credibilidade das pessoas e afetar coisas importantes como elei\u00e7\u00f5es pol\u00edticas.<\/p>\n<p><strong>Reduza a quantidade de not\u00edcias falsas<\/strong><\/p>\n<p>O esfor\u00e7o para eliminar os deepfakes ocorre quando a UE est\u00e1 tentando diminuir a quantidade de not\u00edcias falsas. Um c\u00f3digo volunt\u00e1rio foi introduzido em 2018 para tentar reduzir a desinforma\u00e7\u00e3o, mas agora espera-se que este c\u00f3digo seja regulamentado. As empresas que n\u00e3o regularem as falsifica\u00e7\u00f5es profundas podem estar sujeitas a multas no valor de 6% de sua receita anual.<\/p>\n<p>As empresas ter\u00e3o seis meses para implementar procedimentos para coibir o uso de deepfakes. Uma vez decorrido esse per\u00edodo, eles estar\u00e3o sujeitos a essas grandes multas.<\/p>\n<p>&nbsp;<\/p>\n<p>As pessoas mais interessadas em adquirir forma\u00e7\u00e3o sobre deepfakes e\u00a0 tecnologia podem considerar estudar programas acad\u00eamicos, como alguns patrocinados pela FUNIBER, como o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-em-tecnologias-da-informacao\" target=\"_blank\" rel=\"noopener\">Mestrado em Gest\u00e3o Estrat\u00e9gica em Tecnologia da Informa\u00e7\u00e3o<\/a> ou um <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-em-engenharia-de-software\" target=\"_blank\" rel=\"noopener\">Mestrado em Gest\u00e3o Estrat\u00e9gica em Engenharia de Software<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Fontes:<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/robtoews\/2020\/05\/25\/deepfakes-are-going-to-wreak-havoc-on-society-we-are-not-prepared\/?sh=7896dc2e7494\" target=\"_blank\" rel=\"noopener\">Deepfakes Are Going To Wreak Havoc On Society. We Are Not Prepared.<\/a><\/p>\n<p><a href=\"https:\/\/indianexpress.com\/article\/technology\/tech-news-technology\/google-facebook-twitter-to-tackle-deepfakes-or-risk-eu-fines-document-7968778\/\" target=\"_blank\" rel=\"noopener\">Google, Facebook, Twitter to tackle deepfakes or risk EU fines<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2020\/jan\/13\/what-are-deepfakes-and-how-can-you-spot-them\" target=\"_blank\" rel=\"noopener\">What are deepfakes \u2013 and how can you spot them?<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresas como Google, Instagram e Twitter ter\u00e3o que aplicar medidas para coibir deepfakes ou ser\u00e3o multadas pela UE.<\/p>\n","protected":false},"author":10,"featured_media":26454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[412,6609,285,408,172,119,248,911,440,671,993,641,255,2528,61,26,6591,51],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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